制图:朱林(豆包AI) "2025新存款年化8.5%，央企背书安全感拉满!" "22万撬动百万资产，银行帮你付保费!" 近期，社交平台上一批打着"新存款"旗号的短视频悄然走红，视频下方，表达"心动想入"的评论有数百 条。然而，南都记者调查发现，这看似稳赚不赔的"财富神话"，实则是包装后的"保费融资"旧模式。这 类产品从话术诱导到渠道操盘，暗藏多重风险隐患。 现象 部分视频中出现"保底收益"等绝对化表述 "年化8.5%的港险融资保单，月入7000不是梦!"在某社交平台，一位自称深耕财富领域多年的"储蓄规划 师"博主对着镜头讲解"新存款"玩法，视频下方的评论区里，"发暗号求联系方式"的留言多达数百条。 所谓"2025新存款"，究竟是创新产品还是旧模式"换皮"?记者调查后发现，所谓的央企、银行"背书"且 能实现高收益的"新存款"，实际就是"保费融资"，即投保人向银行以贷款方式购买新保单，并将该保单 的部分或全部权利转让给银行作为贷款的抵押品。由于保单已经抵押给银行，所以保险公司支付的保单 利益(例如退保的现金价值、身故金或者红利)需要由银行扣除贷款及利息，剩余金额(如有)方会给予投 保人或受益人。 "这种玩法10年 ...

Core Viewpoint - The recent trend of "new deposits" promoted on social media is actually a repackaged old model of "premium financing," which conceals multiple risks despite appearing to offer guaranteed returns [1][2][3]. Group 1: High Yield Marketing Tactics - Promotional content for "new deposits" often employs a template of "high yield + low threshold + strong endorsement" to attract attention [2]. - Claims of guaranteed returns and low risk are prevalent, with minimal mention of potential risks such as fluctuating loan rates and early withdrawal penalties [2][3]. - The marketing strategy includes analogies to real estate investments, suggesting that consumers can leverage loans against insurance policies to maximize returns while only paying a fraction of the premium [2][3]. Group 2: Nature of "New Deposits" - The so-called "2025 new deposits" are essentially a form of premium financing, where policyholders take loans from banks to purchase new insurance policies, using the policies as collateral [3]. - This financing model was popular a decade ago but has since declined due to changing market conditions and increased regulatory scrutiny [3]. - The risks associated with policy loans include the potential for policy lapse if the loan balance exceeds the cash value of the policy, which can lead to loss of insurance coverage [3]. Group 3: Sales Practices and Consumer Interaction - Influencers promoting "new deposits" often follow a consistent lead generation process, focusing on high-budget clients while neglecting those with lower investment amounts [5]. - The sales representatives, often labeled as "financial advisors," claim to provide tailored services but may downplay risks and emphasize safety and high returns [5][6]. - There is a notable lack of transparency regarding the true nature of the financing arrangement, leading to consumer misunderstandings about their financial obligations [7]. Group 4: Industry Response and Regulatory Concerns - Industry experts are calling for stricter management of insurance sales channels to protect consumers from misleading promotions [6]. - The Hong Kong Monetary Authority has previously issued warnings about the risks associated with premium financing, highlighting the need for consumers to assess their financial situations carefully [6][7]. - Complaints have surfaced regarding misleading sales practices, including false assurances about guaranteed returns and inadequate assessments of clients' financial capabilities [7].

Core Viewpoint - The article discusses the rising popularity of "new deposit" products, particularly high-yield insurance policies, which are being heavily promoted on social media platforms, attracting significant interest from potential investors [1][2]. Group 1: Product Overview - The so-called high-yield financing insurance policies, backed by major insurance companies and banks, allow policyholders to pay only a portion of the premium upfront and borrow the rest from financial institutions using the policy as collateral [2][3]. - This financing method involves three main participants: the policyholder, the bank, and the insurance company, with the policyholder leveraging the product to amplify returns [3]. Group 2: Financial Mechanics - An example illustrates a total premium of 5 million HKD, where the policyholder pays 1.12 million HKD upfront and borrows the remainder, resulting in a projected net return of 994,800 HKD after 10 years, equating to an annualized return of 8.87% [4]. - However, the actual annualized return is often lower than advertised, with real returns typically ranging from 4% to 7%, depending on various factors such as policy performance, financing rates, and currency fluctuations [5][6]. Group 3: Risks and Considerations - The returns are highly dependent on three variables: actual policy dividend rates, changes in financing rates, and currency exchange rate fluctuations, which are largely uncontrollable [5][6]. - The article emphasizes the importance of being cautious about exaggerated yield promises and suggests that consumers should independently verify the data presented by sales agents [7][8]. Group 4: Market Context - The renewed interest in premium financing is attributed to changes in the interest rate environment and asset allocation needs, with current low or stabilizing rates making financing costs more manageable [7]. - The article advises consumers to approach premium financing with a long-term investment mindset, understanding the product's nature and associated risks, and to seek independent professional advice [8].

Core Viewpoint - The article discusses the rising popularity of "new deposit" products and high-yield insurance policies promoted on social media, highlighting their appeal due to high returns and low entry barriers, while raising questions about their actual risks and viability [1][3]. Group 1: Product Overview - The so-called "new deposit" and "high-yield insurance policies" are essentially premium financing products, where the policyholder pays a portion of the premium and borrows the rest from a bank using the policy as collateral [3][4]. - The financing structure involves three main parties: the policyholder, the bank, and the insurance company, with the policyholder leveraging the product to amplify returns [4][5]. Group 2: Financial Mechanics - An example illustrates a total premium of 5 million HKD, where the policyholder pays 1.12 million HKD upfront and borrows the rest, leading to a projected net return of 994,800 HKD after 10 years, equating to an annualized return of 8.87% [5]. - The actual returns are often lower than advertised, with real annualized returns typically ranging from 4% to 7%, depending on various factors such as dividend realization rates, financing rates, and currency fluctuations [6][8]. Group 3: Risks and Variables - The returns are highly dependent on three variables: actual dividend realization rates, changes in financing rates, and currency exchange rate fluctuations, which are largely uncontrollable [8][9]. - Historical performance indicates that if insurance companies underperform or if market interest rates rise significantly, actual returns could fall below expectations, potentially leading to losses [8][9]. Group 4: Market Context and Consumer Guidance - The renewed interest in premium financing is attributed to the current low-interest-rate environment and changing asset allocation needs, making it attractive for investors seeking stable returns [10][11]. - Consumers are advised to be cautious of exaggerated yield promises, thoroughly assess their financial capacity, and understand the terms of the insurance and loan agreements before engaging in premium financing [11][12].