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第33届信阳茶文化节开幕 “茶+”新业态引领新消费
He Nan Ri Bao· 2025-04-30 23:31
Group 1 - The 33rd Xinyang Tea Culture Festival opened on April 28, showcasing various tea types including Xinyang Maojian, Xinyang Red, flower tea, and popular options among young people like fruit tea and milk tea [1] - Xinyang Jiamu Tea Industry Co., Ltd. has collaborated with Xinyang Agricultural and Forestry College to research the unique flavors of Xinyang tea, resulting in the development of 32 specialty tea products [1] - The tea industry in Xinyang is experiencing a transformation, blending traditional and modern elements, leading to the creation of over 30 derivative products from tea tree flowers, including beer and skincare products [2] Group 2 - Xinyang's Shihe District, a core production area for Xinyang Maojian, achieved sales of tea derivatives exceeding 800 million yuan last year [3] - The integration of tea with cultural tourism has significantly increased the economic benefits, with 150,000 tourists generating 2.6 million yuan in revenue during the Qingming holiday [4] - The city of Xinyang is focusing on a comprehensive approach to tea, integrating tea culture with ecological health, modern technology, and cultural tourism to create a full industry chain from tea gardens to tea drinks and cultural products [4]
云间有茶 缘起浉河
Zhong Guo Jin Rong Xin Xi Wang· 2025-04-30 02:57
Core Viewpoint - The article highlights the rich tea culture and ecological advantages of Shihe District in Xinyang, Henan Province, emphasizing its historical significance, tea production quality, and the integration of tea culture with tourism and technology [1][2][3][5][6]. Group 1: Historical and Cultural Significance - Shihe District has a long history of tea cultivation, dating back over 2,600 years, with notable recognition in various historical periods, including being praised by famous figures like Lu Yu and Su Shi [2]. - The district's tea, particularly Xinyang Maojian, has received prestigious awards, including a gold medal at the 1915 Panama International Exposition and being listed among China's top ten famous teas in 1958 [2]. Group 2: Ecological and Environmental Advantages - Shihe District boasts a favorable ecological environment with a forest coverage rate of 70.1%, making it a significant ecological function area and a national garden city [1]. - The region's geographical conditions, including an average annual temperature of 15.2°C and high organic matter content in the soil, contribute to the unique flavor profile of Xinyang Maojian tea, which has higher levels of tea polyphenols and amino acids compared to ordinary green tea [2]. Group 3: Economic Impact and Development - The tea industry in Shihe District is substantial, with a total tea garden area of 635,000 acres and a total tea production of 57,000 tons, generating a comprehensive tea-related output value of 11.7 billion yuan [6]. - The district aims to attract 16.33 million tourists and generate 6.9 billion yuan in tourism revenue by 2024, significantly benefiting local tea farmers with an average annual income increase of 18,000 yuan [3]. Group 4: Technological Advancements - Shihe District has implemented a blockchain traceability system covering 26,000 acres of core tea gardens and 147 tea enterprises, enhancing the premium rate of Shihe tea by over 20% [5]. - The establishment of a digital intelligent production line has increased processing efficiency by four times, ensuring stable quality in tea production [5][6]. Group 5: International Market Expansion - The district is leveraging the Belt and Road Initiative to promote Xinyang red tea and Oolong tea in Central Asia and Eastern Europe, with an expected export volume of over 1,800 tons in 2024 [6]. - The first batch of Xinyang Maojian tea has successfully reached Hamburg via the China-Europe Railway Express, indicating a growing international market presence [6].
纪念金骏眉创始20周年座谈会在福建湖北两地同步举办
Zhong Guo Jing Ji Wang· 2025-04-21 08:34
Core Insights - The 20th anniversary of Jin Jun Mei was celebrated, highlighting its journey from inception to becoming a prominent brand in China's high-end black tea market [1][2] - The event emphasized the importance of innovation, quality, and rural development in the tea industry, showcasing Jin Jun Mei as a successful case of rural revitalization in Wuyi Mountain [1][3] Industry Development - Jin Jun Mei was created in 2005 by Jiang Yuanxun, filling a gap in the high-end black tea market and transitioning China's tea industry from raw material supply to brand leadership [2] - Since 2010, Fujian Zhengshan Tang Tea Co., Ltd. has expanded Jin Jun Mei's innovative techniques to 14 premium tea-producing regions across China, establishing a comprehensive industry system [2] Economic Impact - The introduction of Jin Jun Mei has significantly increased tea prices, enhancing the livelihoods of tea farmers in Wuyi Mountain and Ba Dong, with reported income increases exceeding 2 million yuan in Ba Dong within two years [3][4] - The initiative has positively impacted over 60,000 tea farmers, contributing to poverty alleviation and sustainable rural development [4] Cultural Significance - The event included discussions on the preservation of original tea culture and the promotion of local heritage, reinforcing the cultural importance of tea in the regions involved [3][4] - Jin Jun Mei is positioned as a key player in enhancing the international competitiveness of Chinese black tea, aiming to deliver the best quality tea to global consumers [4]