Core Viewpoint - The article emphasizes the long-term commitment of the company, Shiseido, to cultural heritage protection through its partnership with the Dunhuang Research Institute and the China Dunhuang Grottoes Protection Research Foundation, highlighting the integration of modern technology and traditional craftsmanship in preserving the Dunhuang caves [4][9][27]. Group 1: Cultural Heritage Protection Initiatives - In 2019, Shiseido began its involvement in the protection of Dunhuang cultural heritage and has since deepened its commitment through the "Guarding the Caves, Guarding Beauty" initiative, which aims to enhance public awareness and support for cultural heritage [4][7]. - The "14th Five-Year Plan" for cultural development in China has included cultural heritage protection as a national strategy, positioning the Dunhuang caves as a vital link between Chinese and global civilizations [5]. - The company has launched various initiatives, including a documentary titled "Beauty, Not Oxidation," to raise public awareness about the importance of protecting the Mogao Caves [5][7]. Group 2: Innovative Approaches to Cultural Engagement - Shiseido has introduced innovative experiential formats to make cultural heritage protection tangible, allowing participants to engage directly with the restoration processes of the murals and sculptures [16][17]. - The company has collaborated with the Beijing Exhibition Center to expand the influence of its cultural heritage initiatives, reinforcing its brand vision of "Guarding Beauty" [19][21]. Group 3: Long-term Commitment and Brand Philosophy - Shiseido's actions reflect a commitment to corporate social responsibility (CSR), balancing commercial and social values while actively participating in cultural heritage protection [23]. - The brand's focus on scientific skincare aligns with its cultural initiatives, creating a narrative of "dual protection" that addresses both skin health and the preservation of cultural artifacts [26][27]. - Over five years, Shiseido has evolved its approach from simple donations to comprehensive engagement, demonstrating that corporate philanthropy can be a core strategic element rather than an ancillary activity [21][27].

Core Insights - JD Beauty has launched a new product, the A.G.E. Essence, in collaboration with the professional skincare brand SkinCeuticals, enhancing consumer skincare experience with effective solutions [1][3] - The live streaming event featuring brand ambassador Lin Yun attracted over 1.1 million viewers, resulting in an 18-fold increase in sales during the event, and the A.G.E. Essence became the top new facial essence on JD [1][6] Product Details - The A.G.E. Essence retains the core formula of 30% Bifida Ferment Lysate from the A.G.E. cream and includes additional ingredients like rhamnose and gentian root extract, aimed at improving skin firmness and combating collagen loss [3][4] - During the launch, customers received a complimentary 19ml version of the essence and a custom sunscreen mask, providing a comprehensive anti-aging and sun protection solution [4][8] Marketing Strategy - Lin Yun demonstrated the correct usage of the A.G.E. Essence and shared her skincare tips during the live stream, engaging with fans and educating them about collagen loss and the benefits of Bifida Ferment Lysate [6][9] - JD Beauty is offering promotions such as "buy one get one free" on popular products to cater to various skin types and age groups, enhancing customer satisfaction [8][9]