Core Viewpoint - The article emphasizes the shift in the Chinese beauty market from emotional marketing to scientific validation, highlighting the increasing demand for verifiable and professional skincare solutions [3][41]. Group 1: Event Highlights - The seventh "Professional Spirit Annual Ceremony" hosted by SkinCeuticals in Shanghai showcased a collaboration with Xinhua News, featuring prominent figures from the medical and entertainment sectors, emphasizing a shared commitment to professionalism [4][8]. - The event marked a significant milestone in SkinCeuticals' 30-year journey, reinforcing its medical foundation and professional image while advocating for a collaborative approach to break competitive stagnation in the industry [6][41]. Group 2: Professional Recognition - The "Excellence Awards" at the ceremony aimed to promote the development of global dermatology and honor outstanding contributions from experts, establishing a high-level academic exchange platform for young dermatologists [8][9]. - Professor Zheng Zhizhong, a pioneer in dermatology in China, was awarded the "Benevolent Physician" title, recognizing his lifelong dedication to skin health and research [13][14]. Group 3: Brand Evolution - SkinCeuticals has evolved from a focus on "holistic skincare" to "holistic aesthetics," integrating effective skincare products with professional beauty treatments, marking a strategic advancement in its brand philosophy [6][24]. - The brand has established a comprehensive "holistic skincare" system, with 28 global skincare protocols and over 115 clinical efficacy studies, positioning itself as a leader in the dual beauty (lifestyle and medical beauty) concept [48][49]. Group 4: Market Performance - SkinCeuticals has experienced a remarkable growth trajectory, achieving a 100-fold increase over the past decade and maintaining a strong upward trend in 2025, ranking as the No. 9 brand in the Chinese beauty market [39][41]. - The brand's collaboration with over 10,000 medical institutions and beauty salons has resulted in a high concentration of medical beauty users, reaching 21%, showcasing its unique market position [39][41]. Group 5: Product Innovation - The upgraded A.G.E. product line, including a new 30% pro-collagen cream and serum, has set new standards in the anti-aging market, demonstrating a synergistic effect when used together [37][41]. - SkinCeuticals continues to enhance its product matrix, integrating academic research with clinical practice to provide effective skincare solutions that exceed one-time treatment benefits [35][41].

Core Viewpoint - The article emphasizes the long-term commitment of the company, Shiseido, to cultural heritage protection through its partnership with the Dunhuang Research Institute and the China Dunhuang Grottoes Protection Research Foundation, highlighting the integration of modern technology and traditional craftsmanship in preserving the Dunhuang caves [4][9][27]. Group 1: Cultural Heritage Protection Initiatives - In 2019, Shiseido began its involvement in the protection of Dunhuang cultural heritage and has since deepened its commitment through the "Guarding the Caves, Guarding Beauty" initiative, which aims to enhance public awareness and support for cultural heritage [4][7]. - The "14th Five-Year Plan" for cultural development in China has included cultural heritage protection as a national strategy, positioning the Dunhuang caves as a vital link between Chinese and global civilizations [5]. - The company has launched various initiatives, including a documentary titled "Beauty, Not Oxidation," to raise public awareness about the importance of protecting the Mogao Caves [5][7]. Group 2: Innovative Approaches to Cultural Engagement - Shiseido has introduced innovative experiential formats to make cultural heritage protection tangible, allowing participants to engage directly with the restoration processes of the murals and sculptures [16][17]. - The company has collaborated with the Beijing Exhibition Center to expand the influence of its cultural heritage initiatives, reinforcing its brand vision of "Guarding Beauty" [19][21]. Group 3: Long-term Commitment and Brand Philosophy - Shiseido's actions reflect a commitment to corporate social responsibility (CSR), balancing commercial and social values while actively participating in cultural heritage protection [23]. - The brand's focus on scientific skincare aligns with its cultural initiatives, creating a narrative of "dual protection" that addresses both skin health and the preservation of cultural artifacts [26][27]. - Over five years, Shiseido has evolved its approach from simple donations to comprehensive engagement, demonstrating that corporate philanthropy can be a core strategic element rather than an ancillary activity [21][27].

Core Insights - JD Beauty has launched a new product, the A.G.E. Essence, in collaboration with the professional skincare brand SkinCeuticals, enhancing consumer skincare experience with effective solutions [1][3] - The live streaming event featuring brand ambassador Lin Yun attracted over 1.1 million viewers, resulting in an 18-fold increase in sales during the event, and the A.G.E. Essence became the top new facial essence on JD [1][6] Product Details - The A.G.E. Essence retains the core formula of 30% Bifida Ferment Lysate from the A.G.E. cream and includes additional ingredients like rhamnose and gentian root extract, aimed at improving skin firmness and combating collagen loss [3][4] - During the launch, customers received a complimentary 19ml version of the essence and a custom sunscreen mask, providing a comprehensive anti-aging and sun protection solution [4][8] Marketing Strategy - Lin Yun demonstrated the correct usage of the A.G.E. Essence and shared her skincare tips during the live stream, engaging with fans and educating them about collagen loss and the benefits of Bifida Ferment Lysate [6][9] - JD Beauty is offering promotions such as "buy one get one free" on popular products to cater to various skin types and age groups, enhancing customer satisfaction [8][9]