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家电门店升级提速 格力电器加速新业态落子
Zheng Quan Ri Bao· 2025-08-06 12:39
本报记者贾丽 珠海格力电器股份有限公司(以下简称"格力电器")的门店转型升级按下加速键。日前,格力"董明珠 健康家"内蒙古首店在包头正式开业。业内人士认为,"董明珠健康家"内蒙古首店开业,是格力电器拓 展西北市场的战略落子。 自格力电器宣布门店升级计划以来,"董明珠健康家"门店发展势头迅猛。数据显示,截至今年5月 份,"董明珠健康家"全国门店数量已经超过600家,其中旗舰店超300家,占比超50%。而格力电器的目 标远不止于此,公司计划2025年完成3000家门店改造。 "格力电器门店改造升级,是中国家电行业渠道变革的一个缩影。在电商冲击、消费升级的双重背景 下,格力电器以新门店品牌通过'场景替代产品、生态替代行业'的转型路径,重构家电零售价值链。这 一大胆尝试不仅关乎格力自身能否突破传统印象,更可能为家电行业在存量竞争环境下转型升级摸索出 新路径。"中国家用电器商业协会秘书长张剑锋对《证券日报》记者表示。 渠道变革加速实质性落地 8月5日,伴随着9款健康家电新品的集中亮相,格力电器宣布全新战略品牌"董明珠健康家"布局再获新 进展,内蒙古首家店落地包头,加速从"空调巨头"向"健康生活服务商"转型。 有消费者表 ...
锚定健康方向 2025中国家电健康趋势高峰论坛在京举办
Sou Hu Cai Jing· 2025-07-15 10:36
Core Insights - The forum focused on the themes of "health" and "renewal" in the home appliance industry, aiming to stimulate the existing market and lead the trend of healthy consumption [1][3] - The release of the "2025 China Home Appliance Health Trend White Paper" highlighted the industry's commitment to health-oriented innovation and consumer needs [5] Industry Trends - Health is identified as a key driver for upgrading the home appliance industry, serving as a "renewal engine" for domestic demand [3] - The concept of health is becoming a guiding principle for technological innovation in the Chinese home appliance sector, positioning it competitively in the global market [3] - The development of health-oriented appliances is seen as a convergence of multiple disciplines, showcasing the "technology multiplier effect" [3] Market Potential - The demand for health-oriented home appliances is expanding beyond air and water quality to include personal care and dietary health [4] - The market for health-labeled appliances is experiencing rapid growth, with sales and search volumes significantly exceeding industry averages [4] Initiatives and Innovations - The launch of the "Healthy Home Appliance Shopping Festival" aims to promote the adoption of health-oriented products among consumers [4][5] - Companies like Gree and Haier are innovating in the health appliance space, with Gree focusing on a smart health home ecosystem and Haier developing air quality standards [4][5] - Qingyue Technology has introduced an electrochemical hydrogen peroxide technology that enhances the health aspect of home appliances [5] Future Directions - The 2025 white paper expanded the health scenarios from six to nine, indicating a broader approach to health solutions in the industry [5] - The forum recognized 29 top-selling health appliances, setting benchmarks for the industry's health development [5]