（来源：中华工商时报） 转自：中华工商时报 "企业是社会的一分子，只有承担起社会责任，才能实现真正的可持续发展。"这句朴实的话，是1994年 出生的青年企业家魏晓东的座右铭。作为民建会员、沧州中天金属材料有限公司总经理、沧州市睿书文 化传媒有限公司法人、河北小草餐饮服务有限公司运营经理，他凭借敢闯敢拼的劲头和脚踏实地的态 度，在健康科普、钢材贸易、团餐服务三大领域跨界驰骋，书写属于新一代创业者的精彩篇章。 深耕健康科普： "当时钢材贸易行业正经历阵痛，价格透明，利润很薄。很多人觉得这是传统行业的黄昏。但在我看 来，传统行业不是不需要了，而是需要用新的思维去重塑。"魏晓东说。"第一步，是守住根本，那就是 质量。"魏晓东深入生产一线，从原材料采购到加工绑扎，重新梳理每一个环节的标准。 以专业IP架起医患沟通桥梁 2017年，从河北科技大学制药工程专业毕业的魏晓东，没有选择进入药企实验室，而是将目光投向了当 时方兴未艾的"互联网＋健康"领域。 "大学时我就对营养学特别感兴趣，也注意到新媒体正在改变信息传播的方式。当时我发现一个很普遍 的问题，很多家长对儿童营养知识一知半解，要么盲目给孩子进补，要么陷入各种育儿误区， ...

Group 1 - Vaccination is a crucial safeguard for building a strong public immunity barrier, and health literacy is key to enhancing public health awareness [1][4] - The competition aims to improve the professional skills of healthcare workers in vaccination and health science communication, expanding the outreach of vaccination promotion [1][3] - The event featured various formats such as mandatory questions, quick-response questions, and science exhibition performances to showcase both technical skills and teamwork in health communication [2] Group 2 - The competition serves as a comprehensive assessment of the vaccination team's professional capabilities and an important opportunity for industry exchange and improvement [3] - The health authorities emphasize that the professional ability and science communication skills of the vaccination team are directly related to the strength of public health defenses [3] - The district has established 41 vaccination clinics and aims to enhance the standardization and digitalization of vaccination services, with significant achievements in electronic vaccination certificates and adult immunization prescriptions [3]

Group 1 - The event "Famous Doctors Go to the Grassroots - Volunteer Service" was launched in Dandong, Liaoning Province, focusing on providing quality medical services and health consultations to the public [1][2] - The initiative is part of the National Health Commission's ongoing efforts to promote health in rural areas and enhance the capabilities of local medical staff through hands-on training and expert guidance [1][2] - A team of national-level experts, including 8 from the National Health Commission and 14 from provincial medical institutions, participated in the event to offer on-site consultations and health education [1][2] Group 2 - The event included various activities such as free medical consultations, health knowledge dissemination in schools, and a cultural performance to promote health awareness [2] - The program aims to improve the diagnostic and treatment skills of grassroots medical personnel through a "mentorship" model, thereby enhancing local healthcare services [2] - Since 2018, the initiative has reached 30 counties across 18 provinces, providing essential medical services and health education in underprivileged areas [2]

Core Viewpoint - The release of the "Guidelines for the Identification of Medical Advertisements" by the State Administration for Market Regulation, the National Health Commission, and the National Administration of Traditional Chinese Medicine aims to clarify the boundaries between medical advertising, medical information, and health education, thereby enhancing the regulation of illegal medical advertisements [1][2]. Group 1: Clarification of Medical Advertising - The guidelines systematically clarify the distinction between medical advertisements and medical information, providing clear behavioral guidelines for all parties involved [2]. - Only legally established medical institutions are permitted to publish medical advertisements, which helps to curb misleading practices by "black hospitals" and "black doctors" [2]. - The guidelines specify that basic information published by medical institutions on their official platforms does not constitute advertising, while promotional claims about specific medical institutions in health education can be classified as disguised medical advertisements [2][3]. Group 2: Regulatory Collaboration - The guidelines delineate the responsibilities of the market regulation department and health departments, establishing a system for transferring leads and reporting situations [3]. - When illegal medical advertisements are discovered, health departments can take appropriate actions against the medical institutions involved, while incorrect medical information that does not qualify as advertising will be guided for rectification by health departments [3]. Group 3: Positive Impacts of the Guidelines - The introduction of the guidelines marks a significant step towards refined and standardized regulation of medical advertising in China [4]. - Regulatory authorities are provided with clear enforcement bases, reducing the risk of public misguidance by illegal advertisements and safeguarding the right to information [4]. - The implementation of the guidelines is expected to create a regulated and vibrant medical information ecosystem, ultimately protecting public health rights [4].

Core Viewpoint - Health science popularization serves as a bridge connecting professional medical knowledge with public needs, playing a crucial role in enhancing national health literacy [1] Group 1: Project Launch and Objectives - The "People's Good Doctor Science Popularization Action Co-Creation Space Project" was launched in Beijing, aiming to build a team for health science popularization and improve the communication skills of health professionals [4] - The project is supported by the China Red Cross Foundation and China Resources Pharmaceutical Group, focusing on creating a standardized health science ecosystem [4][8] - The initiative aims to establish a high-quality expert team of 30 members over the next three years, targeting to cover over 10,000 doctors and create an authoritative science popularization database [8] Group 2: Policy and Strategic Importance - The "Healthy China Action (2019-2030)" prioritizes health knowledge dissemination as a major initiative, emphasizing the importance of health education and knowledge popularization [7] - Experts believe that health science popularization is foundational for advancing the Healthy China initiative, with the project being an innovative measure to promote accessible medical knowledge [7] Group 3: Expert Insights and Recommendations - Experts suggest building a reliable content production system, developing knowledge databases, and establishing review mechanisms to enhance the quality of health science content [7] - There is a call for integrating resources to strengthen grassroots doctors' science popularization capabilities, transforming clinical experiences into health guidance for the public [7][8] - The project encourages medical professionals to actively engage in health education and improve their science communication skills to produce high-quality health science content [8]