Group 1 - The event "Famous Doctors Go to the Grassroots - Volunteer Service" was launched in Dandong, Liaoning Province, focusing on providing quality medical services and health consultations to the public [1][2] - The initiative is part of the National Health Commission's ongoing efforts to promote health in rural areas and enhance the capabilities of local medical staff through hands-on training and expert guidance [1][2] - A team of national-level experts, including 8 from the National Health Commission and 14 from provincial medical institutions, participated in the event to offer on-site consultations and health education [1][2] Group 2 - The event included various activities such as free medical consultations, health knowledge dissemination in schools, and a cultural performance to promote health awareness [2] - The program aims to improve the diagnostic and treatment skills of grassroots medical personnel through a "mentorship" model, thereby enhancing local healthcare services [2] - Since 2018, the initiative has reached 30 counties across 18 provinces, providing essential medical services and health education in underprivileged areas [2]

Core Viewpoint - The release of the "Guidelines for the Identification of Medical Advertisements" by the State Administration for Market Regulation, the National Health Commission, and the National Administration of Traditional Chinese Medicine aims to clarify the boundaries between medical advertising, medical information, and health education, thereby enhancing the regulation of illegal medical advertisements [1][2]. Group 1: Clarification of Medical Advertising - The guidelines systematically clarify the distinction between medical advertisements and medical information, providing clear behavioral guidelines for all parties involved [2]. - Only legally established medical institutions are permitted to publish medical advertisements, which helps to curb misleading practices by "black hospitals" and "black doctors" [2]. - The guidelines specify that basic information published by medical institutions on their official platforms does not constitute advertising, while promotional claims about specific medical institutions in health education can be classified as disguised medical advertisements [2][3]. Group 2: Regulatory Collaboration - The guidelines delineate the responsibilities of the market regulation department and health departments, establishing a system for transferring leads and reporting situations [3]. - When illegal medical advertisements are discovered, health departments can take appropriate actions against the medical institutions involved, while incorrect medical information that does not qualify as advertising will be guided for rectification by health departments [3]. Group 3: Positive Impacts of the Guidelines - The introduction of the guidelines marks a significant step towards refined and standardized regulation of medical advertising in China [4]. - Regulatory authorities are provided with clear enforcement bases, reducing the risk of public misguidance by illegal advertisements and safeguarding the right to information [4]. - The implementation of the guidelines is expected to create a regulated and vibrant medical information ecosystem, ultimately protecting public health rights [4].

Core Viewpoint - Health science popularization serves as a bridge connecting professional medical knowledge with public needs, playing a crucial role in enhancing national health literacy [1] Group 1: Project Launch and Objectives - The "People's Good Doctor Science Popularization Action Co-Creation Space Project" was launched in Beijing, aiming to build a team for health science popularization and improve the communication skills of health professionals [4] - The project is supported by the China Red Cross Foundation and China Resources Pharmaceutical Group, focusing on creating a standardized health science ecosystem [4][8] - The initiative aims to establish a high-quality expert team of 30 members over the next three years, targeting to cover over 10,000 doctors and create an authoritative science popularization database [8] Group 2: Policy and Strategic Importance - The "Healthy China Action (2019-2030)" prioritizes health knowledge dissemination as a major initiative, emphasizing the importance of health education and knowledge popularization [7] - Experts believe that health science popularization is foundational for advancing the Healthy China initiative, with the project being an innovative measure to promote accessible medical knowledge [7] Group 3: Expert Insights and Recommendations - Experts suggest building a reliable content production system, developing knowledge databases, and establishing review mechanisms to enhance the quality of health science content [7] - There is a call for integrating resources to strengthen grassroots doctors' science popularization capabilities, transforming clinical experiences into health guidance for the public [7][8] - The project encourages medical professionals to actively engage in health education and improve their science communication skills to produce high-quality health science content [8]