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锅圈发布2025年三季报:营收利润双增长 门店数量创新高
Ge Long Hui· 2025-10-29 08:04
Core Insights - The company, Guoquan Food (Shanghai) Co., Ltd., reported significant growth in its third-quarter results for 2025, driven by the ongoing implementation of its "Community Central Kitchen" strategy, resulting in a robust increase in operational performance [1][2]. Group 1: Store Expansion and Performance - In Q3 2025, Guoquan added 361 new stores, marking a substantial increase of 98% compared to the same period in 2024, bringing the total number of stores to 10,761, a historical high [1][2]. - The company anticipates revenue between RMB 18.50 billion and 20.50 billion for the quarter, representing a year-on-year growth of approximately 13.6% to 25.8% [1]. - Core operating profit is expected to be between RMB 65 million and 75 million, reflecting a year-on-year increase of about 44.4% to 66.7% [1]. Group 2: Multi-Channel Strategy - Guoquan is enhancing its retail network through a multi-format integration model of "stores + online + unmanned retail," steadily expanding its presence across the country [2]. - The company has optimized its store model and product structure for rural markets, introducing high-cost performance products and bulk purchasing solutions for small businesses [2]. Group 3: Instant Retail and Marketing - The company is actively promoting its instant retail business through platforms like Douyin, Kuaishou, Meituan, and Ele.me, focusing on scenario-based live streaming and marketing activities to boost brand exposure and sales conversion [3]. - New product offerings such as "Mao Du Free Plus" and "Children's Steak Set" have gained popularity, serving as effective tools for customer attraction [3]. Group 4: Product Structure and Consumer Engagement - Guoquan is expanding its meal offerings beyond dinner to cover all-day dining, enhancing its product structure with integrated meal solutions that cater to various consumer preferences [4]. - The company operates seven self-owned factories, supporting its digital supply chain and enabling rapid market response through a flexible supply model [4]. Group 5: Membership and Consumer Loyalty - As of June 30, 2025, Guoquan's registered membership reached 50.3 million, a year-on-year increase of 62.8%, with a prepaid card balance of RMB 590 million, up 37.2% [5]. - The company aims to enhance user repurchase and referral potential through refined membership operations, establishing a loyal consumer base for sustainable growth [5]. Group 6: Future Growth Initiatives - Looking ahead, Guoquan plans to continue its business development focusing on "channel integration," "scenario innovation," and "data-driven" strategies [5]. - The company is set to launch its first "Guoquan Stir-Fry" store in Zhengzhou in early 2026, combining standardized ingredients with smart cooking technology [6].
锅圈发布 2025 年三季报 延续高速增长势头
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-28 11:06
Core Viewpoint - The company, Guoquan Food (Shanghai) Co., Ltd., reported significant growth in its third-quarter performance for 2025, driven by the successful implementation of its "Community Central Kitchen" strategy and channel expansion efforts [1][10]. Store Expansion - In the third quarter of 2025, Guoquan added 361 new stores, representing a substantial year-on-year increase of 98% compared to the same period in 2024 [2][10]. - As of September 30, 2025, the total number of stores reached 10,761, marking a historical high for the company [5][10]. Financial Performance - The company anticipates achieving revenue between RMB 18.50 billion and RMB 20.50 billion for the third quarter, reflecting a year-on-year growth of approximately 13.6% to 25.8% [1][6]. - Core operating profit is expected to be between RMB 65 million and RMB 75 million, indicating a year-on-year increase of about 44.4% to 66.7% [1][7]. Business Strategy - Guoquan continues to deepen its brand positioning with the slogan "For home dining, choose Guoquan," leveraging a diverse range of meal package offerings and a multi-channel approach that integrates online and offline strategies [3][10]. - The company is focusing on the integration of "stores + online + unmanned retail" to adapt to the changing consumer environment and expand its retail network [10]. Product and Service Innovation - Guoquan is enhancing its product offerings by introducing high-value meal packages that cater to various dining scenarios, including breakfast, lunch, and late-night snacks, thus promoting a shift from "dinner as a non-necessity" to a comprehensive "four meals a day" structure [12]. - The company has invested in its supply chain capabilities, with seven owned factories and the construction of the Hainan Guoquan International Food Industrial Park, which will further strengthen its supply chain management [12][13]. Membership and Customer Engagement - As of June 30, 2025, Guoquan reported a registered membership of 50.3 million, a year-on-year increase of 62.8%, with a prepaid card balance of RMB 590 million, up 37.2% [13]. - The company is enhancing its customer engagement through a robust membership management system, aiming to increase repurchase rates and customer loyalty [13]. Future Outlook - Guoquan plans to continue its business development focusing on "channel integration," "scene innovation," and "data-driven" strategies, with new projects like "Guoquan Stir-fry" set to launch in early 2026 [13].