产供销一体化

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订单供应+品牌赋能,纵向帮扶助力连山农业优品扬帆入湾
Nan Fang Nong Cun Bao· 2025-10-11 03:36
为深入贯彻落实省委、省政府关于实施"百县千镇万村高质量发展工程"的重大决策部署,省工商联牵头组团帮扶积极发挥 桥梁纽带作用,精准对接连山特色产业发展需求,围绕连山黑山羊等特色优势产业,积极对接多家知名餐饮和食品商贸企 业,搭建产销合作交流平台,全力推进产业帮扶见行见效。省"百千万工程"帮扶协作驻连山工作队坚持引进来、走出去, 主动作为、千万百计牵线搭桥拓展市场化渠道,深度激活连山优势农业产业高质量发展内生动力,纵向帮扶连山特色农业 提质增效。 引进来,共建湾区优质农产品基地 走出去,拓展连山生态优品消费圈 为进一步拓宽连山农特产品销售渠道,持续推动产业帮扶走深走实,9月19日,工作队积极发挥桥梁纽带作用,组织连山供 应链产业、广东领头羊智慧农业有限公司、深圳市膳心餐饮管理有限公司等走访金铂商业集团,就连山黑山羊等特色农产 品进驻苏铂超市等有关事宜进行深入磋商。金铂商业集团有关负责人详细介绍旗下苏铂超市运营模式、供应链资源和市场 优势,双方围绕产品标准、物流配送、品牌推广等具体环节进行了务实交流,达成初步合作意向,明确通过苏铂超市等旗 下平台,试点推广连山黑山羊、蔬菜等特色农产品,打造"产地直供+商超零售"新模 ...
产供销一体化项目案例:数商云助力企业构建高效协同生态体系
Sou Hu Cai Jing· 2025-09-18 02:55
Core Insights - The article emphasizes the importance of integrated supply chain management in the digital transformation of enterprises, highlighting that over 60% of global companies will restructure their value chains by 2025 to address challenges such as demand fluctuations and supply chain disruptions [2] - A Group, a leading manufacturing enterprise, has initiated a "digital twin supply chain" strategy to enhance visibility, intelligence, and collaboration across its value chain [2] Group 1: Project Background - A Group, with an annual output value exceeding 20 billion, faces challenges in a competitive landscape shifting from incremental to stock competition [2] - The company aims to overcome growth bottlenecks through a digital transformation strategy initiated in 2022 [2] Group 2: Solutions and Technical Architecture - Shushangyun, a digital service provider, has implemented a hybrid cloud architecture for A Group, combining private cloud and edge computing [3] - The project addresses issues such as inaccurate demand forecasting, insufficient supply chain resilience, and low channel efficiency, with significant losses reported during the global chip shortage [3] - A dynamic demand sensing network and an intelligent supply chain control tower have been established to enhance real-time decision-making and risk management [3] Group 3: Business Restructuring - The project has transformed A Group's demand forecasting from a reliance on historical data to a more accurate predictive model, reducing error rates from 35% to below 12% [4] - A resilient supply chain network has been developed, incorporating supplier evaluation models and safety stock optimization strategies [4] - The production organization has been restructured to support flexible manufacturing, while a comprehensive sales channel collaboration system has been implemented [4] Group 4: Implementation Path - The project was rolled out in phases, starting with a pilot in the engineering machinery division, followed by a comprehensive rollout across the group [4] - Key achievements include the deployment of a unified data platform, real-time data collection, and integration of various systems to eliminate information silos [4] Group 5: Implementation Results - Significant improvements have been observed, including a 40% increase in inventory turnover and a 35% reduction in order delivery cycles [5] - The project has also led to a decrease in supply chain costs by 18% and enhanced customer satisfaction metrics [5] Group 6: Lessons Learned - The article outlines principles for technology selection, change management, and ecosystem collaboration as essential for successful digital transformation in manufacturing [6] - Emphasis is placed on the importance of data governance, top-level design, and cultural transformation to support a data-driven decision-making environment [6]
锅圈(02517.HK):好吃不贵的社区央厨品牌 万店规模领跑在家吃饭赛道
Ge Long Hui· 2025-08-20 12:08
Core Viewpoint - The company, Guoquan, established in 2015, is a leading and rapidly growing one-stop meal product brand in China, achieving a store count of 10,000 within six years, with a focus on community central kitchens and a franchise model to enhance operational efficiency and revenue potential [1][2]. Group 1: Market Positioning and Franchise Model - Guoquan has approximately 72% of its stores located in lower-tier cities, positioning itself as "China's Community Good Neighbor" and competing in a differentiated manner [1]. - Over 99% of the stores are franchise-operated, primarily by small family-run businesses, with each store serving around 3,000 households in the community [1]. - The company employs a "zero franchise fee + low entry barrier" model, with franchisees expected to break even in about two years [1]. Group 2: Product Strategy and Brand Development - The company focuses on hot pot and barbecue categories, which are widely accepted across regions and demographics, contributing nearly 90% to revenue, while gradually expanding into other product categories [2]. - Guoquan's self-owned brand products are marketed under "Guoquan Shihui," with a unified brand image reinforced by endorsements from celebrities [2]. - The brand philosophy emphasizes "delicious, convenient, and affordable," with successful product launches like the 99 yuan free-choice hot pot set driving same-store revenue growth [2]. Group 3: Supply Chain and Operational Efficiency - Since 2019, Guoquan has been enhancing its supply chain, currently operating seven factories focused on key hot pot products, adopting a single product per factory model to improve procurement power and production efficiency [2]. - The majority of products sold by franchisees are sourced from Guoquan, which collaborates with third-party logistics providers to ensure efficient next-day delivery from central warehouses to retail stores [2]. Group 4: Financial Projections and Valuation - Future revenue growth is expected to be driven by new store openings, with a projected net addition of 1,000 stores in 2025, reaching a total of 11,150 stores [3]. - Same-store revenue is anticipated to grow in the mid-single digits in 2025, supported by expanded consumption scenarios and increased customer loyalty [3]. - Net profit is projected to steadily increase, with estimates of 420 million, 490 million, and 580 million yuan for 2025, 2026, and 2027 respectively, corresponding to PE valuations of 22x, 18x, and 16x [3].
锅圈(02517):好吃不贵的社区央厨品牌,万店规模领跑在家吃饭赛道
Shenwan Hongyuan Securities· 2025-08-19 06:33
Investment Rating - The report initiates coverage with a BUY rating and sets a target price of HK$4.5 [2][7][11] Core Insights - Guoquan Food, established in 2015, has rapidly grown to become a leading one-stop home meal products brand in China, reaching the 10,000-store milestone in just six years [5][7] - The company focuses on lower-tier markets with approximately 72% of its stores located in prefecture-level cities, county-level cities, and townships, differentiating itself through a unique community central kitchen positioning [8][46] - The integrated supply chain enhances operational efficiency and self-production capabilities, with seven factories established by 1H25 [10][11] - Revenue growth is projected to be driven mainly by new store openings, with net profit expected to increase significantly over the next three years [11][15] Financial Data and Earnings Forecast - Revenue is forecasted to be Rmb 6,094 million in 2023, Rmb 6,470 million in 2024, and Rmb 7,471 million in 2025, with year-on-year growth rates of -15%, 6%, and 15% respectively [6][15] - Net profit is expected to be Rmb 263 million in 2023, Rmb 241 million in 2024, and Rmb 420 million in 2025, with growth rates of 9%, -8%, and 74% respectively [6][15] - The company anticipates a steady rise in net margin, supported by economies of scale and optimized expense ratios [11][15] Market Position and Competitive Advantage - Guoquan holds a 3.0% market share in the home meal products market, leading in retail sales and store count [28][30] - The company operates under a franchise model, with over 99% of its stores being franchisee-operated, primarily by family-owned businesses [8][39] - The focus on high-cost performance products, particularly in the hotpot and barbecue categories, contributes to approximately 90% of the company's revenue [9][39] Growth Strategy - The company plans to add 1,000 new stores in 2025, reaching a total of 11,150 stores, with further acceleration in store openings in subsequent years [11][15] - Guoquan aims to enhance its product offerings and expand into new consumption scenarios, including unmanned retail and late-night dining options [11][15] - The brand's marketing strategy includes partnerships with well-known ambassadors to strengthen its market presence and consumer engagement [70][71]
2025年全国供销名优农产品产销对接会议在潍坊寿光举办
Qi Lu Wan Bao Wang· 2025-05-07 23:21
Core Insights - The event titled "Taste Shouguang, Supply and Marketing Together" was held from May 7 to 8, 2025, focusing on deepening the comprehensive reform of supply and marketing cooperatives and actively serving the strategy of expanding domestic demand and promoting consumption [1][2] Group 1: Event Overview - The event showcased over 100 quality supply enterprises from Shouguang and across the country, featuring eight categories of products including agricultural products, food, meat products, grains, beverages, and traditional handicrafts [1] - Notable products included Shouguang's specialty items such as Tiger Head Chicken and various regional delicacies from across China, providing an immersive purchasing experience for diverse consumer needs [1] Group 2: Participation and Outcomes - The event attracted over 120 procurement teams from more than 60 major purchasing companies, including large supermarkets and e-commerce platforms, facilitating face-to-face communication and point-to-point cooperation between supply and demand [2] - Preliminary statistics indicated that over 50 enterprises reached cooperation intentions, with an expected annual procurement amount exceeding 100 million yuan [2] Group 3: Strategic Implications - The event provided a valuable opportunity for agricultural product supply and marketing cooperation, raising higher demands for the high-quality development of supply and marketing cooperatives [2][3] - Shouguang aims to leverage this event to deepen the comprehensive reform of supply and marketing cooperatives, streamline agricultural product supply and marketing channels, and contribute to rural revitalization [2][3]
叛逆者,宗馥莉
创业家· 2025-04-28 09:51
以下文章来源于商业弧光 ,作者苗正卿 商业弧光 . 听风者,捕光人,最准点的商业节拍 "Kelly想打破部门的墙"。 作者:苗正卿 来源:商业弧光 在杭州市萧山区恒盛路上最大的厂房门口,一块数米长的门牌石后正是娃哈哈"桥南基地",这里是眼下娃哈哈实际上的"决策中 心"。 娃哈哈董事长、总经理宗馥莉大部分时间都在此办公,她的二十余位核心下属,也大多在此拥有办公点:娃哈哈内部最为重要的五 大中心一号位(即营销、生产、研究、管理、政务五大中心的一号位:五大中心总监)、隶属于五大中心的各个部门部长、以及隶 属于部门的核心科室的科长。这二十余人构成的三级管理体系,围绕着宗馥莉,在娃哈哈桥南基地形成一个"运转系统",承担着今 天娃哈哈的"骨干"与"大脑"之职。 此地,距离娃哈哈创始人宗庆后起家的上城区清泰街 160 号那个六层小楼有22公里。 桥南基地最早是宏胜饮料(下称"宏胜")的厂区所在,这里其实是宗馥莉作为娃哈哈接班人时的"东宫"。在娃哈哈内,人们一般称 呼宗庆后为老宗总,称呼宗馥莉为"小宗总"或"Kelly总"。(虎嗅注:宗馥莉英文名为Kelly Zong) 早在2003年,宗馥莉就开始独立执掌宏胜。于是乎,桥南 ...