央视网消息：我国"体重管理年"行动持续推进，在国家政策引导与大众健康意识提升的双重驱动下，"瘦身经济"正在升温。近期，北京24 小时健身房、壁球馆等运动场所的到店人数明显增多。 中午12时，这家开在北京某写字楼下的健身房里，进店人数不断增加。肖女士是位健身爱好者，最近每天早上都会进行有氧运动，中午再 来一组力量训练。 记者了解到，随着健身人数增多，不少健身房开始延长营业时间，推出24小时营业服务，还涵盖了普拉提、瑜伽、燃脂热舞等团课，以满 足多样化的健身需求。 某平台数据显示，今年6月以来，"健身月卡、次卡"搜索量同比去年增长31.6%，"24小时自助健身房次卡"搜索量同比去年增长96.9%。从 消费趋势来看，人们对趣味性运动的需求正在攀升。6月以来，"室内蹦床运动馆"的搜索量同比去年增长96.4%，"壁球馆"搜索量同比去年增长 188%。在北京的一家壁球馆，记者看到四个场地都有人在训练。 消费者石女士说，球类运动对灵活性要求较高，趣味性也很强，相对容易坚持。她自己打一小时的壁球，能消耗500卡路里以上，能够起 到很好的燃脂效果。 浙江义乌：居家健身器材热销 轻巧便携类产品受青睐 除了前往运动场馆，不少人也选 ...

Group 1: Core Insights - The report analyzes the e-commerce consumption market for 2024, highlighting diverse changes in platform sales data, growth in consumption categories, trends in key consumer goods, and the AI integration in digital appliances [1][30] - Taobao and Douyin platforms show differing sales performances, with Taobao seeing growth in categories like home appliances and smartphones, while Douyin shows significant growth in jade and gold jewelry [1][10] Group 2: Key Consumer Categories Trends - The TWS earphone market is highly competitive, with an increase in low-priced products, while OWS earphones on Taobao experience rapid growth with a price polarization [2] - In the digital appliance sector, AI penetration varies, with significant growth in smartphones and educational devices, while traditional home appliances show lower integration rates [2] Group 3: Sales Data and Growth Categories - In the audio-visual entertainment scene, OWS earphones lead with a 164% year-on-year growth, while TWS earphones and wireless headsets also show positive growth [12][15] - The sports and health personal care category sees strong sales, particularly in massage equipment and swimming products, with badminton equipment showing over 50% growth [17][23]