Core Insights - The popularity of black, white, and gray athletic wear persists despite the trend of "dopamine dressing" with bright colors, as consumers prefer versatile and low-maintenance options for everyday use [4][9][13] - Brands are adapting their marketing strategies to balance the stable sales of basic colors with the novelty of limited edition and collaboration colors to meet consumer desires for occasional uniqueness [3][14][18] Consumer Behavior - Black, gray, and white athletic wear account for a significant market share, with black comprising 36%, gray 13%, and white 5% in the athletic tops category, indicating a strong preference for these basic colors over bright hues [4][6] - The choice of basic colors is driven by their durability, ability to hide sweat, and the psychological comfort they provide in public settings, particularly for beginners who may feel self-conscious [11][13] Brand Strategies - Leading brands like lululemon and Nike maintain their core offerings in black and gray while introducing seasonal limited colors to stimulate interest and encourage repeat purchases [14][16] - The dual strategy of offering stable, functional products alongside trendy, eye-catching items allows brands to cater to both practical consumers and those seeking social media appeal [18] Future Trends - The future of color consumption in athletic wear may involve a more nuanced approach, combining basic colors for everyday wear with vibrant, limited-edition options to create excitement and drive impulse purchases [14][18]

Core Insights - Xingcheng has become a major hub for swimwear production, with 1 in 4 swimsuits globally produced there, capturing over 40% of the domestic market and more than 25% of the international market [1][3] - The city has established a global network for swimwear through cross-border e-commerce, with overseas warehouses in 33 countries, enhancing its design, production, and sales capabilities [1][5] Industry Overview - The swimwear industry in Xingcheng has approximately 1,300 production enterprises and around 300 supporting companies, with an annual output of about 190 million pieces and a total industry output value of approximately 15 billion yuan [3][5] - The industry has seen significant growth due to the rise of cross-border e-commerce, with local businesses adapting quickly to this trend since around 2012 [4][6] Company Highlights - Leading companies like Dahui Sports Goods Co., Ltd. (斯达威) have expanded internationally through acquisitions and established logistics warehouses in key global markets [2][3] - Companies such as Runle Garment Co., Ltd. focus on quality certifications to enhance their international market presence, with a production capacity of 3 million swimwear pieces annually [5][6] Market Dynamics - The swimwear industry in Xingcheng is characterized by its flexibility, allowing for small orders and quick responses to market changes, which is crucial for e-commerce [6][7] - The local market is primarily driven by younger generations, with a significant portion of cross-border e-commerce participants being from the '90s and '00s demographics [4][6] Future Developments - Xingcheng plans to enhance its swimwear industry through digital transformation and the establishment of new industrial parks, aiming to extend the entire supply chain from raw materials to production [7][8] - The city is also looking to diversify its product offerings to include yoga wear, cycling apparel, and fitness clothing, promoting a multi-faceted approach to sportswear [7]