2025.11. 25 数据显示，目前超级猩猩 在 全国 拥有 近300家门店 ，相较于去年年底的260余家，在数量上仍有一定的提升。 本文字数：909，阅读时长大约1.5分钟 来源 | 界面新闻、爱企查APP 封图 | 超级猩猩官网 据报道，健身品牌超级猩猩在进行大面积的门店调整。 最近，有消费者注意到， 在北京、上海、深圳、成都等一线城市， 健身 品牌超级猩猩有新增门店开始运营，但 也在 陆续调整和关 闭一些门店，而这一态势从去年便已开始。 2024年6月，超级猩猩宣布同时进驻福州、厦门。但福州、厦门的8家门店在开业一年后就便悄然闭店，目前两座城市的门店数量归 零。 超级猩猩 官方对 本次 闭店潮的回应显得颇为谨慎与统一。客服人员解释闭店主要源于租赁合同到期后未续约，并同时强调在关店的 同时也有新店落地，例如本月开张的成都仁和新城全能店、三里屯盈科中心全能店 。 对于受影响会员，客服补充称超猩卡在其他门店仍可正常使用。而对于福州、厦门这两座新开拓市场的快速撤退，官方 客服的 回应 则更为简洁 ：" 考虑到实际经营效果决定关店，至于未来是否会重新回归，目前尚未 收到相关消息 。 " 爱企查App显示，深圳市 ...

Core Viewpoint - The "weight loss economy" is gaining momentum in various cities, driven by increased participation in fitness activities and the emergence of new fitness venues and services. Group 1: Fitness Industry Growth - The number of fitness-related enterprises in Jinan has reached 14,200, indicating a significant rise in the fitness industry [7] - Many gyms are extending their operating hours to 24 hours, reflecting the growing demand for fitness services [3] - New fitness activities, such as indoor rock climbing, are attracting more participants due to their adjustable difficulty and flexible training times [5] Group 2: Consumer Engagement and Incentives - In Ningbo, sports venues are experiencing high occupancy rates, with badminton, table tennis, and tennis courts fully booked [8] - The distribution of sports consumption vouchers has effectively reduced the cost of fitness for citizens, with over 1,000 residents saving more than 17,000 yuan during the "May Day" holiday [10] - The issuance of 65,000 yuan in free sports vouchers has encouraged more people to engage in physical activities [10] Group 3: Weight Management and Product Demand - A consumption trend focused on weight management is emerging in Yiwu, with increased sales of yoga apparel and fitness products [11] - Live streaming sales for yoga clothing have seen significant engagement, with over 100,000 viewers and sales exceeding 200,000 yuan per session [11] - The demand for yoga apparel is also reflected in offline sales, with businesses reporting a surge in domestic orders and new customer acquisitions [13] Group 4: Manufacturing Impact - The booming sales of yoga apparel are positively impacting production, with manufacturers in Yiwu working on large orders, such as a batch of 20,000 pieces for delivery to Hangzhou [14]