让利刷单、设置好评绩效……好评竟成商家"内卷新赛道"—— 跳出"好评怪圈"，让好评回归评价本身 "健身私教课结束后，教练让我在某平台上给他写好评，我不好意思拒绝，他就直接拿着我的手 机，删删改改写了3分钟才结束。"前不久，北京上班族李想告诉记者，自己在某平台购买健身私教服务 时，遇到了被教练索要好评的情况。 好评不仅是消费者选择服务的参考标准，更是平台为服务推流的重要参照，直接影响服务提供者的 收益。本报记者采访了解到，当前，课程、酒店、餐饮等行业"刷好评"的现象越来越普遍。不少服务提 供者通过主动索要好评、设置员工好评绩效，甚至让利刷单等"内卷"行为提升好评率。专家指出，跳出 这一"好评怪圈"，需进一步优化平台规则，让好评回归评价体系的本质。 索要好评花样百出 为何执着于索要好评？ "在我们的租房平台，客户评价与个人成交量、负责区域等因素一起，作为平台给中介派单的标准 之一。"北京某房产中介告诉记者，如果一位中介在平台上收获的好评越多，那后续他被分配优质客户 的概率就越高。 "退房后在平台写15字带图五星好评，可以赠送免费早餐哦。"这是河南郑州某酒店前台每天要重复 数十次的话术。该酒店总经理告诉记者，这是酒 ...

Core Points - The article highlights the challenges faced by consumers in prepayment scenarios, particularly in the education and training sector, where businesses often encourage upfront payments with promises of discounts, leading to difficulties in obtaining refunds when services are not delivered as promised [1][2][3] Group 1: Consumer Experience - A parent named Wu Man paid 17,188 yuan for music lessons but faced issues when the training institution suddenly closed, leaving her with 103 unfinished lessons and a complicated refund process [1][2] - The institution initially promised a refund but later provided various excuses for not returning the money, leading Wu Man to seek legal recourse [2][3] Group 2: Legal Framework - The implementation of the Supreme People's Court's interpretation on prepayment disputes grants consumers the right to terminate contracts when service delivery costs increase significantly due to business relocations [3][4] - The interpretation invalidates the common practice of calculating refunds based on original prices rather than discounted rates, which was a prevalent industry norm [7][8] Group 3: Industry Practices - The article discusses the prevalence of "professional closure" tactics among businesses, where they delay refunds, transfer assets, or disappear, complicating consumer claims [3][10] - The training institution involved in Wu Man's case was found to have a complex corporate structure, making it difficult for consumers to pursue claims against shell companies [7][8] Group 4: Regulatory Implications - The new regulations also hold brand franchisors accountable for consumer losses if they mislead consumers regarding their contractual obligations [8][9] - Shopping malls are required to verify the business licenses and qualifications of operators to prevent unlicensed businesses from collecting consumer prepayments [8][9] Group 5: Future Outlook - The article suggests that the rise of online training institutions has complicated the landscape, with many businesses exploiting consumer urgency to secure upfront payments while failing to deliver promised services [10] - The interpretation aims to encourage businesses to prioritize consumer rights and improve service quality, moving away from risky prepayment models [10]