Core Viewpoint - The article highlights the ongoing issue of counterfeit products, specifically a fake eczema treatment sold on the Taobao platform, revealing systemic failures in the platform's regulatory mechanisms and the ease with which sellers can evade scrutiny [1][7]. Group 1: Personal Store Issues - Personal stores on Taobao can be easily registered using just an ID, allowing sellers to operate without proper business licenses, which complicates consumer protection efforts [3][4]. - Consumers, like Zhao Jing, face significant challenges in obtaining refunds and pursuing complaints against personal stores, as these stores often lack verifiable business credentials [3][4]. - The use of misleading store names, such as "国箹佳乐大箹房," which closely resemble legitimate pharmacy names, further confuses consumers and allows sellers to bypass platform scrutiny [4][5]. Group 2: Corporate Store Misuse - Some corporate stores exploit their legitimate status to sell counterfeit products, misleading consumers into believing they are purchasing from reputable sources [5][6]. - The "凌芳旗舰店," a corporate store on Tmall, showcases a complete business license but sells products outside its stated legal scope, including counterfeit medical items [5][6]. - The product descriptions and parameters listed in these stores often contain significant inaccuracies, misleading consumers about the nature and safety of the products [6][7]. Group 3: Regulatory Failures - The article points out a systemic failure in the platform's regulatory processes, where superficial checks on seller qualifications do not adequately assess the alignment between a seller's credentials and their actual product offerings [7][8]. - The platform's reactive approach to complaints, primarily focusing on refunds and removing individual listings, fails to address the underlying issues of counterfeit sales and allows sellers to quickly re-establish under new identities [7][8]. - Legal experts suggest that e-commerce platforms may bear joint liability for the sale of counterfeit goods if they fail to take necessary actions upon being aware of such activities [8].

Core Viewpoint - The article highlights the ongoing issue of counterfeit products, specifically a fake eczema treatment sold on the Taobao platform, illustrating the challenges consumers face in seeking redress and the systemic failures of the platform's regulatory mechanisms [1][12]. Group 1: Personal Store Challenges - Consumers can easily open personal stores on Taobao using just an ID, leading to difficulties in holding sellers accountable for counterfeit products [2][6]. - The refund process does not eliminate the presence of counterfeit goods, as sellers can quickly change their store names and continue operations [1][6]. - The lack of business licenses for personal stores complicates consumer complaints and accountability [2][6]. Group 2: Misuse of Corporate Store Credentials - Some corporate stores exploit their legitimate credentials to sell counterfeit products, misleading consumers into believing they are purchasing from reputable sources [7][9]. - A specific corporate store, "Lingfang Flagship Store," has a significant sales volume but lacks the necessary qualifications to sell many of the products listed, including the fake eczema treatment [7][9]. - Misleading product information is prevalent, with items being misclassified and associated with unrelated medical device registration numbers [9][11]. Group 3: Systemic Regulatory Failures - The platform's regulatory mechanisms are superficial, focusing on the existence of credentials rather than their relevance to the products sold [12][14]. - The response to consumer complaints is often limited to refunds and removing individual listings, failing to address the broader issue of counterfeit sales [14][15]. - The low cost of violating regulations allows sellers to easily re-establish themselves under new identities, perpetuating the cycle of counterfeit sales [14][15].

Core Viewpoint - The article highlights the ongoing issue of counterfeit products, specifically a fake eczema treatment sold on the Taobao platform, revealing systemic failures in the platform's regulatory mechanisms and the ease with which sellers can evade scrutiny [1][12]. Group 1: Personal Store Issues - Personal stores on Taobao can be easily registered using just an ID, allowing sellers to operate with minimal oversight, which complicates consumer protection efforts [2][6]. - Consumers like Zhao Jing face significant challenges in obtaining refunds and pursuing further action against sellers, as personal stores lack formal business licenses [2][6]. - The use of misleading store names, such as "国箹佳乐大箹房," which closely resembles legitimate pharmacy names, further confuses consumers and helps sellers bypass regulatory checks [4][6]. Group 2: Corporate Store Misuse - Some corporate stores exploit their legitimate status to sell counterfeit products, misleading consumers into believing they are purchasing from reputable sources [7][9]. - The "凌芳旗舰店," a corporate store, has a significant following and sales volume but only possesses minimal medical-related qualifications, which do not align with the products being sold [7][9]. - Product descriptions and parameters in these stores often contain serious inaccuracies, such as misclassifying products or using incorrect registration numbers, which should have been caught during the platform's review process [9][11]. Group 3: Systemic Regulatory Failures - The article points out a significant gap between the platform's qualification checks and the actual products being sold, leading to a lack of effective oversight [12][14]. - The platform's response to consumer complaints is often limited to issuing refunds or shutting down individual stores, failing to address the broader issue of counterfeit sales [14][15]. - Legal experts suggest that e-commerce platforms could be held liable for not taking necessary actions against sellers of counterfeit goods, emphasizing the need for consumers to retain evidence when pursuing claims [14].