儿童存折
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锐评|压岁钱“涨声不断”?该卷心意而非面值
Xin Lang Cai Jing· 2026-02-23 06:20
近日,话题"妈妈让上交2万元压岁钱,孩子不干了"冲上热搜,12岁的小王与母亲因为2万余元压岁钱的 归属问题吵得不可开交。与此同时,多家银行瞅准时机,纷纷推出儿童存折、成长金库、压岁钱理财计 划,把这笔钱盯得紧紧的。 孩子的压岁钱父母有没有权花?这个问题早有答案:无权。但一个孩子假期高达2万元的入账、让众多 银行都按捺不住的新春收入,带出一个更值得深思的问题:孩子们的压岁钱,有必要这么卷吗? 攀比压岁钱,不是这两年才有的新鲜事儿。早在上世纪八十年代末,随着生活水平稳步提升,压岁钱便 开启上涨模式。1986年春节刚过,北京一位作者在晚报刊文提到:"过去攒几张新毛票、买上一两件小 玩意儿分给孩子们,就能赚个高兴。如今不行了,毛票再新也不好出手,少说也得三元五元,甚至相互 攀比达二、三十元。"到了1988年,北京垂杨柳四小的压岁钱统计让老师们吃惊:除三个班没统计上 来,全校孩子压岁钱总数约41576元,而全校教职工的月工资总额是3677元。 压岁钱的美好寓意不该被扭曲,新时代的文明风尚更应被弘扬。让红包轻装上阵,祝福才更能回归本 意。摆脱金钱数字的裹挟,装上的才是人与人之间的质朴情感。 不卷面值卷心意,这样的红包年俗 ...
为了揽储,现在银行甚至能安排相亲
3 6 Ke· 2025-06-13 10:36
Core Viewpoint - Banks are increasingly adopting creative and unconventional methods to attract deposits, such as offering internships and promotional gifts, in response to declining deposit interest rates [1][2][8]. Group 1: Innovative Deposit Attraction Strategies - Industrial banks are launching unique initiatives like offering internships for clients who deposit significant amounts, such as 10 million yuan for new clients and 5 million yuan for existing private banking clients [1]. - Promotional activities include giving away popular collectible toys, such as Labubu blind boxes, to new customers who open savings accounts and deposit over 50,000 yuan [1][13]. - Other banks are providing various incentives, such as movie tickets for children’s savings accounts and health services for clients who meet certain deposit thresholds [3][4]. Group 2: Public Reaction and Employee Pressure - The public's response to these promotional strategies is mixed, with some finding them innovative while others are confused or critical of the need for such tactics [2][9]. - Despite the vibrant marketing campaigns, the pressure to meet deposit targets falls heavily on bank employees, who face significant stress and scrutiny during key assessment periods [9][10]. - Employees often resort to unconventional methods to meet their targets, including offering personal incentives or engaging in practices that may not comply with regulations [11][12]. Group 3: Regulatory Environment and Future Considerations - Regulatory bodies are beginning to impose restrictions on banks' promotional activities, emphasizing the need for compliance while still allowing for innovative approaches to attract deposits [13]. - The banking industry faces the challenge of balancing deposit attraction strategies with regulatory compliance and genuine customer needs, highlighting the importance of developing effective incentive mechanisms [12][13].
银行如何聚焦“一米高度”做好金融服务
Jin Rong Shi Bao· 2025-05-29 03:22
Group 1 - The core viewpoint is that children's financial education is gaining traction, with banks increasingly focusing on this segment as a new competitive arena in retail finance [1][2] - Various children's financial services have been launched, such as "Little Jing's Lucky Money," "Baby Piggy Bank," and "Wealth Little Manager," which not only provide savings channels but also serve as important vehicles for financial education [1] - Banks have taken on the role of guiding children's financial education, transforming into experimental fields for children to actively participate in financial practices [1] Group 2 - The introduction of children's savings accounts, children's bank cards, and parent-child cards has become standard among banks, but the application process is often criticized for being cumbersome [2] - Many banks require multiple documents for minors under 16 to open accounts, which adds to the burden of proof for customers [2] - The children's bank cards typically offer basic functions like deposits and withdrawals but lack features for purchasing investment products, leading to a "hot opening, cold deposit" phenomenon [2] Group 3 - Banks need to enhance the user experience for children and parents by simplifying the application and usage processes while ensuring financial security [3] - A tailored, differentiated operational strategy for different child demographics should be a focus for future development in children's financial services [3] - There is significant potential for expanding family financial services linked to children's financial services, creating a comprehensive financial ecosystem that includes parent-child accounts and family wealth management [3]