人民日报记者 刘温馨 孩子手中的玩具安全吗？不少消费者有过这样的担忧。 我国既是玩具生产大国，也是玩具消费、出口大国。据有关机构测算，2025年我国国内市场玩具零 售总额将超1000亿元。玩具产业规模不断提升、产品种类日益丰富，但同时一些不符合标准、产品质量 存在较大隐患的劣质玩具的出现，也给消费者带来了负面影响。 近期，工业和信息化部牵头对GB 6675.1至GB 6675.4《玩具安全》4项强制性国家标准进行了修订 完善，并经国家市场监督管理总局（国家标准委）批准发布，进一步规范玩具产业发展。 强制性国标在关键技术指标上有哪些新变化？ 在机械物理安全方面，增加了明火装置玩具、食品造型玩具等新产品的技术要求，优化了原标准中 悠悠球、充气玩具、吸盘弹射物等细分品类产品的特定要求，强化标准技术要求对玩具产品物理安全的 适用性。 在防火安全方面，新增了面具等头戴玩具的阻燃性能技术要求，完善了玩具化装服饰、玩具帐篷等 供儿童进入的玩具、软体填充玩具等3类产品的阻燃性能测试方法，切实保障玩具产品的防火安全。 "相当于以前及格分数线是60分，现在得90分才算合格。"工业和信息化部消费品工业司司长何亚琼 表示，依据新标准 ...

Core Viewpoint - The Ministry of Industry and Information Technology has introduced a revised mandatory national standard GB6675 for toy safety, enhancing regulations to ensure the safety of children's toys and promoting high-quality development in the toy industry [1][2]. Group 1: Chemical Safety - The new standard adds limits for ten harmful substances, including formaldehyde and boron, significantly increasing the coverage of chemical hazards in toys [1]. - The revised standard aims to address health risks associated with toys that children may put in their mouths or that could cause skin irritation [1]. Group 2: Mechanical and Physical Safety - New technical requirements have been introduced for products such as flame devices and food-shaped toys, optimizing specific requirements for categories like yo-yos and inflatable toys [2]. - The standard enhances the applicability of technical requirements for the physical safety of toys, ensuring a higher safety threshold [2]. Group 3: Fire Safety - The revised standard includes new flammability performance requirements for headwear toys and improves testing methods for various toy categories, ensuring fire safety [2]. - The standard's rigor has been compared to raising the passing score from 60 to 90, indicating a significant increase in safety expectations [2]. Group 4: Transition Period - A dual transition period has been established to mitigate the impact of the new standards on the industry, allowing 12 months for production adjustments followed by another 12 months for sales [2]. Group 5: AI Toys Development - The Ministry plans to promote high-quality development in the AI toy sector through policy support, product innovation, and regulatory development [3]. - AI toys are characterized by stronger integration with technology, redefining their roles to include educational and emotional support functions, and appealing to a broad user demographic [3]. - The Ministry will collaborate with relevant departments to create implementation plans that encourage the integration of AI technology in toy production, fostering new market demands [3].

Core Viewpoint - The inflatable toy market, as a segment of the plastic toy industry, is experiencing steady growth due to its lightweight, durable, and versatile characteristics, with the market size projected to increase from 6.704 billion yuan in 2015 to 8.481 billion yuan in 2024, reflecting a compound annual growth rate (CAGR) of 2.6% [1][16]. Industry Overview - Inflatable toys are made from materials like latex or plastic, filled with air or inert gases, and include various types such as balloons, inflatable sports toys, and furniture [3]. - The inflatable toy market in China is expected to grow steadily, driven by the increasing demand for lightweight and portable toys suitable for outdoor activities and travel [1][16]. Market Size and Growth - The inflatable toy market in China reached a size of 6.704 billion yuan in 2015 and is projected to grow to 8.481 billion yuan by 2024, with a CAGR of 2.6% [1][16]. - The overall plastic toy market in China is also expanding, with the market size expected to reach 84.808 billion yuan in 2024, showing a year-on-year increase of 4.03% [14]. Competitive Landscape - The inflatable toy industry is characterized by intense competition, with major players like Gaole Co., Aofei Entertainment, and Hai Xin Group leveraging brand strength, supply chain integration, and diverse sales channels to maintain market share [18][19]. - Companies are facing challenges such as product homogenization and shrinking profit margins, prompting a need for differentiation and innovation [18]. Policy and Regulation - Recent government policies aim to enhance regulation and provide guidance for the toy industry, including measures to address marketing practices harmful to minors and ensure product quality [5][7]. - The 2023-2025 action plan emphasizes the need for improved mental health protections for children, impacting the marketing and safety standards for toys [5]. Industry Trends - There is a growing emphasis on environmental sustainability and safety in the inflatable toy industry, with a shift towards recyclable or biodegradable materials [23]. - The industry is witnessing increased concentration, with leading companies expanding through IP integration and technology, while smaller firms either specialize or face consolidation [24]. - Sales channels are diversifying, with a significant rise in e-commerce and cross-border sales, enhancing market reach and brand visibility [26].