Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company reported a revenue of approximately 9.843 billion yuan for the first half of 2025, representing a year-on-year increase of 11.7%. The adjusted net profit was approximately 122 million yuan, up 33.2% year-on-year, while the net profit attributable to the parent company surged by 258% to approximately 78 million yuan [1][4] Revenue Structure - The self-operated business revenue reached 9.389 billion yuan in 25H1, growing by 12.53% year-on-year, with the flagship business transaction scale at 1.08 billion yuan, a significant increase of 115.6% year-on-year. The proprietary brand transaction scale within the flagship business soared by 473.4% to 852 million yuan [4] - Platform business revenue was 436 million yuan, down 0.95% year-on-year, primarily due to the sluggish retail drug market affecting third-party sellers [4] - Other income decreased by 40.56% year-on-year to 17 million yuan, mainly due to adjustments in the operational/service model of Guangpu Cloud Inspection [4] Profitability - The adjusted net profit margin improved by approximately 0.2 percentage points to 1.2% in 25H1, while the overall net profit margin increased by about 0.6 percentage points to 0.75% [4] - The gross profit margin rose by approximately 1.22 percentage points to 11.22%, driven by the rapid growth of high-margin businesses [4] User Engagement - The average monthly active buyers on the platform reached 453,000, a year-on-year increase of 6.5%, with the average monthly paying buyers at 426,000, up 7.6%. The payment rate stood at 94%, with each paying buyer placing an average of 29.2 orders per month [4] Future Outlook - The company expects revenues for 2025, 2026, and 2027 to be approximately 20.8 billion yuan, 23.5 billion yuan, and 26.7 billion yuan, respectively, with year-on-year growth rates of 16%, 13%, and 14% [5] - The net profit attributable to the parent company is projected to be 148 million yuan, 320 million yuan, and 549 million yuan for the same years, reflecting year-on-year growth rates of 394%, 116%, and 72% [5] Financial Metrics - The company’s gross margin is expected to improve from 10.89% in 2025E to 11.82% in 2027E, while the return on equity (ROE) is projected to rise from 6.14% to 16.73% over the same period [6][8] - The price-to-earnings (P/E) ratio is forecasted to decrease from 44 times in 2025 to 12 times in 2027 [5][6]