Group 1 - The State Council of China announced the holiday schedule for 2026, with the Spring Festival holiday lasting 9 days from February 15 to February 23, leading to a significant increase in travel interest, with flight search volume tripling [1] - Flight bookings for the Spring Festival period saw a year-on-year increase of 235%, indicating a strong market demand for travel during this holiday season [1] Group 2 - Ctrip's "Free City Half-Day Tour" project has successfully received over 10,000 tourists from more than 100 countries since its launch in major cities like Shanghai and Beijing, reflecting the ongoing recovery and growth in inbound tourism [2] - In the third quarter of 2025, Marriott International reported a 0.5% year-on-year increase in global RevPAR, with international markets showing a growth of 2.6%, indicating a positive trend in the hospitality industry [2]

Core Viewpoint - The eighth China International Import Expo opened in Shanghai on November 5, with Ctrip Group participating as the "official travel service partner" [1] Group 1: Industry Insights - The inbound tourism market is expected to remain strong in 2025, with Ctrip's platform showing over 100% growth in flight segments and hotel night stays for foreign tourists compared to last year [1] - Ticket sales have seen a remarkable increase of over 300% [1] Group 2: Company Initiatives - Ctrip has launched a "free half-day city tour" program for overseas tourists in Shanghai, Beijing, and Hong Kong, which has already served over 10,000 tourists from more than 100 countries [1]

Core Insights - The 8th China International Import Expo opened in Shanghai, with Ctrip Group participating as the "official travel service partner" to provide comprehensive services for overseas visitors [1][3] - Ctrip reported significant growth in inbound tourism, with ticket bookings and hotel nights for foreign tourists increasing over 100% compared to last year, and ticket sales rising over 300% [3] Group 1 - Ctrip has established a one-stop inbound tourism consultation center, offering over 10 comprehensive services for overseas visitors, emphasizing the concept of "first stop in China" [3] - The "free half-day city tour" initiative has been launched in Shanghai, Beijing, and Hong Kong, attracting over 10,000 tourists from more than 100 countries [3] - Ctrip introduced the "TASTE OF CHINA" immersive restaurant, combining digital art with culinary experiences to enhance visitors' understanding of Chinese culture [3] Group 2 - The Ctrip Global Partner Conference held in Chengdu gathered over 3,000 tourism industry elites from 74 countries and regions, setting a new record for participation [3] - Ctrip plans to continue increasing innovation investments, focusing on technology empowerment, product innovation, and global collaboration to enhance inbound tourism service experiences [3]

Group 1 - The core theme of the news is the deep collaboration between Ctrip Group and the China International Import Expo, showcasing its innovative inbound tourism services and commitment to enhancing the travel experience for international visitors [1][5] - Ctrip Group is recognized as the "official travel service partner" for the expo, providing comprehensive services including flight bookings, hotel accommodations, and local experiences, highlighting its strength as a leading global travel service provider [1][3] - Inbound tourism continues to thrive, with Ctrip reporting over 100% growth in flight segments and hotel nights for foreign visitors compared to the previous year, and a remarkable 300% increase in ticket sales [1][3] Group 2 - The establishment of China's first one-stop inbound tourism consultation center aims to provide extensive services for overseas tourists, promoting a cross-industry collaboration model [3] - The "Go China" annual marketing campaign achieved over 500 million global exposures, while the new "FLiP !T Trips" initiative invites over a thousand international influencers to experience various local cultures [3] - Ctrip's "free city half-day tour" program has successfully hosted over 10,000 tourists from more than 100 countries, enhancing long-term travel interest [3][5] Group 3 - Ctrip Group's exhibition at the expo also emphasizes its multi-dimensional practices in ESG and corporate sustainability, focusing on carbon reduction in tourism, family-friendly travel services, and community inclusivity [5] - The company plans to continue investing in innovation, leveraging technology and global partnerships to enhance inbound tourism services and promote a more open and friendly image of China [5]