Group 1 - The core theme of the news is the deep collaboration between Ctrip Group and the China International Import Expo, showcasing its innovative inbound tourism services and commitment to enhancing the travel experience for international visitors [1][5] - Ctrip Group is recognized as the "official travel service partner" for the expo, providing comprehensive services including flight bookings, hotel accommodations, and local experiences, highlighting its strength as a leading global travel service provider [1][3] - Inbound tourism continues to thrive, with Ctrip reporting over 100% growth in flight segments and hotel nights for foreign visitors compared to the previous year, and a remarkable 300% increase in ticket sales [1][3] Group 2 - The establishment of China's first one-stop inbound tourism consultation center aims to provide extensive services for overseas tourists, promoting a cross-industry collaboration model [3] - The "Go China" annual marketing campaign achieved over 500 million global exposures, while the new "FLiP !T Trips" initiative invites over a thousand international influencers to experience various local cultures [3] - Ctrip's "free city half-day tour" program has successfully hosted over 10,000 tourists from more than 100 countries, enhancing long-term travel interest [3][5] Group 3 - Ctrip Group's exhibition at the expo also emphasizes its multi-dimensional practices in ESG and corporate sustainability, focusing on carbon reduction in tourism, family-friendly travel services, and community inclusivity [5] - The company plans to continue investing in innovation, leveraging technology and global partnerships to enhance inbound tourism services and promote a more open and friendly image of China [5]

Group 1 - Ctrip held a release event for the "Ctrip Reputation List 2025 Inbound Tourism Trend Guide" in Incheon, South Korea, aimed at providing inspiration for inbound tourism from China to global travelers [1] - In the first half of 2025, the number of Korean tourists booking trips to China through Ctrip increased by 125% compared to the same period in 2024, with Korean users showing the highest overseas travel demand among Asian countries, accounting for 71% [3] - Major cities attracting Korean inbound tourists include Shanghai, Beijing, Qingdao, Guangzhou, and Chengdu, while natural attractions like Zhangjiajie, Huangshan, and Jiuzhaigou saw a 110% increase in search volume [3] Group 2 - Ctrip's Korean General Manager emphasized that Korean tourists are seeking more than just sightseeing; they desire a combination of urban leisure, cultural experiences, and natural healing, which the Ctrip Reputation List addresses [3] - The partnership between Ctrip and Paradise City is based on a shared pursuit of high-quality travel experiences, with Paradise City offering luxury accommodations and diverse cultural experiences [3] - Paradise City is preparing to welcome Chinese tourists by enhancing Chinese language services, payment methods, and food experiences tailored to Chinese preferences, alongside targeted social media marketing [4]

Core Insights - Ctrip released the "2025 Inbound and Outbound Tourism Trend Guide" in Incheon, South Korea, indicating a 125% year-on-year increase in the number of Korean tourists booking trips to China in the first half of 2025 [1] Group 1: Tourism Trends - The top five destinations for Korean tourists in China are Shanghai, Beijing, Qingdao, Guangzhou, and Chengdu [1] - Ctrip's recommendation list for Korean tourists includes various themes based on order volume and user feedback, such as "Must-Visit Night Tours," "Family-Friendly Hotels," and a new "Hometown Flavor Restaurants" list [1] Group 2: Night Tour Recommendations - The night scenery list features 30 attractions, including the Bund in Shanghai and Hongya Cave in Chongqing, with multi-language reservation and sharing capabilities [1] Group 3: Verification System - The recommendation list employs a three-tier verification system involving feedback from Ctrip's black diamond users, initial review by the business team, and secondary validation by industry experts [1] - The platform claims that the list can generate an additional 10% in order revenue for merchants, with plans to invite global verification experts to provide over a thousand on-site tips across 31 provinces in China over the next year [1]

Core Viewpoint - Chengdu has been recognized as a unique city with rich cultural heritage and natural beauty, making it an attractive destination for tourism and cultural experiences [1][10]. Group 1: Recognition and Rankings - Chengdu has been included in multiple categories of the 2025 Ctrip Reputation List, such as "2025 Global 100 Classic Destinations," "2025 Global 50 Family Destinations," and "2025 Global 50 Art Treasures" [1][2]. - The Ctrip Reputation List evaluates destinations based on popularity, user engagement, and search volume, selecting the top destinations from a pool of 1,525 hotels, 806 attractions, and 801 restaurants [4]. Group 2: Cultural and Natural Attractions - Chengdu boasts a rich cultural charm, with a history spanning over 3,000 years, and is recognized as one of the first national historical and cultural cities in China [10]. - The city is a cultural center in Southwest China, where diverse cultures such as Bashu culture, panda culture, and culinary culture converge, attracting tourists interested in cultural experiences [10]. - Chengdu offers a variety of renowned cultural and natural attractions, including the Du Fu Thatched Cottage and Mount Emei, providing options for both cultural and nature enthusiasts [10]. Group 3: Culinary Experience - Chengdu's diverse culinary offerings, particularly Sichuan cuisine, cater to various tastes, and visitors can engage in cooking classes and food museum tours to deepen their understanding of the local food culture [12]. Group 4: Tourism Infrastructure - Chengdu's tourism infrastructure is a significant advantage, featuring two major international airports, with passenger throughput exceeding 21 million in the first quarter of this year [12]. - The recent introduction of new direct international flight routes enhances Chengdu's connectivity and positions it as an emerging aviation hub [12]. Group 5: Future Development Strategies - To further enhance its tourism appeal, Chengdu should focus on continuous innovation in tourism products and services, such as immersive cultural experiences and themed parks [13][16]. - The city should also improve service quality through training for tourism professionals and develop targeted marketing strategies to attract new markets, including second and third-tier cities and international visitors [16][19].

跨境游亦增长显著。第四季度，携程出境酒店、机票预订较2019年同期增长超20%；携程国际OTA 平台酒店、机票预订同比增长超过70%。四季度及全年，携程入境游预订量均同比增长超100%， 其中，来自免签国家的全年预订量同比增长超150%。 "随着消费者对探索世界和文化体验的日益渴望，2024年旅游市场展现了显著的韧性。"携程集团联 合创始人、董事局主席梁建章表示，"我们致力于投资人工智能并促进入境游发展，以创新助力整体 旅游体验提升。" 以创新助力整体旅游体验提升。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，携程集团（纳斯达克：TCOM；香港联交所：9961）于2月25日公布了其2024 年第四季度及全年未经审计的财务业绩。 第四季度，携程集团净营业收入为127亿元，全年净营业收入为533亿。第四季度净利润为22亿，全 年净利润为172亿。 其中，住宿预订、交通票务、旅游度假、商旅管理等四大业务，四季度营收分别为52亿、48亿、 8.7亿、7.02亿，全年营收分别为216亿、203亿、43亿、25亿。 持续服务入境游和银发人群 为旅游市场带来增 ...