Core Insights - The company is launching the 12th season of the "National Kuka Day" event, emphasizing attractive products, services, and prices to reward consumers [2] - The event continues the tradition of deepening the understanding of home and enhancing the connection between Kuka Home and consumers [2] Group 1: Event Highlights - The "National Kuka Day" features a variety of quality products across different home spaces, focusing on technological innovation to enhance comfort [4] - The event includes a "Heartfelt Price Guarantee," allowing consumers to claim a price difference if the same product is sold at a lower price in the same store during the guarantee period [5] - Kuka Home has introduced electronic contracts to ensure transparency and security in transactions, reducing the risk of disputes and counterfeit products [5] Group 2: Delivery and Service Innovations - The company is redefining home delivery experiences through smart manufacturing and optimized supply chain management, ensuring faster and more accurate product delivery [7] - Kuka Home has achieved rapid delivery for certain products, with orders processed efficiently and shipped as quickly as the next day [7] - The company aims to provide a seamless experience from selection to installation, allowing consumers to focus on their needs without worrying about logistics [7] Group 3: Consumer Engagement - The event is designed to empower consumers' pursuit of quality living with significant discounts and enhanced service offerings [9]

Group 1: Shareholder and Stock Performance - The total number of shareholders as of March 31, 2025, is 9,882 [3] - The stock price fluctuations are influenced by market conditions, macroeconomic factors, and investor sentiment, with no undisclosed negative information affecting the company [2][5] - The major shareholder's share transfer is ongoing and has not yet been completed [1] Group 2: Financial Performance - In 2024, the company achieved a revenue of 885.88 million CNY, with a net profit attributable to shareholders of -374.76 million CNY, indicating a decline due to industry conditions and market competition [4] - The overall furniture manufacturing industry in China reported a revenue of 677.15 billion CNY in 2024, with a year-on-year growth of 0.4% and a profit total of 37.24 billion CNY, down 0.1% from the previous year [5] Group 3: Strategic Initiatives - The company plans to enhance its brand positioning in the mid-to-high-end market, improve product quality, and optimize customer revenue structure by focusing on quality real estate developers [4][6] - The introduction of advanced production lines and lean manufacturing principles aims to improve production efficiency and product quality [5] - The company is expanding its sales channels through a combination of direct sales and partnerships with real estate clients, aiming for a comprehensive marketing service network [6] Group 4: Market Outlook - The ongoing urbanization and renovation demands are expected to provide structural growth opportunities for the industry [5] - The custom furniture market is in a growth phase with significant potential for increased market concentration due to evolving consumer preferences and diversified channels [5]

Investment Rating - The report does not explicitly state an investment rating for the home decoration and building materials industry or the specific company involved. Core Insights - The joint venture established by the company aims to create a smart home IoT open platform, integrating resources from all parties involved to enhance consumer experience and product offerings [9][10]. - The company anticipates a revenue growth target of 10%-16% for 2025, based on the employee stock ownership plan performance assessment [11]. - The company is focusing on optimizing its store network, with a trend of increasing store numbers after closing underperforming locations [15]. Summary by Sections Joint Venture Overview - The company signed an investment cooperation agreement to establish a joint venture with Bee Assistant and Good Wife, with a registered capital of 50 million yuan, where the company holds a 50% stake [9]. - The joint venture will leverage the company's full-house customization products and digital resources to develop smart home products [9]. Investor Q&A - The joint venture's business model focuses on developing smart home products and creating an open platform for digital goods, providing diverse options for consumers [10]. - Initial sales strategies will include both online and offline channels, targeting both C-end consumers and B-end enterprise clients [11]. - The joint venture will utilize existing channels from the company and Good Wife for rapid market penetration [11]. Market Trends and Goals - The company expects a gradual recovery in order trends influenced by national subsidy policies and seasonal factors [11]. - The company plans to maintain steady growth in bulk channels, which are seen as a major contributor to revenue [15]. - The shift in channel structure is expected to impact the overall gross margin, but individual channel margins are projected to remain stable [15]. Store Network and Sales Strategy - The company is optimizing its store network by closing underperforming locations while opening new, strategically located stores [15]. - The sales expense ratio may not decrease significantly due to the costs associated with opening new stores [15].