Financial Performance - In H1 2025, the company achieved revenue of CNY 3.634 billion, a decrease of 7.01% year-on-year; net profit attributable to shareholders was CNY 268 million, an increase of 9.71% [1] - Excluding Qingdao Yufeng Hantang, the main business achieved revenue of CNY 3.581 billion, a decrease of 5.11%, and net profit of CNY 343 million, an increase of 10.28% [2] - In Q2 2025, revenue was CNY 2.363 billion, a decrease of 2.55%, with net profit of CNY 167 million, an increase of 7.15% [2] Business Segment Performance - The decorative materials segment generated revenue of CNY 2.985 billion, a decrease of 9.05%; board business revenue was CNY 1.793 billion, down 16.45% [3] - Custom home business revenue was CNY 621 million, an increase of 4.46%, with whole-house customization contributing CNY 309 million, up 3% [3] Sales Channel Insights - Distribution channel accounted for 38.5% of sales, with furniture factory channels at 49.6% and home decoration companies at 8.1% [4] - The company opened 334 new stores and completed 847 channel recruitments in rural markets [4] Gross Margin and Cost Control - The gross margin for decorative materials improved due to cost control measures and increased sales of high-margin auxiliary materials [6] - The company implemented centralized procurement and eliminated inefficient suppliers to enhance cost management [7] Custom Home Business and Policy Impact - The custom home business saw a 46.5% increase in sales through home decoration company channels [8] - National subsidy policies are being leveraged to enhance product pricing advantages and boost brand sales [8] Product Trends - The usage of particle board is on the rise, while the use of ecological board is declining [9][10] International Business Developments - The company is focusing on expanding its export business, primarily in boards and flooring, with management actively participating in international exhibitions [11]