Core Viewpoint - The strategic partnership between Haoleke's subsidiary HeMi Technology and Jixiang Technology aims to innovate IoT communication technology in the smart home sector, focusing on the development of TPUNB technology to promote domestic IoT solutions [1][4]. Group 1: Company Collaboration - HeMi Technology was established in March this year by Haoleke, Haotaitai, and Fengzhushou, focusing on innovative technology in the smart home field [3]. - The collaboration will integrate Jixiang Technology's communication technology with HeMi Technology's smart home resources to develop TPUNB technology [4]. - The partnership is expected to leverage both companies' strengths, with HeMi Technology providing a smart home product matrix and Jixiang Technology offering advanced IoT communication capabilities [4]. Group 2: Technology Development - TPUNB technology represents a comprehensive IoT narrowband communication system designed from the physical layer to the platform layer, featuring low power consumption and high security [4]. - Jixiang Technology utilizes a proprietary low-power wide-area IoT technology for ultra-long-distance wireless transmission, breaking foreign technology monopolies and achieving independent innovation in China [3][4]. - The collaboration aims to create a secure IoT private network that supports numerous sensing terminals with ultra-low power connections, enhancing the smart home experience [4]. Group 3: Market Impact - The strategic cooperation is anticipated to drive innovation and application of smart home IoT technology, meeting the diverse needs of consumers [4]. - The partnership seeks to create a new ecosystem of interconnected devices, enhancing the overall market landscape for smart home solutions [4].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [5]. Core Insights - The company is collaborating with Hao Laike and Feng Assistant to establish a joint venture, Guangzhou Hami Technology Co., Ltd., with a registered capital of 50 million yuan, aiming to enhance the digital living experience [1][2]. - The joint venture will leverage the strengths of each partner to develop a "smart integration gateway" product for home automation, creating an open platform for smart home IoT and enhancing the overall consumer experience [2]. - Government policies are expected to support the home appliance market, with a projected increase in consumer demand, positively impacting the company's order performance [3]. Financial Performance and Forecast - The company’s revenue for 2022 was 1,382.02 million yuan, with a projected revenue of 1,688.33 million yuan for 2023, reflecting a growth rate of 22.16% [4]. - The adjusted net profit forecasts for 2024, 2025, and 2026 are 273.78 million yuan, 304.36 million yuan, and 344.87 million yuan respectively, with corresponding P/E ratios of 21X, 19X, and 17X [4]. - The company’s EBITDA is expected to grow from 367.29 million yuan in 2024 to 439.40 million yuan in 2026, indicating a positive trend in operational efficiency [4]. Market Position and Strategy - The joint venture is expected to enhance the company's market channels and product coverage, thereby improving its competitive edge and long-term profitability [2]. - The company aims to create a high-value smart home product ecosystem by integrating digital goods from Feng Assistant, which will contribute to a more convenient and secure digital lifestyle for consumers [2].

Investment Rating - The report does not explicitly state an investment rating for the home decoration and building materials industry or the specific company involved. Core Insights - The joint venture established by the company aims to create a smart home IoT open platform, integrating resources from all parties involved to enhance consumer experience and product offerings [9][10]. - The company anticipates a revenue growth target of 10%-16% for 2025, based on the employee stock ownership plan performance assessment [11]. - The company is focusing on optimizing its store network, with a trend of increasing store numbers after closing underperforming locations [15]. Summary by Sections Joint Venture Overview - The company signed an investment cooperation agreement to establish a joint venture with Bee Assistant and Good Wife, with a registered capital of 50 million yuan, where the company holds a 50% stake [9]. - The joint venture will leverage the company's full-house customization products and digital resources to develop smart home products [9]. Investor Q&A - The joint venture's business model focuses on developing smart home products and creating an open platform for digital goods, providing diverse options for consumers [10]. - Initial sales strategies will include both online and offline channels, targeting both C-end consumers and B-end enterprise clients [11]. - The joint venture will utilize existing channels from the company and Good Wife for rapid market penetration [11]. Market Trends and Goals - The company expects a gradual recovery in order trends influenced by national subsidy policies and seasonal factors [11]. - The company plans to maintain steady growth in bulk channels, which are seen as a major contributor to revenue [15]. - The shift in channel structure is expected to impact the overall gross margin, but individual channel margins are projected to remain stable [15]. Store Network and Sales Strategy - The company is optimizing its store network by closing underperforming locations while opening new, strategically located stores [15]. - The sales expense ratio may not decrease significantly due to the costs associated with opening new stores [15].

Investment Rating - The industry investment rating is "Positive" and maintained [8] Core Insights - Haolaike, Haotaitai, and Fengzhushou signed an investment cooperation agreement on March 10, 2025, to establish a joint venture with a registered capital of 50 million yuan, where Haolaike, Haotaitai, and Fengzhushou will contribute 25 million yuan, 12.5 million yuan, and 12.5 million yuan respectively, holding 50%, 25%, and 25% of the shares [2][6] - The joint venture aims to develop a smart home IoT open platform, leveraging Haolaike's full-house customization products, Fengzhushou's digital goods resources and IoT technology, and Haotaitai's smart home hardware product matrix and supply chain integration capabilities [12] - The joint venture will focus on creating a "smart integration gateway" product for home automation and control, enhancing the smart home product ecosystem through the resale of digital goods provided by Fengzhushou [12] Summary by Sections Company Overview - Haolaike specializes in full-house customization, integrating design, research, production, and sales, with a nationwide sales network and leading marketing and service scale in the industry [12] - Fengzhushou is a well-known provider of digital virtual goods services, focusing on mobile internet scenarios and expanding into IoT application solutions and cloud services [12] - Haotaitai has over 20 years of experience in the smart drying industry, leading with a market share of 40%, and aims to expand its product offerings into a full smart home ecosystem [12] Market Potential - The penetration rate of smart drying products in China is currently around 17%, indicating significant growth potential [12] - The expected national subsidies for smart homes in 2025 are anticipated to drive replacement demand in the market [12]