当前，电商与内容营销正重塑消费生态，过去以线下经销为主的照明灯饰行业也正在进行新的探索。活 动现场组织了欧普照明、木林森等行业龙头骨干企业设置20个精品展台并开展线上直播，发动80家优质 企业同步开展店铺直播。 "我们这次一共带来17款产品进行线上销售。"沈玉辉介绍，雷士照明已经深耕电商10年，2025 年"6·18"直播带货销售额同比增长27%，成为照明灯饰行业最受年轻人偏爱的第一名。此外，活动现场 集中展示了护眼健康照明、全屋智能照明、商业照明、文旅景观亮化等多场景产品，覆盖家庭消费、城 市更新和夜间经济等新需求。 "叠加官方补贴、平台补贴及企业折扣，我们此次带来的产品优惠能够做到正价的四折左右。"1月26 日，"广货行天下"春季行动灯饰专场促销活动在"中国灯饰之都"中山古镇镇举行。当天古镇镇有超百家 企业同步开展直播，并在全国联动七大灯具直销基地同步促销，形成"南北呼应、全国联动"的消费热 潮。 雷士照明直播运营负责人沈玉辉表示，"广货行天下"联动电商平台带动的流量扶持，使企业的日均曝光 度提升了70%—80%，单场交易额提升约120%。 直播间里，萌动着产业集群的新变革、新机遇。作为全球最大的照明产品 ...

Group 1 - The "Guanghuo Hang Tianxia" spring promotional event for lighting products aims to enhance the exposure and market influence of high-quality lighting products from Guangdong, driving new sales breakthroughs across the province [1] - The event is held at the Xingguang Alliance Global Brand Lighting Center in Zhongshan, which is recognized as the largest lighting industry base and trade center in China, featuring over 600 flagship stores of leading brands [3] - The promotional activities include both on-site and online live broadcasts, with major companies like Opple Lighting and Mulinsen setting up 20 premium exhibition booths and 80 other quality enterprises conducting store live streams, offering discounts of up to 50% [5] Group 2 - Guangdong produces 2 out of every 3 lighting products in China, making it the largest production, export, and consumption base for lighting products globally [7] - The province has developed a unique competitive advantage through a "1+1+N" clustered chain development model, which includes one innovation and brand marketing cluster, one manufacturing integration center, and multiple collaborative industrial clusters [7] - The Greater Bay Area is forming a world-class lighting industry belt, with Shenzhen focusing on high-end segments like LED chips and smart controls, while Zhongshan is the largest production base for lighting fixtures [7]