Core Viewpoint - The 2025 China (Guangzhou) Cross-Border E-Commerce Fair, themed "New Foreign Trade Momentum · New Digital Future," showcases over 1,000 quality supply chain enterprises and 42 cross-border e-commerce platforms, highlighting the strength of the manufacturing sector in Zhongshan [1][3]. Group 1: Event Overview - The exhibition covers an area of over 40,000 square meters, featuring a diverse range of products from various industries including lighting, home appliances, toys, electronics, locks, and bags [1]. - Zhongshan's participation includes over 30 local manufacturing and trading enterprises, collectively branded as "Zhongshan Manufacturing" to promote their products internationally [1][3]. Group 2: Industry Highlights - The Guzhen Lighting Industry Belt, part of the exhibition, is recognized as a pilot industry belt for the "Cross-Border E-Commerce + Industry Belt" initiative in Guangdong Province [3]. - A special exhibition area of 198 square meters was created to showcase the latest innovations in smart lighting, emphasizing Zhongshan's industrial advantages [3][6]. Group 3: Business Impact - The participation in the fair has been reported to be ten times more effective for companies when exhibiting as a group compared to individual participation [6]. - The general manager of a local supply chain company noted that the future scale of participation could potentially double or even quintuple if the group exhibition model is maintained and more resources are mobilized [6]. Group 4: Future Directions - The Zhongshan Business Bureau plans to continue implementing the Guangdong Province's "Cross-Border E-Commerce + Industry Belt" pilot program, aiming to deepen the integration of industry belts with cross-border e-commerce [7]. - The focus will be on upgrading from "product export" to "brand export," fostering new foreign trade momentum through policy guidance and precise services [7].

中山，坐落于珠江入海口的西岸，与被誉为"跨境电商第一城"的深圳隔海相望。 "去年至今，中山灯饰照明产业带的外贸工厂，基本都亲自下场参与跨境电商市场竞争了。" 中山市皇创智能家居科技有限公司（简称"皇创智能"）的老 板李总如是说。 她预测，接下来数年，随着市场竞争加剧以及美国加征关税带来成本的大幅上涨，行业必然迎来大洗牌。 坐拥"中国灯饰之都"古镇镇，中山市照明灯饰常年在全球市场份额的占比达70%，是行业翘楚。如今，这股跨境电商的浪潮正席卷中山，不仅外贸企业争 相涌入，更有内贸企业乘风转型。 但中山本土培育的跨境电商明星企业如ICECO、TAILI、SIRUI等，却鲜有照明灯饰企业的身影。 细察中山照明灯饰产业格局，头部企业仍以传统内贸、外贸为主战场。如中山灯厂跨境现货联盟创始人刘刚所言，目前有数千家中山灯饰照明企业通过跨 境电商平台开展业务，企业大多以供货形式参与跨境电商，工贸一体或贸易型的优秀卖家极少。 据第三方机构监测，中山市跨境电商企业店铺数量超1.3万家，企业注册欧标、美标数量超6000个。海关统计，2024年，中山市出口灯具、照明装置及其 零件175.3亿元。 下半场：工厂之间竞争 在中山，李总与风 ...