Core Viewpoint - The 2025 China (Guangzhou) Cross-Border E-Commerce Fair, themed "New Foreign Trade Momentum · New Digital Future," showcases over 1,000 quality supply chain enterprises and 42 cross-border e-commerce platforms, highlighting the strength of the manufacturing sector in Zhongshan [1][3]. Group 1: Event Overview - The exhibition covers an area of over 40,000 square meters, featuring a diverse range of products from various industries including lighting, home appliances, toys, electronics, locks, and bags [1]. - Zhongshan's participation includes over 30 local manufacturing and trading enterprises, collectively branded as "Zhongshan Manufacturing" to promote their products internationally [1][3]. Group 2: Industry Highlights - The Guzhen Lighting Industry Belt, part of the exhibition, is recognized as a pilot industry belt for the "Cross-Border E-Commerce + Industry Belt" initiative in Guangdong Province [3]. - A special exhibition area of 198 square meters was created to showcase the latest innovations in smart lighting, emphasizing Zhongshan's industrial advantages [3][6]. Group 3: Business Impact - The participation in the fair has been reported to be ten times more effective for companies when exhibiting as a group compared to individual participation [6]. - The general manager of a local supply chain company noted that the future scale of participation could potentially double or even quintuple if the group exhibition model is maintained and more resources are mobilized [6]. Group 4: Future Directions - The Zhongshan Business Bureau plans to continue implementing the Guangdong Province's "Cross-Border E-Commerce + Industry Belt" pilot program, aiming to deepen the integration of industry belts with cross-border e-commerce [7]. - The focus will be on upgrading from "product export" to "brand export," fostering new foreign trade momentum through policy guidance and precise services [7].

Core Viewpoint - The 2025 Zhongshan Guzhen Cultural Tourism Light and Outdoor Engineering Lighting Exhibition will take place from May 26 to May 28, 2025, marking the first summer exhibition added to the existing spring and autumn lighting fairs [1][3]. Group 1: Exhibition Details - The exhibition will be held at the Guzhen Conference and Exhibition Center, featuring two main halls: Hall A for outdoor lighting and cross-border e-commerce resource matching, and Hall B for smart photovoltaic, urban lighting, cultural tourism light and shadow, and outdoor accessories [3]. - Nearly 300 exhibitors are expected, with over 15,000 pre-registered attendees, primarily from Zhongshan, Jiangmen, Shenzhen, Guangzhou, and Foshan [3]. Group 2: Focus Areas and Innovations - The exhibition will focus on outdoor lighting and cultural tourism lighting projects, showcasing cutting-edge technologies such as ultra-high-definition displays, holographic projections, AI dynamic tracking, and spatial sound fields [3]. - Innovative outdoor products will include low-carbon lighting, off-grid lighting, and solar lighting, which can integrate IoT and big data technologies for dynamic energy consumption analysis and precise control [3]. Group 3: Concurrent Events - Several themed business exchange meetings will be held, including an "AI + Cultural Tourism Outdoor Lighting Industry Innovation Exchange Meeting" and a "High-Quality Development Exchange Meeting for Urban Lighting" [4]. - A "Zhongshan Summer Coffee Carnival" will also take place during the exhibition, featuring renowned coffee brands and competitions, exploring the intersection of coffee culture and outdoor living [4].

Core Insights - The cross-border e-commerce market is rapidly expanding in Zhongshan, particularly in the lighting industry, with local manufacturers increasingly participating in this competitive landscape [1][2][18] - The industry is facing significant challenges due to rising costs from U.S. tariffs and intense price competition among factories [3][12] Industry Overview - Zhongshan's lighting industry holds a 70% share of the global market, with over 13,000 cross-border e-commerce stores and more than 6,000 registered companies meeting European and American standards [1][18] - The number of factories entering the cross-border e-commerce sector is expected to increase, with many investing heavily in platforms like Amazon [2][10] Competitive Landscape - The competition has shifted from trade merchants to factories, leading to aggressive pricing strategies that are impacting profitability [2][3] - Many Zhongshan manufacturers are primarily engaged in white-label sales, lacking brand recognition and pricing power [15][16] Product Trends - Popular product categories include fan lights, wall lights, and decorative lights, with a notable trend towards smaller, gift-type lighting products that are well-suited for online sales [6][9][14] - Companies are innovating by introducing new products regularly to avoid being outpaced by low-cost competitors [14] Market Challenges - The industry faces challenges such as severe price competition, high logistics costs, and a lack of skilled talent in cross-border e-commerce operations [12][14] - Zhongshan manufacturers are often at a disadvantage compared to competitors in Shenzhen, who have better access to market information and trends [17] Future Outlook - The local government aims to cultivate 30 cross-border e-commerce companies with transaction scales exceeding 20 million yuan by the end of 2027, indicating a strong growth potential for the industry [18]