Core Viewpoint - Chery Group is launching a promotional campaign for the Dragon Boat Festival, offering significant discounts across its brands, including Chery, Exeed, Jietu, and iCAR, with total subsidies reaching up to 10 billion yuan [1][15] Group 1: Promotional Campaign Details - The promotional event runs from now until June 2, featuring discounts of up to 45,000 yuan on Jietu vehicles [1][15] - The Jietu Mountain and Sea series, designed for family and off-road travel, is highlighted with various models participating in the promotion [3][8] Group 2: Specific Model Discounts - Jietu Mountain and Sea L6, L7, and L9 models are included in the promotion, offering cash discounts and trade-in subsidies [8] - Mountain and Sea L6: Cash discount of 5,000 yuan, trade-in subsidy up to 12,000 yuan, total discount of 37,000 yuan [8] - Mountain and Sea L7: Cash discount of 10,000 yuan, trade-in subsidy up to 15,000 yuan, total discount of 45,000 yuan [8] - Mountain and Sea L9: Cash discount of 8,000 yuan, trade-in subsidy up to 10,000 yuan, total discount of 38,000 yuan [8] Group 3: New Energy and Fuel Models - The 2025 Mountain and Sea T1 features a hybrid architecture with a maximum power of 435 kW and a pure electric range of 226 km, with a total discount of 30,000 yuan during the event [4][6] - The Jietu Traveler, a fuel model, is also part of the promotion, with a starting price of 56,900 yuan and various subsidies available [10][14] Group 4: User-Centric Approach - Jietu emphasizes a user-centered approach, offering a comprehensive travel experience with over 1,200 ecological products and partnerships, aiming to enhance customer satisfaction [14]

Group 1 - The core focus of Chery's IPO is to raise funds for expanding its product lineup, enhancing core technology capabilities, and executing global strategies [1][3] - Chery submitted its IPO application to the Hong Kong Stock Exchange on February 28, 2023, and is currently in the silent period of the listing process [1][3] - The company aims to utilize the raised funds for research and development of various passenger vehicle models and to improve production facilities [1][3] Group 2 - Chery exported approximately 255,000 vehicles in the first quarter of this year, with total overseas sales reaching 1.1446 million units last year [3] - The Shanghai Auto Show 2025 highlighted Chery's internationalization efforts, with the company inviting a record 5,000 overseas guests and partners [3][4] - Chery showcased multiple brands and new models at the Shanghai Auto Show, including the all-new QQ and the瑞虎9L concept car, indicating a shift towards becoming a global technology mobility enterprise [4]

Core Insights - The 2025 Shanghai Auto Show has opened, showcasing the growing global brand influence and the push towards electrification and intelligence in the automotive industry [1] - Over 100 new vehicle launches are expected, with major domestic and international brands presenting their latest transformation strategies [1] Domestic Brands - BYD will unveil several new models including the Tengshi concept supercar, Ocean-S concept car, and various versions of the Haiyan series [1] - Geely's Zeekr brand will debut a new model of its super electric hybrid vehicle [1] - Chery will present the new QQ (Domi) pure electric microcar and the flagship model, the new Shanhai L9 [1] - GAC Trumpchi will showcase the Trumpchi Xiangwang S9 developed in collaboration with Huawei and CATL [1] - GAC Aion will launch a Robotaxi model with L4 autonomous driving capabilities in partnership with Didi [1] - Dongfeng's high-end new energy brand, Lantu, will debut the new Lantu FREE [1] International Brands - Great Wall Motors will present multiple new vehicles across its brands, including the second-generation Haval Xiaolong MAX and the Haval Menglong [2] - Mercedes-Benz will globally debut the Vision V concept car and the new pure electric long-wheelbase CLA, which is the first domestic model built on the MMA platform [2] - BMW will showcase over 30 models, including the new generation intelligent cockpit and a peak performance concept car [2] Event Details - The auto show has attracted nearly 1,000 well-known enterprises from 26 countries and regions, covering an exhibition area of over 360,000 square meters [3] - The event utilizes 13 indoor exhibition halls at the National Exhibition and Convention Center (Shanghai), including 8 halls for passenger vehicles and 4 for automotive technology and supply chain [3] - The schedule includes media days on April 23-24, professional audience days on April 25-26, and public days from April 27 to May 2 [2]