2025年，宝马集团在中国市场售出625,527辆BMW和MINI品牌汽车，中国依然稳居宝马全球第一大市场。3系与5系核心阵营依然稳健、X家族持续提升产品 价值，让宝马面对强劲市场挑战依旧稳健；同时，M家族表现亮眼，在为宝马带来新增长点的同时，助力品牌力持续进阶。 展望2026年，宝马将为中国消费者带来约20款BMW、MINI和BMW摩托车新产品，开启新一轮产品攻势。其中，最受关注的国产长轴距版新世代BMW iX3 将于今年上半年全球首发，并在下半年上市。 2025年宝马在华整体稳健、亮点频现 "2025年，凭借强大的业务韧性，我们与经销商伙伴并肩前行，在中国市场保持了稳健的业绩表现，同时坚守品牌核心价值——宝马纯粹驾驶乐趣。"宝马集 团大中华区总裁兼首席执行官高翔，对2025年宝马在中国的表现作出总结。 具体来看，2025年，宝马集团在全球市场交付2,463,715辆BMW、MINI和Rolls-Royce汽车，实现稳健增长。聚焦中国市场，面对2025年异常激烈的竞争，宝 马展现出了业务韧性，在中国市场售出625,527辆BMW和MINI品牌汽车。 其中，BMW3系家族连续15个月细分市场销量第一。值得一提 ...

Group 1 - BMW Group showcased over 20 core products from its BMW, MINI, and BMW Motorrad brands at the Guangzhou Auto Show, highlighting its product layout and technological breakthroughs in the luxury automotive market [1][3] - The new generation BMW iX3, a long-wheelbase version, is set to be mass-produced and launched in the second half of 2026, demonstrating BMW's commitment to the Chinese market [1][2] - The 2026 BMW X5 model features upgrades in intelligence, comfort, and luxury design, with standard configurations including a driving assistance system, ventilated front seats, heated rear seats, and high-end audio systems [1] Group 2 - The MINI brand presented seven unique models that embody the "mini to the max" design philosophy, including the electric MINI COOPER PAUL SMITH designer edition, which made its debut in China [2] - BMW's new generation technology cluster was highlighted, featuring the self-developed "Driving Control Super Brain" that integrates core functions and responds to driving intentions in 1 millisecond, recognized as a global innovation in electric vehicles [2] - The new generation electric drive system in the BMW iX3 boasts a 20% increase in energy density and a comprehensive range exceeding 900 kilometers, with a rapid charging capability of 400 kilometers in just 10 minutes [2] Group 3 - BMW Group's CEO for Greater China, Gao Xiang, emphasized the company's commitment to meeting local customer needs and leading the future of luxury mobility through innovation and deepening local engagement [3] - The exhibition lineup covers a wide range of market segments from entry-level compact to large luxury vehicles, showcasing BMW's product strength and forward-looking strategy in its core market [3]

Group 1: Core Products and Innovations - BMW Group showcased over 20 models at the Guangzhou Auto Show, including the 2026 BMW X5, the new BMW M3 Touring, and the electric MINI COOPER PAUL SMITH designer edition, highlighting its commitment to innovation and product excellence for 2025 [1][3] - The 2026 BMW X5 has undergone significant upgrades focusing on intelligence, comfort, luxury, and design, with features like advanced driving assistance systems and enhanced seating comfort now standard across all models [6][9] - The new generation BMW iX3, set to launch in the second half of 2026, will be the first model to feature BMW's new generation technologies, including the BMW Driving Control Super Brain and new electric drive systems [15][17] Group 2: Market Strategy and Performance - BMW Group's CEO in Greater China emphasized the company's commitment to meeting local customer needs through innovative products and experiences, aiming to lead the future of luxury mobility [5] - The BMW M division has seen strong growth in China, with sales increasing over 25% year-on-year, and the introduction of the new BMW M3 Touring as the first high-performance touring car in the Chinese market [7][9] - The new generation electric drive system debuted at the show features a 20% increase in energy density and a 40% reduction in energy loss, enabling the new generation BMW iX3 to achieve a range of over 900 kilometers [22] Group 3: Technological Advancements - The BMW Driving Control Super Brain integrates core functions like power transmission and energy recovery into a single control unit, allowing for rapid response to driver intentions [17][18] - A new intelligent driving assistance solution developed in collaboration with Chinese tech company Momenta aims to enhance vehicle adaptability to complex driving environments [18][20] - The new generation BMW cockpit features advanced interaction interfaces and integrates local digital ecosystems, enhancing user experience and connectivity [24]

Core Insights - The launch of the new BMW M3 Touring marks the introduction of the first high-performance touring car in China, showcasing BMW's commitment to pure driving pleasure [1][11] - The new BMW M3 Touring is priced at 943,900 yuan and was unveiled at the 2025 M Festival, attended by thousands of M fans [2] - BMW M's product lineup in China has expanded to 25 models, reflecting a strong market presence and consumer interest [5] Product Highlights - The new BMW M3 Touring combines practicality with high performance, featuring the M xDrive intelligent all-wheel drive system and an active M differential for improved traction [11] - The BMW M2 CS, also launched, has achieved a remarkable lap time of 7 minutes and 25.534 seconds at the Nürburgring, earning the title of the fastest compact car [8] - The M2 CS has undergone extensive testing, including over 8,000 kilometers on the Nürburgring, ensuring exceptional performance in both everyday and track conditions [8] Market Performance - BMW M has experienced a nearly 30% year-on-year sales increase in the high-performance vehicle segment in China during the first nine months of 2025, leading the market [5] - The brand's strong product offensive and comprehensive model range have contributed to its growing popularity among Chinese consumers [5] Future Outlook - BMW M aims to maintain its competitive edge in internal combustion engine technology while enhancing its capabilities in electric and plug-in hybrid vehicles [14] - By 2027, it is projected that half of BMW M's models will be electric, with a steady increase in the share of electric and plug-in hybrid vehicles in total sales expected through 2030 [14]

Core Insights - BMW Group announced the introduction of its first M high-performance touring car, the all-new BMW M3 Touring, to the Chinese market, set to debut in 2025 during the BMU M Festival [1] Group 1: Product Features - The BMW M3 Touring is equipped with a 3.0-liter inline six-cylinder twin-turbo engine, delivering a maximum power of 390 kW (530 horsepower) and achieving 0-100 km/h acceleration in 3.6 seconds [1] - The engine technology is derived from the M4 GT3 Evo racing car and features a cooling system optimized through 3D printing [1] - The vehicle design retains M series performance characteristics, including the iconic double-line grille and wide-body shape, while offering a luggage space ranging from 500 liters to 1500 liters [1] Group 2: Market Strategy - The launch of the BMW M3 Touring continues the product lineage of the M brand since the introduction of the first M5 Touring in 1992, aiming to balance performance with everyday practicality [1] - The chassis has been tested and tuned on tracks such as the Nürburgring, maintaining a 50:50 front-to-rear weight distribution [1]