Core Insights - Hyundai Motor has announced the pre-sale price of the new generation Palisade at the 2025 Chengdu International Auto Show, emphasizing that the primary goal of introducing this flagship product to the Chinese market is not immediate profitability but rather to reshape consumer perception and enhance the brand's high-end image [1][4] Market Strategy - The Chinese automotive market has an annual sales volume of approximately 20 million units, with around 10 million being traditional fuel vehicles and 10 million being new energy vehicles. Hyundai recognizes that consumer demands are becoming increasingly diverse and sophisticated, with many still valuing core performance attributes such as space, power, and off-road capability in SUVs [4][5] - Hyundai has not set a specific sales target for the new model in China but is open to adjusting its product and sales strategies based on consumer feedback. The Palisade is being launched simultaneously in China and the U.S., a departure from the previous strategy of introducing models to China only after extensive overseas validation [4][5] Pricing and Target Audience - The starting price of 293,800 yuan (approximately 29.38 million) for the new Palisade reflects a careful consideration of the competitive landscape, as similar products are priced between 300,000 and 500,000 yuan. The target audience includes consumers considering high-end new energy SUVs [5][6] Competitive Advantage - Hyundai believes that the current Chinese market lacks a sufficient number of true performance vehicles. The N brand aims to apply cutting-edge technology validated on racetracks to mass-produced models, emphasizing that performance is not merely about horsepower but also about handling precision, stability, and durability under extreme conditions [6][8] After-Sales Service - To address consumer concerns regarding the cost and maintenance of imported vehicles, Hyundai has established parts warehouses in Beijing and Shanghai, ensuring that over 95% of commonly used parts are domestically stocked. Most required parts can be delivered to authorized service centers within three days, and the after-sales network covers 110 cities across China [9]

新车搭载 1.6T 三缸发动机，最大功率 224kW（304 马力），峰值扭矩 390N・m，传动系统可选 GR-DAT 8AT 变速箱和 6 挡手动变速箱，并提供 GR-FOUR 运动型四驱系统。此外，新车还对悬架系统进行了升级，提升操控性，0-100km/h 加速仅需 5.1 秒。 配置上，该车可选立式手刹，结合拉力比赛中积累的经验，通过将手刹位置前移，缩短与方向盘的距离，以实现迅速便捷的操作。其底盘零件连接螺栓采用 更多不同类型高刚性螺栓，从而让转向操作反馈更及时，直线行驶更稳定。 IT之家 8 月 30 日消息，丰田汽车 GAZOO Racing 品牌今日宣布，GR YARiS 正式登陆国内市场，新车提供 2025 款 1.6T 手动版 / 自动版车型，售价为 39.98 万元起，计划年内交付。 该车基于 YARiS 三门版车型打造，相比基本款车型拥有更大尺寸的前保险杠、进气口和专门设计的下包围，长宽高分别为 3995/1805/1455mm，轴距为 2560mm。 IT之家注：GR 品牌由 MORIZO（丰田汽车公司会长丰田章男）亲自创立，并以"以汽车运动为起点，制造更 好的汽车"为理念。在这一背景 ...