Core Insights - A number of time-honored brands are revitalizing their operations, with 京华茶业 launching a new tea beverage brand "京华飘雪" in the Forbidden City, offering a range of tea products and ice cream [1][3] - 京华茶业, a subsidiary of 北京首农食品集团, has a history dating back to 1950 and operates a full industry chain from tea cultivation to sales, with partnerships across 18 provinces in China [3] - 六必居 is innovating by collaborating with 三元食品 to create new products and expanding its digital sales channels, achieving a threefold increase in e-commerce sales since 2020 [4][5] - 王致和 has introduced a low-salt fermented bean curd product, reducing salt content by over 40%, while also exploring new markets through smart manufacturing [4] - 白玉 is expanding its product lines and sales channels, achieving significant sales growth in premium supermarkets and online platforms, with a 150% increase in online sales in 2022 [5] Company Strategies - 京华茶业 is focusing on optimizing offline outlets and building a comprehensive marketing network across various regions in China [1] - 六必居 is enhancing its digital presence and has established a sales network covering major online platforms, while also opening innovative physical stores [4] - 王致和 is pursuing innovation through product development and technological upgrades to address industry challenges [4] - 白玉 is diversifying its product offerings to meet modern consumer demands and expanding its distribution channels to include premium supermarkets and online platforms [5] Cultural and Market Trends - The cultural heritage of these time-honored brands serves as a foundation for their innovation, with products being reinterpreted for modern consumers [6] - The transformation of traditional products into contemporary offerings is a key strategy for engaging younger consumers [6] - The ongoing journey of innovation for these brands is aimed at transitioning from "old classics" to "new classics" [6]