来源：新华网 新华网北京6月5日电（刘品彤）6月3日，2025年服贸会"高管谈服贸"系列采访活动走进李宁公司。活动 实地走访了位于北京经济技术开发区的北京李宁中心，探索李宁公司在科技创新与绿色环保方面的前沿 实践。 从实验室到生产线：环保科技的"全链路魔法" 图为北京 李宁中心园区内的李宁运动科学研究中心。新华网 毕尚宏 摄 在北京李宁中心旗舰店内，一双双"会呼吸的跑鞋"揭开环保科技的神秘面纱。鞋面采用的䨻丝科技，提 取自蓖麻油等生物基材料，这种"源于自然"的创新让超1000万双跑鞋兼具透气性与可持续性。 李宁中心园区内的门店。新华网 毕尚宏 摄 图为北京 在产品染色工艺环节，李宁秉持对水资源的节约理念，采用"自然而染"的无水染色技术，单件产品节水 40升。而采用传统植物染色匠艺的服装，从植物中萃取天然色彩，以蓝颜色为例，使用植物染色工艺能 使电力消耗降低42.2%，水耗降低53.4%。 令人震撼的当属一款全降解专业运动鞋，埋入土壤中180天的降解周期演示了"从自然中来，到自然中 去"的循环。作为国内首个联合合作伙伴攻克可降解橡胶大底技术的品牌，李宁通过20年的持续研发投 入和不断突破技术难关，让专业运动鞋告 ...

Core Viewpoint - Li Ning Company regards ESG (Environmental, Social, and Governance) as a core long-term strategy, emphasizing the importance of sustainable development through governance, product innovation, and comprehensive operational practices [1][3]. Group 1: ESG Implementation - The company has established a governance model led by top management, integrating ESG into daily operations and decision-making processes [3]. - Li Ning focuses on product innovation by utilizing sustainable materials, such as bio-based fibers extracted from castor oil, and implementing biodegradable technologies [3][5]. - A comprehensive operational model is in place, connecting green products, supplier management, employee welfare, and social responsibility to support sustainable development [3]. Group 2: Long-term Value Creation - Li Ning aims to create both commercial and social value, balancing shareholder returns with contributions to sustainable consumption and environmental stewardship [3]. - The slogan "Every step forward" reflects the company's commitment to long-termism and the pursuit of challenging yet correct actions in sustainability [3]. Group 3: Technological Innovation - The company launched China's first fully biodegradable professional sports shoes in May 2024, showcasing a breakthrough in environmental and technological integration [5]. - Over 190 million plastic bottles have been transformed into recycled yarn for use in sports apparel, demonstrating significant progress in sustainable product applications [5]. Group 4: Employee Engagement and Culture - Li Ning's employee care system, which combines health and humanistic concern, aims to enhance team cohesion and collaboration through various sports clubs and community activities [5]. - The company integrates ESG principles into its talent strategy by fostering a culture of sustainability, building capabilities through specialized recruitment, and incorporating ESG metrics into performance evaluations [7]. Group 5: Future Collaborations - Li Ning looks forward to the 2025 China International Fair for Trade in Services, aiming to connect with top research institutions and enhance collaboration in professional and environmentally friendly product development [8][9].

服装丨市场观察 本周看点： -老铺黄金火了，「周大福们」跟上了吗？ -奢侈品牌如何为"超级贵宾"打造不一样的 VIC 空间？ -国货美妆2024年业绩拆解，50亿成为TOP6新门槛。 行业环境 1.老铺黄金火了，「周大福们」跟上了吗？ 关键词：黄金珠宝,古法工艺,高端商场,年轻消费,文化审美 概要：老铺黄金凭借"古法黄金"工艺创新、高端商场布局及VIP服务体验，在金价上涨背景下 逆势崛起，24年36家门店实现85亿元营收。创始人徐高明将其定位为奢侈品品牌，对标爱马 仕，目标单店年销售额超10亿元。品牌吸引年轻消费者与高净值人群，会员年内增长至35万。 老铺黄金计划拓展国际市场，推动全品类黄金奢侈品发展，形成与周大福等品牌的良性竞争。 2.飞速涨粉的"服饰成分党"博主，靠讲面料破圈了？ 关键词：服饰成分,面料分析,服装博主,理性消费,品质生活 概要：新一代"服饰成分党"博主以面料、版型为核心，科普服装材质优劣与选购技巧，多为行 业资深从业者。他们通过分析纤维成分、缝线工艺等细节，帮助消费者规避购买误区，获大量 关注。代表如"十一讲服装"和"Tina面料测评"。相比传统博主，更注重专业性和实用性，满足 年轻女性对 ...