此外，在研发投入与销售费用方面，元祖股份也因二者差距巨大被外界认为"重营销轻研发"。数据显示，2024年，元祖股份销售费用为9.74亿元，不仅占总 营收比重超过40%，也是同期1.75亿元研发费用的5倍还多。 在元祖股份看来，品牌价值与产品创新是双轮驱动，通过营销成功建立消费者认知与市场渗透，为研发成果奠定了坚实基础。 日前，有着A股"烘焙第一股"之称的元祖股份发布2024年年报。报告显示，元祖股份2024年实现营业收入23.14亿元，同比下降12.99%；净利润2.49亿元，同 比下降9.98%。与此同时，元祖股份公布了高额分红计划，拟向全体股东每10股派现10元（含税）。 对此，元祖股份相关负责人对GPLP犀牛财经表示，2024年分红综合考虑公司资金情况和股东回报，通过精细化资金管理，确保在维持股东回报的同时，兼 顾长期发展投入。 根据元祖股份透露的消息，近两年该公司已经获得60余项产品相关的专利证书。2024年12月底全部取消脱氢乙酸钠的在糕点中的使用。2024年升级7款产 品，创新8款产品，同时精简配料，做健康好吃有故事的产品，八宝年糕原料从18项减至15项，凤梨酥从11项减至6项。2025年将继续在 ...

Core Viewpoint - The company reported a decline in net profit for 2024, with a focus on maintaining quality and safety in its products while enhancing customer experience through personalized services and digital upgrades [1][2][3] Financial Performance - The net profit for 2024 was 248.75 million yuan, a decrease of 9.98% compared to the previous year, with net profit attributable to shareholders declining by 3.01% [1] Key Initiatives - The company emphasizes a "quality first, safety-based" philosophy, aiming for zero food safety incidents by implementing a comprehensive food safety control system across all operational stages [2] - Seven products were upgraded and eight new products were innovated during the reporting period, focusing on healthier ingredients and simplified recipes [2] Membership and Customer Engagement - As of December 31, 2024, the company had over 12.88 million members, providing personalized services and exclusive benefits to enhance customer loyalty and satisfaction [3] Production and Logistics Efficiency - The company adopted a modified Toyota Production System to optimize production efficiency, reduce inventory costs, and ensure high-quality standards throughout the production process [4][5] Board Operations - The board held six meetings during the reporting period, adhering to legal and regulatory requirements, and ensuring effective decision-making processes [6][9] Governance and Compliance - The company maintains a robust internal control system and actively engages independent directors to ensure compliance and protect shareholder interests [10] Future Plans - The company aims to strengthen brand recognition and market penetration through targeted marketing strategies and seasonal product offerings [12][13] - A commitment to food safety and quality will be prioritized, with plans to implement digital inspection systems and enhance supply chain transparency [14]