Core Viewpoint - Gansu Province has launched a comprehensive plan to enhance labor brand cultivation from 2026 to 2028, aiming to improve employment quality and regional economic development through systematic training and brand development [1][3]. Group 1: Action Plan and Goals - The plan aims to conduct over 100,000 skill training sessions within three years and cultivate more than 100 provincial and 200 municipal labor brands [1]. - The transformation goal is defined as moving "from freedom to order, from quantity to quality," focusing on three major actions and thirteen key tasks to enhance labor brand construction [1][2]. Group 2: Key Actions and Measures - The "expansion" action will focus on accurately nurturing characteristic labor brands, standardizing brand naming, and expanding scale in seven key sectors, including catering, home services, cultural tourism, and renewable energy [1][2]. - The "quality enhancement" action will solidify brand development foundations through five measures, including cultivating local craftsmanship, innovating service mechanisms, and improving brand image [2]. Group 3: Current Achievements and Future Directions - During the 14th Five-Year Plan, Gansu has cultivated 75 provincial labor brands, creating stable employment for over 1.4 million people [3]. - Notable brands include "Lanzhou Noodle Master," which has significantly impacted employment across multiple provinces, and "Longnan E-commerce," which has enabled 310,000 people to find jobs in the e-commerce sector [3]. - The province plans to strengthen coordination and promote the "Gansu Flavor" labor brand to enhance its quality and effectiveness, aiming to become a hallmark of regional economic development [3].

Core Viewpoint - The Ministry of Human Resources and Social Security (MoHRSS) is actively promoting the development of labor brands to enhance employment quality and support rural revitalization, with over 2,300 labor brands currently in operation, creating nearly 60 million jobs [1][2]. Group 1: Labor Brand Development - The MoHRSS has shifted labor brand development from spontaneous to organized, from extensive to refined, and from simple labor to industrial integration [1]. - Notable examples include the "Nanyue Home Economics" in Guangzhou, which has created over one million jobs, and the guitar craftsmen in Zheng'an County, which has become the world's largest guitar manufacturing base [1]. Group 2: Future Plans - The MoHRSS plans to focus on high-quality development of labor brands by emphasizing market-oriented operations, standardized cultivation, skill development, and large-scale output [1][2]. - The ministry aims to create a number of well-known labor brands through effective resource utilization, including government support and market engagement [1]. Group 3: Key Tasks and Support Measures - The MoHRSS will implement three main tasks: identifying and cultivating various types of labor brands, enhancing skill content and brand reputation, and supporting innovation and entrepreneurship [2]. - Four support measures will be reinforced, including vocational training subsidies, employment service subsidies, tax and loan benefits for labor brand workers, and financing support for labor brand industrial parks [2]. Group 4: Promotion and Awareness - The MoHRSS will continue to establish a key labor brand resource database, recognize exemplary labor brand figures, and conduct promotional activities to create a favorable social atmosphere for labor brand development [2].