Core Viewpoint - Gansu Province has launched a comprehensive plan to enhance labor brand cultivation from 2026 to 2028, aiming to improve employment quality and regional economic development through systematic training and brand development [1][3]. Group 1: Action Plan and Goals - The plan aims to conduct over 100,000 skill training sessions within three years and cultivate more than 100 provincial and 200 municipal labor brands [1]. - The transformation goal is defined as moving "from freedom to order, from quantity to quality," focusing on three major actions and thirteen key tasks to enhance labor brand construction [1][2]. Group 2: Key Actions and Measures - The "expansion" action will focus on accurately nurturing characteristic labor brands, standardizing brand naming, and expanding scale in seven key sectors, including catering, home services, cultural tourism, and renewable energy [1][2]. - The "quality enhancement" action will solidify brand development foundations through five measures, including cultivating local craftsmanship, innovating service mechanisms, and improving brand image [2]. Group 3: Current Achievements and Future Directions - During the 14th Five-Year Plan, Gansu has cultivated 75 provincial labor brands, creating stable employment for over 1.4 million people [3]. - Notable brands include "Lanzhou Noodle Master," which has significantly impacted employment across multiple provinces, and "Longnan E-commerce," which has enabled 310,000 people to find jobs in the e-commerce sector [3]. - The province plans to strengthen coordination and promote the "Gansu Flavor" labor brand to enhance its quality and effectiveness, aiming to become a hallmark of regional economic development [3].

Core Insights - The article discusses the importance of labor collaboration in addressing the challenges of cross-regional human resource allocation in China, emphasizing its role as a bridge for employment under the "national strategy" [1][2] Group 1: Mechanism Improvement - China is continuously enhancing mechanisms for labor collaboration, including East-West cooperation, counterpart support, and regional labor collaboration alliances, to strengthen coordination between labor-exporting and labor-importing areas [1] - The Ministry of Human Resources and Social Security is focused on providing comprehensive services for rural laborers, ensuring stable employment, support for outbound work, and protection for returnees [1] Group 2: Content Expansion - Labor collaboration has expanded beyond traditional labor input-output to include skill training, job matching, industrial cooperation, social security, and labor rights protection, significantly improving the organization of labor output [1] - The collaboration has also extended into emerging industries such as advanced manufacturing, moving beyond traditional sectors like domestic services and catering [1] Group 3: Focus Areas - The primary focus is on three groups: returning migrant workers, the impoverished population, and those at risk of falling back into poverty, with efforts to provide stable jobs and transition services [2] - During the "14th Five-Year Plan" period, the number of migrant workers is expected to grow to 299 million, with over 30 million from the impoverished population maintaining employment, contributing to poverty alleviation and rural revitalization [2] Group 4: Labor Brand Development - Nearly 200 distinctive labor brands from impoverished regions have been supported, with wages for laborers employed through these brands generally exceeding those of ordinary workers, with some skilled positions seeing income doubling [2] - The third National Labor Collaboration and Labor Brand Development Conference showcased 14 labor brands from impoverished areas, collectively facilitating employment for 365,000 rural workers, averaging 26,000 per brand [2]