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兴业银行丝路文旅卡
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兴业银行“丝路文旅卡”助力一带一路文旅深度融合
Guan Cha Zhe Wang· 2025-09-22 08:13
Group 1 - The core idea of the news is the launch of the "Silu Cultural Tourism Card" by Industrial Bank during the 8th Silk Road (Dunhuang) International Cultural Expo, aimed at promoting high-quality development of Gansu's cultural tourism industry and supporting the Belt and Road Initiative [1][2] - The card embodies the concept of "culture as the soul, finance as the wings," serving as a significant measure to innovate financial support for the cultural tourism industry and promote regional economic integration [1][2] - The card features three main characteristics: cultural design reflecting Gansu's heritage, comprehensive consumer benefits across various scenarios, and digital technology enabling industry upgrades [2][3] Group 2 - The launch event was attended by key figures including the Deputy Director of Gansu Provincial Culture and Tourism Department and executives from Industrial Bank, highlighting the collaborative effort to transform Gansu's rich Silk Road civilization into a modern cultural tourism consumption model [3] - The issuance of the "Silu Cultural Tourism Card" represents Industrial Bank's commitment to supporting local economic development and enhancing consumer experiences, showcasing the role of financial institutions in advancing high-quality development of the Belt and Road Initiative [3] - Industrial Bank plans to continuously optimize product functions and deepen its focus on cultural tourism finance, aiming to establish Gansu as a cultural tourism hub along the Silk Road [3]
兴业银行发行“丝路文旅卡” 助力一带一路文旅深度融合
Jing Ji Guan Cha Wang· 2025-09-22 07:58
经济观察网 9月21日,第八届丝绸之路(敦煌)国际文化博览会在甘肃省敦煌市开幕。博览会期间,兴业银 行(601166)正式发布的"兴业银行丝路文旅卡",是"金融+文旅"领域的创新实践。该卡融合丝路文化 元素,覆盖文旅消费全场景,同时通过数字化服务实现文旅消费场景广泛覆盖,精准对接产业链企业需 求,激发消费潜力。此次金融服务旨在为甘肃文旅高质量发展注入新动力,推动"一带一路"人文互通与 经贸合作。 ...