Core Insights - The white liquor industry is undergoing a deep adjustment period, and the strategic transformation of the leading company, JiuGuiJiu, is accelerating under the new management of Cheng Jun [3][4] - JiuGuiJiu is focusing on resolving historical issues such as channel congestion and sluggish sales, while outlining its marketing strategy framework for 2025 during the "Fruity Conference" held in Chengdu [3][4] Company Strategy - JiuGuiJiu is enhancing its organizational structure, streamlining product layout, and promoting nationwide expansion since being fully taken over by COFCO [6] - The company is building an "integrated brand ecosystem" and has initiated joint promotions with COFCO's other brands, aiming to create a diversified brand synergy effect [5][6] Market Positioning - JiuGuiJiu is positioning itself as a value benchmark for Chinese fragrant liquor, with strong support from COFCO and a commitment to high-quality development [4][6] - The company is focusing on the "BC linkage" strategy to strengthen both B-end and C-end operations, aiming for a distribution rate and sales rate exceeding 100% in 2024 [7][8] Future Plans - For 2025, JiuGuiJiu plans to restore market confidence, reshape sales rules, and cultivate internal motivation, with a detailed marketing plan addressing various operational challenges [8] - The company has launched three strategic new products, reflecting its deep market insights and precise consumer demand understanding, although their success in a competitive market remains to be seen [9]

Core Insights - The "2025 Jiu Gui Jiu Fragrant Conference" was held in Chengdu, where the company announced new products and a pragmatic approach to market expansion [1][3] - The company aims to address past development issues and focus on high-quality growth through collaboration with other state-owned enterprises [3] Group 1: Strategic Initiatives - The chairman of COFCO Group emphasized the importance of partnerships with other central enterprises, which will enhance resource sharing and market opportunities for Jiu Gui Jiu [3] - The company has defined 2025 as a strategic year, focusing on four key battles: improving work style, deepening market penetration, cultivating consumer engagement, and reviving the brand [3] Group 2: Product Launches - Three strategic new products were launched: 52-degree 500mL Inner Reference Master Wine Fifteen Years, 52-degree 500mL Jiu Gui Jiu Miao Pin, and 52-degree 500mL Jiu Gui Jiu Hong Tan 30, aimed at capturing market insights and consumer needs [4]