Core Viewpoint - The reliability of the agricultural product supply chain has become a focal point due to frequent food safety issues and increasing consumer health awareness, with traceability systems leveraging technology to reconstruct trust in the supply chain and establish a "digital defense" for food safety [1] Group 1: Traceability System - The traceability system transitions from "vague tracking" to "precise transparency," addressing challenges in traditional supply chains where information is fragmented, making quality tracing difficult [4] - Technologies such as IoT, blockchain, and big data are integrated to create immutable "digital records" that ensure transparency from "farm to table," allowing consumers to access detailed growth information through product QR codes [4][8] - The system enables every participant in the supply chain to become a "responsible party" for quality safety [4] Group 2: Core Values of Traceability System - The traceability system safeguards food safety by enabling rapid identification of problem areas, such as tracing contaminated products back to specific planting locations and practices [7] - It enhances supply chain efficiency and reduces loss costs, with companies implementing traceability systems reportedly reducing loss rates by 15%-20% [10] - The system boosts brand competitiveness by meeting consumer demand for visible safety, with some brands experiencing a 30% increase in product premium rates due to enhanced transparency [10] Group 3: Technological Empowerment - IoT devices, such as soil sensors and cameras, collect real-time environmental data to ensure the authenticity of information [12] - Blockchain technology prevents data tampering, creating a trustworthy traceability network [12] - Big data analysis identifies potential risks in the supply chain, supporting quality control decisions [12] Group 4: Future Outlook - The traceability system promotes sustainable agricultural development by allowing precise adjustments to planting strategies and supporting government policy formulation based on traceability data [12] - Consumers can choose low-carbon products through carbon footprint tracking, contributing to carbon neutrality goals [12] - The integration of technology in agriculture addresses trust issues in the supply chain, leading to a safer, more efficient, and sustainable agricultural ecosystem [12]

Core Insights - The agricultural product traceability system is transforming the market from price competition to a focus on quality and trust, driven by consumer demand for safety and premium products [1] - The system serves as a digital bridge connecting production and consumption, reshaping the agricultural value chain and providing core support for differentiated competitiveness among agricultural enterprises [1] Group 1: Technological Empowerment - The traceability system enhances transparency and trust by utilizing full-chain data collection and blockchain technology, converting hidden production processes into visible narratives [4] - An organic vegetable brand's traceability system integrates over 30 production data points, allowing consumers to view real-time images of farming operations, which alleviates concerns about pesticide residues [4] - A dairy company using smart contracts for traceability saw a 47% increase in repurchase rates for high-end products and a price premium of 1.8 times the industry average, demonstrating the leverage effect of technological trust on brand value [4] Group 2: Market Breakthrough - In the high-end market, the traceability system acts as a certification label, enabling agricultural enterprises to break through pricing ceilings by transforming ecological data into compelling product stories [5] - A geographical indication fruit brand achieved a 65% higher price than similar products and maintained a 92% sales rate by employing a digital marketing strategy that highlights environmental factors [5] - In the B2B market, the traceability system serves as a "pass" for agricultural enterprises to enter supply chains, with suppliers seeing an average order volume increase of three times and a price premium increase of 20%-30% after integrating the system [5] Group 3: Industry Upgrade - The traceability system drives a paradigm shift in agricultural production, enabling data-driven management that reduces irrigation by 18% and increases fertilizer efficiency by 25% [8] - A smart farm utilizing three years of environmental data improved its output value per unit area by 40% while reducing carbon emissions by 22%, showcasing the benefits of algorithm-driven production [8] - The system also integrates data from multiple cooperatives, increasing the compliance rate of regional agricultural products from 78% to 96% and boosting farmers' income by 35% through brand premium [8] Conclusion - The agricultural product traceability system has evolved from a mere technical application to a strategic infrastructure for building differentiated competitiveness among agricultural enterprises [11] - Its value lies not only in enhancing consumer trust but also in driving production method transformations, business model innovations, and industry ecosystem restructuring [11] - Companies mastering the core capabilities of the traceability system will lead the strategic transition from price competition to value competition, gaining the initiative in defining industry standards in a global market [11]

Group 1: Core Insights - The rapid development of technology is profoundly reshaping various industries, including agriculture, with a pressing need for modernization driven by the national rural revitalization strategy [1][3] - Smart agriculture, leveraging IoT, big data, and AI, is transforming agricultural production and addressing challenges such as low efficiency and resource wastage [3][4] - The integration of advanced technologies in all agricultural processes enhances resource utilization and reduces production costs, leading to higher quality products [3][4] Group 2: Company Initiatives - Qiduo Group is actively engaging in smart agriculture by establishing modern planting bases and integrating advanced technology with scientific management [6] - The company has developed a comprehensive agricultural data platform that consolidates data from various stages of production, providing precise decision-making support [6] - Qiduo Group is building a robust traceability system using blockchain technology to ensure the quality and safety of agricultural products [6][8] Group 3: Challenges and Solutions - The adoption of smart agriculture faces challenges such as high technology acceptance barriers for small and medium-sized farmers and inadequate infrastructure in rural areas [4][8] - Qiduo Group is addressing these challenges through technology innovation, cost reduction, and collaboration with government and research institutions to promote wider application of smart agriculture [8][9] - The company is also optimizing cooperation models with upstream and downstream agricultural enterprises to enhance resource sharing and complement strengths [8][9]