广发银行发挥金融行业优势，开发"葡萄贷""茶农贷"等特色专案，加大对帮扶点产业的信贷资金投入，助力成立农民合作社、建设产 业基地支持当地特色产业发展。在"三区三州"及国家重点帮扶县打造葡萄、蛋鸽等优势产业，通过新媒体平台为助农产品打开销路，提升 村集体收入。积极发挥银行业社会服务窗口单位优势，开展村民自主创业经营和劳动技能培训，培养致富带头人，以就业创业促增收致 富。 建设"商城专区"，连接乡村城市 广发银行积极发动各级工会、内部饭堂、广大员工消费帮扶，截至2023年上半年底，全行采购中国人寿集团公司四个定点帮扶县农产 品超620万元。发挥广发商城"乡村振兴专区"平台优势，上线湖北、广西特产节，推广国寿定点帮扶产品，促动更多持卡人加入乡村振兴 帮扶行列。今年以来，"乡村振兴专区"累计销售额超1610万元，上线帮扶产品超5000个，较2022年增加超1300个。 架设"公益桥梁"，振兴乡村教育 在全国上下深入学习推广浙江"千万工程"经验之际，中国人寿成员单位广发银行全面贯彻落实党的二十大精神，深入贯彻落实党中央 决策部署，坚持多措并举定点帮扶，在一个个帮扶点绘就一幅幅乡村振兴的壮美画卷。 坚持"党建+帮扶"，开 ...

Core Insights - The article highlights the successful transformation of a small-scale sweet potato farming operation in Yunnan's Dehou Town, driven by financial support from Agricultural Bank of China, which provided a timely loan of 300,000 yuan at a preferential interest rate [1][2]. Group 1: Agricultural Development - The sweet potato farming area in Dehou Town has expanded from over 1,000 mu to more than 3,000 mu, establishing the village as a notable "sweet potato village" [2]. - The couple leading the farming initiative implemented innovative farming techniques, such as "deep ditch and ridge" planting and "staggered planting," which resulted in a yield increase of nearly 40% compared to traditional methods [2][3]. - The average yield for the couple's 800 mu of sweet potatoes reached 3,000 jin per mu, with selling prices increasing by 50% [2]. Group 2: Financial Support and Services - Agricultural Bank of China has introduced specialized loan products like "Sanqi Loan," "Ginger Loan," and "Konjac Loan" to support local agricultural industries, ensuring financial resources are directed towards the unique needs of these sectors [3]. - The bank's approach includes on-the-ground engagement with farmers to understand their operational conditions and tailor financial services accordingly [3].

Core Viewpoint - The bank is actively innovating its service models to enhance financial support for local agricultural and small business sectors, thereby injecting vitality into regional economic development [1][3][5]. Group 1: Financial Services for Agriculture - The bank focuses on the financial needs of local agricultural entities, including large-scale farmers, family farms, and cooperatives, by promoting tailored loan products such as "micro loans," "farmer loans," and "farmer broker loans" [3]. - It addresses the specific production cycles, business models, and risk characteristics of various agricultural sectors, including grain production and specialty aquaculture, to provide flexible loan processes and repayment arrangements [3]. Group 2: Support for Small and Micro Enterprises - The bank recognizes the crucial role of small businesses and individual entrepreneurs in local economic prosperity and job creation, continuously optimizing services for this customer segment [5]. - It simplifies application materials and approval processes to enhance financing efficiency, supporting credible small businesses while promoting convenient payment tools like mobile banking and QR code payments [5]. Group 3: Inclusive Financial Services in Rural Areas - The bank actively conducts inclusive financial services in rural areas, providing essential services such as card activation and small deposits while addressing community concerns through face-to-face discussions on agricultural policies and financial safety [7]. - The bank aims to deepen and broaden its inclusive financial services, positioning itself as an indispensable financial partner in the high-quality development of the local economy [7].

中新网西宁6月6日电 题：高原金融追光者吴静：25载坚守温暖戈壁滩 作者 祁增蓓 三尺柜台有她服务客户最真诚的微笑，大街小巷有她拓展市场四处奔波的身影……入行25载，这位来自 山城重庆的苗族姑娘吴静早已适应了在高原工作的艰难，将自己献身于金融事业，追逐光、成为光、散 发光，照耀自己也温暖他人。 资料图为 吴静为客户办理业务。 建行青海省分行供图 盐湖之畔的初心起点 地处昆仑山下的格尔木，平均海拔2780米。1988年，中国建设银行在察尔汗盐湖成立了盐湖办事处。一 参加工作，吴静就被分配到了距离格尔木市区60公里外的察尔汗盐湖。 "第一次到察尔汗盐湖办事处时，我以为自己被世界遗忘了。"吴静回忆道，明明是盛夏的风，刮过却让 人感到清冽寒冷，除了坐落在空旷的盐碱地上的办事处，四周只有一望无际的戈壁滩。 彼时，生活物资严重匮乏，吴静和同事们每周轮流前往格尔木市区采购白菜、土豆、萝卜等易储存的食 材，平时只能喝浑浊的重碱水，烧水壶使用一周就结出厚厚的水垢，"当时我们还经常打趣说自己喝的 是'补钙水'。"吴静笑着说，后来她和同事们都患上了不同程度的胆结石。 最艰难的当属办事处刚开启代发业务阶段，顾不上吃饭喝水，吴静每天忙 ...