Core Viewpoint - The article highlights the collaborative development of cultural and tourism consumption in the Beijing-Tianjin-Hebei (Jing-Jin-Ji) region, emphasizing the launch of various promotional measures and themed travel routes to stimulate the tourism industry [1][5]. Group 1: Promotional Measures - Financial institutions, key tourism enterprises, OTA platforms, and relevant tourism departments in the Jing-Jin-Ji region have collectively released a series of high-value and wide-ranging tourism consumption subsidy measures [3]. - Specific initiatives include the "Enjoy Hebei" consumption subsidy targeting tourism and cultural consumption areas, and innovative travel products combining flights and attractions [3]. - Meituan has launched various promotional activities such as "Ice and Snow Hot Spring Season" and "Weekend 48-Hour Relaxation Plan" to boost tourism consumption [3]. Group 2: Themed Travel Routes - The Jing-Jin-Ji region has introduced five premium ice and snow tourism routes and eight inbound tourism routes, integrating high-quality tourist attractions and popular destinations [4]. - The ice and snow tourism routes include themes like "Ice and Snow Just Right," while the inbound routes feature experiences such as "Encounter the Great Wall" and "Encounter Chinese Medicine" [4]. Group 3: Future Development - The event aims to deepen cooperation among the three regions in resource integration, tourism consumption, and market expansion, injecting new momentum into the collaborative development of tourism [5]. - Recommendations for enhancing tourism consumption include creating world-class tourist cities and addressing challenges in inbound tourism development [5].

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various initiatives and offerings [1] Group 1: Event Launch and Initiatives - The event is organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Cultural and Tourism Bureau [1] - Ten themed tourism routes have been introduced, showcasing ice and snow attractions, Olympic venues, and cultural experiences, emphasizing the integration of "ice and snow+" [1] Group 2: Promotional Activities - The Changping District will distribute 10,000 subsidized snow tickets during key periods of the snow season to encourage public participation [1] - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable for snowfield tickets, accommodation, dining, and cultural products [1] Group 3: Future Development - Ongoing collaboration between Beijing and Zhangjiakou will focus on exploring new models for "ice and snow+" development, promoting the popularization of ice sports and cultural dissemination [1] - The initiatives aim to support high-quality development in sports culture tourism and enhance the winter travel experience for visitors [1]