北京商报记者 吴其芸 在冰雪游方面，张家口市文化广电和旅游局党组书记、局长靳冬明介绍，2025年12月—2026年3月，张 家口将发放5000张冬季文旅消费券，覆盖雪场门票、住宿餐饮、文创购物等场景。从市场主体来看，崇 礼区银河、云顶、雪如意、富龙等多家雪场对1.2米以下儿童免雪票；富龙滑雪场额外推出女性朋友周 二夜场、大学生及张家口市辖区居民免费滑雪政策。 除了各种文旅优惠活动外，京津冀联合为游客带来了新的游玩线路。京津冀三地还围绕冰雪旅游、入境 游主题，结合"吃住行游购娱"等多要素，串联组合区域高品质旅游景区、度假区以及滑雪中心等热门旅 游目的地，共同推出京津冀"冰雪正当燃""带上爸妈去'充电'""沉浸奇妙夜""特种兵CITYWALK""雪景特 出片"等5条冰雪旅游精品线路，以及遇见长城、遇见冰雪、遇见功夫、遇见未来、遇见中轴线、遇见中 国年、遇见中医药、遇见中国造等8条入境游精品线路。 主办方相关负责人表示，此次活动的举办，进一步深化了三地在资源整合、文旅消费、市场拓展等方面 的密切合作，为推动三地文旅消费协同协作、京津冀文旅协同发展注入了新动能。下一步，三地将以此 次活动为契机，共同推动三地文旅消费提 ...

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various initiatives and offerings [1] Group 1: Event Launch and Initiatives - The event is organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Cultural and Tourism Bureau [1] - Ten themed tourism routes have been introduced, showcasing ice and snow attractions, Olympic venues, and cultural experiences, emphasizing the integration of "ice and snow+" [1] Group 2: Promotional Activities - The Changping District will distribute 10,000 subsidized snow tickets during key periods of the snow season to encourage public participation [1] - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable for snowfield tickets, accommodation, dining, and cultural products [1] Group 3: Future Development - Ongoing collaboration between Beijing and Zhangjiakou will focus on exploring new models for "ice and snow+" development, promoting the popularization of ice sports and cultural dissemination [1] - The initiatives aim to support high-quality development in sports culture tourism and enhance the winter travel experience for visitors [1]