京津冀文旅协同发展
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“津旅时光号”开通新线路 “铁旅融合”引领区域消费升级
Zhong Guo Jing Ji Wang· 2026-01-01 08:29
"津旅时光号"在北京站准备出发。中国经济网记者佟明彪/摄 "津旅时光号"自2025年10月30日成功开行"天津北站—蓟州北站"线路以来,取得了良好的社会反响与市 场效果。为深入推进京津冀文旅协同发展,促进"铁旅融合"模式与区域消费升级,2026年1月1日"津旅 时光号"天津北站—北京站线路开通运营,该项目通过把文化符号与出行服务深度植入交通场景,开 启"登车即体验、出行即参观"的新型生活方式。 天津北站。杨宝森/摄 在饮食文化上,以"焦圈遇上煎饼"为创意切口,将京派美食与津门味道巧妙融合,在空间文化表达上, 通过"胡同遇上洋楼"的意象对照,串联起建筑风格各具魅力的两座城市。通过标准化、品牌化的运营模 式,为文旅与交通融合探索出可复制、可推广的实践路径。 据介绍,"津旅时光号"天津北站—北京站线路,列车编组共10节车厢,整体以戏剧化空间与沉浸式体验 为设计主线,科学划分三大功能区,构建层次丰富、动线清晰的文旅体验。 旅客在"津旅时光号"上体验非遗。杨宝森/摄 为全面提升旅客出行体验,国铁北京局所属天津客运段的乘务指导组提前熟悉新线路的演艺特色与车厢 功能,并针对专列客群里老年与亲子家庭较多的特点,在列车运行中动 ...
天津旅游及相关产业增加值占GDP比重增至3.5%
Zhong Guo Jing Ying Bao· 2025-12-03 07:11
Core Viewpoint - The Tianjin government is focusing on high-quality development in the cultural and tourism sectors during the "14th Five-Year Plan" period, with significant growth in tourism-related economic contributions and a shift in visitor demographics [1][2][4]. Group 1: Economic Impact - By 2025, the tourism and related industries' value added is expected to account for 3.5% of Tianjin's GDP, indicating a stronger economic support role from tourism [1][2]. - Fixed asset investment in the cultural and tourism sector exceeded 3 billion yuan during the "14th Five-Year Plan," with over 10 projects each exceeding 100 million yuan [2]. - The total investment in the cultural tourism sector is projected to surpass 10 billion yuan, with a significant increase in new project investments [2]. Group 2: Visitor Demographics and Trends - The structure of the tourism market is shifting from a focus on local visitors to a majority of incoming tourists, with a notable increase in younger visitors [1][5][6]. - In 2024, the number of visitors from outside Tianjin is expected to reach 120 million, a year-on-year increase of 32%, making up 45.9% of total visitors [6]. - The primary sources of visitors are expanding from Beijing and Hebei to include Shandong, Henan, Inner Mongolia, Shanxi, and Liaoning [6]. Group 3: Consumption and Spending - In 2024, domestic tourists are projected to spend approximately 293.1 billion yuan, reflecting a year-on-year growth of 32.3% [6]. - The average spending per tourist is expected to reach 1,121.33 yuan, with significant increases in overnight visitor spending [6]. - Shopping and dining account for the largest shares of tourist spending, at 27.1% and 22.1% respectively, highlighting the growing contribution of the cultural tourism industry to overall consumption [6].
京津冀联合发布文旅消费惠民举措,“打包”推多条冰雪游、入境游线路
Bei Jing Shang Bao· 2025-11-28 09:21
Core Viewpoint - The coordinated development of cultural and tourism consumption in the Beijing-Tianjin-Hebei region has been upgraded, with the launch of various consumer-friendly measures and premium tourism routes aimed at revitalizing the industry [1][4]. Group 1: Consumer-Friendly Measures - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments in the Beijing-Tianjin-Hebei region have released a series of high-value and wide-ranging consumer-friendly measures [3]. - Specific initiatives include China Bank's "Enjoy Hebei" subsidy for tourism and leisure districts, and the Hebei Airport Group's focus on six themes including senior travel and inbound tourism [3]. - Meituan has launched various promotional activities such as "Ice and Snow Hot Spring Season" and "Weekend 48-Hour Relaxation Plan" to stimulate cultural tourism consumption [3]. Group 2: New Tourism Routes - The region has introduced five premium ice and snow tourism routes and eight inbound tourism routes, integrating high-quality tourist attractions and popular destinations [4]. - The new ice and snow routes include themes like "Ice and Snow Just Right" and "Immersive Wonderful Night," while inbound routes feature experiences like "Encountering the Great Wall" and "Encountering Chinese Medicine" [4]. - The initiative aims to deepen cooperation among the three regions in resource integration, tourism consumption, and market expansion, injecting new momentum into the coordinated development of cultural tourism [4][5]. Group 3: Future Development - The event serves as a catalyst for enhancing the quality and expansion of cultural tourism consumption in the region, with a focus on achieving higher quality and broader fields of collaboration [5]. - Suggestions for further development include creating world-class tourist cities and addressing challenges in inbound tourism [5].
京津冀“上新”多条冰雪游入境游线路
Bei Jing Shang Bao· 2025-11-27 16:13
Core Viewpoint - The article highlights the collaborative development of cultural and tourism consumption in the Beijing-Tianjin-Hebei (Jing-Jin-Ji) region, emphasizing the launch of various promotional measures and themed travel routes to stimulate the tourism industry [1][5]. Group 1: Promotional Measures - Financial institutions, key tourism enterprises, OTA platforms, and relevant tourism departments in the Jing-Jin-Ji region have collectively released a series of high-value and wide-ranging tourism consumption subsidy measures [3]. - Specific initiatives include the "Enjoy Hebei" consumption subsidy targeting tourism and cultural consumption areas, and innovative travel products combining flights and attractions [3]. - Meituan has launched various promotional activities such as "Ice and Snow Hot Spring Season" and "Weekend 48-Hour Relaxation Plan" to boost tourism consumption [3]. Group 2: Themed Travel Routes - The Jing-Jin-Ji region has introduced five premium ice and snow tourism routes and eight inbound tourism routes, integrating high-quality tourist attractions and popular destinations [4]. - The ice and snow tourism routes include themes like "Ice and Snow Just Right," while the inbound routes feature experiences such as "Encounter the Great Wall" and "Encounter Chinese Medicine" [4]. Group 3: Future Development - The event aims to deepen cooperation among the three regions in resource integration, tourism consumption, and market expansion, injecting new momentum into the collaborative development of tourism [5]. - Recommendations for enhancing tourism consumption include creating world-class tourist cities and addressing challenges in inbound tourism development [5].
京津冀联合发布文旅消费惠民举措,“打包”推出多条冰雪游、入境游线路
Bei Jing Shang Bao· 2025-11-27 13:39
Core Viewpoint - The coordinated development of cultural and tourism consumption in the Beijing-Tianjin-Hebei region has been upgraded, with the launch of various consumer-friendly measures and premium tourism routes aimed at revitalizing the industry [1][4]. Group 1: Consumer-Friendly Measures - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments in the Beijing-Tianjin-Hebei region have released a series of high-value and wide-ranging consumer-friendly measures [3]. - Specific initiatives include the "Travel Enjoyment in Hebei" subsidy program by the Bank of China, targeting tourism and cultural consumption areas [3]. - The Hebei Airport Group has introduced innovative travel products combining flights with scenic spots and hotels, focusing on themes like senior travel, family travel, and inbound tourism [3]. Group 2: Premium Tourism Routes - Five premium ice and snow tourism routes and eight inbound tourism routes have been launched, integrating high-quality tourist attractions and popular destinations [4]. - The new routes include themes such as "Ice and Snow is Just Right," "Recharge with Parents," and "Immersive Wonderful Night," among others [4]. - The initiative aims to enhance resource integration, market expansion, and collaborative consumption in the cultural and tourism sectors across the three regions [4][5]. Group 3: Future Development - The event serves as a catalyst for further enhancing the quality and expansion of cultural and tourism consumption in the Beijing-Tianjin-Hebei region [5]. - Recommendations include focusing on building world-class tourist cities and addressing challenges in inbound tourism development [5]. - The coordinated development strategy is expected to elevate cultural and tourism consumption in the region to a new level [5].