Group 1 - The "warm economy" is driving consumer preferences towards hot pot and hot beverages as winter approaches, significantly boosting the winter consumption market [1] - Data from Meituan and Dianping indicates that hot pot has become the leading category in winter dining, with online transaction volume for hot pot dining increasing over 330% compared to the same period last year [2] - Popular hot pot flavors this winter include nourishing and health-focused options, with online transaction volumes for black goat hot pot, mushroom hot pot, and hot pot chicken all increasing by over 70% [2] Group 2 - The customer traffic and sales for hot pot restaurants have seen a notable increase since the start of winter, with some locations experiencing wait times exceeding 2 hours during peak hours [2][3] - New winter products from Hai Di Lao, such as the "Double Flavor True Fragrance Pot," reflect consumer preferences for fresh and healthy ingredients, emphasizing the emotional value of dining experiences [3] - The sales of hot beverages have doubled as consumers seek warm drinks during the cold winter months, with tea brands prominently displaying their winter offerings [5] Group 3 - The demand for health-conscious tea drinks has surged, with brands like Cha Bai Dao reporting a doubling in hot drink sales and the successful launch of new products like "Soy Milk Black Qilin" [5] - The trend towards "warm and nourishing" food and drink options indicates a shift in consumer preferences, with tea brands innovating to meet these demands and enhance the winter consumption experience [6]

Core Insights - The "warm economy" is rapidly gaining traction across China, driven by the cold wave, enhancing traditional dining and leisure consumption while reflecting a shift towards quality, health, and experiential consumption [1][2] Group 1: Dining Sector - Hot pot, buffet, and local specialty dishes are experiencing a surge in demand, with search volumes significantly above average [1] - In the past week, there has been a notable increase in 1-to-1 urgent delivery orders, particularly for soup and hot drinks, with orders for braised pots and spicy dishes rising over 30% week-on-week [1] - New tea beverage brands are prominently promoting their winter hot drinks, with one brand reporting a doubling in hot drink sales over the past month [1] Group 2: Leisure Consumption - The bathing industry is witnessing remarkable growth, transforming from a single service to a comprehensive leisure activity that includes bathing, dining, entertainment, and accommodation [2] - On November 22, the transaction scale for bathing services exceeded 100 million yuan, with over 2,000 bathing centers experiencing a year-on-year increase of over 152% [2] - Major cities like Beijing, Shanghai, and others reported transaction growth exceeding 100% [2] Group 3: Online Shopping Trends - There is a significant increase in sales of mid-to-high-end winter clothing and localized heating products, indicating a refined consumer demand for comfort [2] - The overall development of the "warm economy" reflects both seasonal demand release and ongoing optimization of consumption structure, showcasing a new market trend [2]