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提振消费进行时 | 赛事流量变消费增量
Guang Xi Ri Bao· 2025-06-29 03:02
6月22日至7月4日,2024—2025全国青少年校园足球联赛大学女子乙组全国总决赛在梧州举行,吸 引约500人参赛。 当足球与千年古郡相遇,会产生怎样的奇妙化学反应? 梧州的美食也成为姑娘们热情追捧的对象。冰泉豆浆的清甜顺滑、牛肠酸的鲜香开胃、双钱龟苓膏 的清凉解暑,每一样都成为运动员们朋友圈里的美食爆款。"这里的特色美食很多,尤其是冰泉豆浆, 喝完再打一场比赛都不累!"运动员廖曼云一边品尝美食,一边开心地说。 穿梭于岭南文化园内,运动员们则沉浸在独具岭南特色的建筑群里,青砖灰瓦、雕栏画栋,满满的 岭南风韵让她们流连忘返。"以前只听说过梧州的足球训练基地,没想到这里文化也这么丰富。"来自南 京的教练员赵泽宇说,这种"体育+文旅"的体验,让她更深入地了解梧州这座城市。 赛场内,足球赛事热火朝天;赛场外,"体育+"的全新消费场景同样引人入胜。在梧州西江南岸, 梧州国家足球训练基地就坐落在这里,是原国家体委与地方共建的全国三大足球训练基地之一。每年冬 春季节,全国各地青少年梯队都会来这里集训,基地迄今共接待了4000多支球队,约12万名运动员。 如何让足球赛事带动文旅消费?梧州给出的答案是,利用足球训练基地优势, ...
兴业银行南宁分行:金融助力非遗焕新
Group 1 - The core viewpoint of the articles highlights the innovative "finance + intangible cultural heritage" model by Industrial Bank Nanning Branch, which actively participates in local cultural preservation and provides financial support for the renewal of intangible heritage [1] Group 2 - In Guangxi Yongfu, the local industry surrounding the national geographical indication product, the Yongfu Luo Han Guo, has rapidly developed into a billion-yuan industry, leveraging over 600 years of intangible heritage skills [2] - A biotechnology company in Yongfu closely collaborates with local farmers for Luo Han Guo cultivation, with Industrial Bank Nanning Branch providing 10 million yuan in funding to support the purchase of fruits from farmers [2] - The biotechnology company has transformed traditional intangible heritage techniques into over 40 patented results, enhancing the traditional Luo Han Guo extraction process towards the health industry, benefiting 100,000 acres of farming households [2] Group 3 - In Wuzhou, the ancient ice spring well has given rise to a unique food culture, with the local ice spring soy milk making its way into the intangible cultural heritage list of Guangxi [3] - A local company has developed the first instant soy milk crystal in the country, preserving the original flavor while expanding market reach, supported by over 30 million yuan in financial services from Industrial Bank Nanning Branch [3] - The company has established a comprehensive distribution network and flagship stores on major e-commerce platforms, successfully promoting ice spring soy milk beyond Wuzhou [3]