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提振消费进行时 | 赛事流量变消费增量
Guang Xi Ri Bao· 2025-06-29 03:02
Group 1 - The national youth campus football league for university women's B group was held in Wuzhou, attracting around 500 participants [1] - The event showcased a blend of sports and local culture, with athletes engaging in local attractions and cuisine during breaks [1][2] - Wuzhou's unique cultural and culinary offerings, such as ice spring soy milk and other local delicacies, were highlighted by the athletes [1][2] Group 2 - Wuzhou has developed a model of driving tourism through sports events, successfully creating a cultural tourism brand linked to football [3] - The Wuzhou Sports Training Base received 91,000 visitors in the first half of the year, generating revenue of 3.88 million yuan and boosting tourism consumption by 2.5 million yuan [3] - The integration of football events with cultural tourism is seen as a way to enrich consumer experiences and sustain economic activity [3]
把淡季过出甜滋味(评论员观察) ——直击2025经济新现象②
Ren Min Ri Bao· 2025-06-23 21:41
Group 1 - The article emphasizes the importance of addressing the supply-demand imbalance to tackle the seasonal fluctuations in various industries such as tourism, transportation, and hospitality [1][2][3] - Companies are encouraged to adopt counter-cyclical thinking to identify growth opportunities and plan strategically to mitigate the blind spots of short-term measures [1][2] - The article highlights successful examples, such as the Jiangsu Nanjing Wande Sports Industry Group, which saw over 20% year-on-year growth in domestic market revenue by leveraging policy benefits and creating new consumption scenarios [2][3] Group 2 - High-quality supply can effectively stimulate and create demand, which is crucial for boosting off-season consumption [3][4] - The article discusses how proactive measures, such as government policies and market adjustments, can help smooth out seasonal fluctuations and promote a more stable economic environment [3][4] - It suggests that industries can escape cyclical constraints by capturing and locking in upward trends, leading to more consistent returns in the future [4]
405.09万人次,镇江火出圈! 文旅融合绘新景,消费多元活力旺
Yang Zi Wan Bao Wang· 2025-05-07 12:14
Group 1: Tourism and Cultural Consumption - During the recent "May Day" holiday, Zhenjiang saw a significant increase in tourism, with 4.05 million visitors and a total tourism revenue of 3.432 billion yuan, representing year-on-year growth of 24.39% and 23.01% respectively [1] - The city has actively promoted high-quality development of cultural tourism by innovating and launching combined cultural tourism products, effectively converting tourism flow into consumption growth [1] Group 2: New Experience Offerings - The Changshan International Aviation Flying Camp introduced paragliding and hot air balloon experiences, providing visitors with immersive aerial views of the city [2][4] - The camp also offers diverse leisure products such as off-road vehicles and camping barbecues to meet the varied and personalized needs of tourists [6] Group 3: Technology and Culture Integration - AI robots "Jin Xiaozhi" and "Bei Xiaogu" were introduced in scenic spots like Jinshan and Beigu Mountain, enhancing the cultural experience through interactive poetry and real-time engagement with visitors [7][9] - The integration of technology and culture aims to revitalize historical scenes and traditional culture, making the experience more engaging for visitors [11] Group 4: Nighttime Cultural Activities - The Gexian Lake Park in Jurong launched immersive nighttime activities, including water curtain light shows and traditional cultural markets, creating a vibrant atmosphere for visitors [13][15] - The park features nearly a hundred stalls showcasing intangible cultural heritage crafts and local delicacies, enhancing the overall visitor experience [17] Group 5: Artistic and Leisure Spaces - The DUGAO COFFEE venue has become a popular spot for visitors to enjoy coffee and music, contributing to a relaxed cultural atmosphere [18][20] - Zhenjiang has implemented a cultural guidance volunteer service model, recruiting over 200 cultural guides to enhance the cultural experience in various new spaces [20] Group 6: Future Development Focus - Zhenjiang plans to continue focusing on tourist needs and deepen the city's cultural heritage, aiming to create a comprehensive experience that combines daytime sightseeing with nighttime cultural activities [20]
五一南川行,消费热潮中的独特体验很上头!
Sou Hu Cai Jing· 2025-05-06 12:30
Core Insights - The "May Day" holiday in Nanchuan has seen a vibrant commercial atmosphere driven by a series of cultural and tourism activities, leading to a significant boost in consumer spending [3][19] - The integration of cultural tourism and consumption upgrades has been the main theme, resulting in a diverse and prosperous commercial market [3] Group 1: Tourism and Activities - Nanchuan's East Street transformed into a popular tourist destination with various engaging activities that ignited consumer enthusiasm [5] - The "Together Dance" folk intangible cultural heritage performance showcased traditional arts, while outdoor camping and music parties attracted visitors, significantly increasing foot traffic and sales in local eateries and souvenir shops [7][10] - Scenic spots like Jinfo Mountain and Shenlong Gorge implemented unique activities that drew large crowds, enhancing the overall tourism experience [8][10] Group 2: Commercial Performance - During the holiday, major shopping centers and restaurants reported high customer turnout, with promotional activities driving sales in beauty, fashion, and electronics sectors [12][15] - Public parking facilities were free for visitors, covering over 20,000 spaces, which contributed to increased foot traffic in commercial areas [17] - From May 1 to May 5, monitored retail and hospitality businesses achieved a total sales revenue of 32.67 million yuan, marking a 6.1% year-on-year increase, indicating a robust holiday market [19]
“溶洞游”打造假日消费新场景 这个“五一”一起去探索溶洞奇幻魅力
Yang Shi Wang· 2025-05-02 03:01
Core Insights - The unique cave exploration activities in Beijing's Fangshan district have gained popularity among tourists during the "May Day" holiday, with significant visitor numbers reported [1][3] - The local government and tourism operators are emphasizing the importance of protecting these geological treasures while promoting tourism [4][6] Group 1: Tourist Attraction and Visitor Statistics - The Silver Fox Cave features various geological formations and typically receives around 600 visitors on weekends, with daily numbers exceeding 1,000 during the holiday [3] - The Yunshui Cave, another significant cave in Beijing, is 613 meters long and formed between 400 million to 1 billion years ago, also experiencing an increase in visitor numbers during the holiday [4] Group 2: Environmental Protection and Awareness - Experts highlight the need for visitors to avoid touching stalactites and other formations to prevent damage caused by pollen and spores from human contact [8] - The geological formations in these caves, primarily composed of soluble rocks like dolomite, took millions of years to develop, underscoring the importance of conservation [6] Group 3: Economic Impact and Local Development - The popularity of cave tourism has led to the development of new business opportunities in the surrounding areas, including the establishment of 50 guesthouses in Shangying Water Village [10] - Local tourism initiatives include offering fresh seasonal produce in restaurants and activities like mining-themed train rides and camping during the holiday [10]