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一周新消费NO.333|「瑞幸咖啡」x鬼灭之刃联名即将上线;Keep官宣孙颖莎出任品牌代言人
新消费智库· 2025-11-02 13:04
New Product Launches - Sanquan has launched new organic "Yami" wontons and dumplings, featuring 8 organic ingredients and a protein content of 7.8g per 100g, ready in 4 minutes without thawing [5][3] - Mengniu has introduced a new lemon-flavored drink under its "True Fruit" brand, made with Yuleke lemon pulp and real lemon juice [7][3] - Luckin Coffee has released its first savory milk tea, inspired by traditional Xilin Gol tea, featuring roasted rice and authentic milk skin flavor [5][3] - Kang Shifu has collaborated with "Zootopia" to launch a jelly drink with iced black tea flavor, offering two consumption methods [5][3] - Huayuan has launched a new jujube juice product, targeting the new Chinese health market with a juice content of 30% [9][3] Industry Events - V Rum has introduced a new pentagonal bottle made from 100% recycled glass, setting a sustainability standard in the spirits industry [10] - Taobao has announced the launch of a new convenience store brand, aiming for a 24-hour operation and 30-minute delivery service [10] - The first store of "Ruyi Sushi," a new sushi brand under Haidilao, has opened in Hangzhou, focusing on fresh and immediate dining experiences [26][10] - Miniso has opened its first MINISO LAND in Thailand, combining shopping and social experiences [35][10] Investment and Financing Trends - Keurig Dr Pepper has secured $7 billion in financing for its acquisition of JDE Peet's, valued at $18 billion [18] - Upcycled Plant Power, a UK food tech company, has raised £2.5 million in funding, including £1.5 million from a climate-focused investment firm [20] - Duck Duck Water has completed a RMB 10 million angel round financing to enhance its brand and digital systems [21] - Bryan Johnson's anti-aging company Blueprint has raised $60 million in funding [21] Food Industry Developments - Yuanqi Forest has established a dairy company with a registered capital of RMB 166 million, focusing on dairy product production [24] - Xinjiang Tianrun Dairy has launched a 200,000-ton dairy processing project, marking a significant step in its industrial development [25] - "Guozi Shule" has introduced fruit beer products, marking its first entry into the beer market with high fruit juice content [26] - Luckin Coffee is set to launch a collaboration with "Demon Slayer" on November 3, 2023, featuring themed merchandise [29]