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4大板块、7大赛事、9大体育旅游线路,2025大众冰雪季打造全民冰雪嘉年华
Chang Jiang Ri Bao· 2025-12-17 08:41
Core Viewpoint - The 2025 Wuhan Public Ice and Snow Season aims to enhance urban vitality and promote consumption through a comprehensive winter sports carnival, running from December 20, 2025, to February 23, 2026, featuring various events and activities [5][7]. Group 1: Event Overview - The theme for the 2025 Wuhan Public Ice and Snow Season is "Seeking Plum Blossoms in the Snow: Ice and Snow Competition with Passion" [5]. - The main venue will be at Wuhan Ganlu Mountain Cultural and Creative City, with additional venues across 7 ice rinks and 4 ski resorts, as well as key commercial areas and scenic spots [5]. - The opening ceremony on December 21, 2025, will feature a grand ice and snow carnival with four main areas: competitive events, public experiences, industry exhibitions, and cultural tourism food [5]. Group 2: Activities and Promotions - The event will include a series of promotional activities designed to boost consumption, featuring 9 premium sports tourism routes that integrate professional ski resorts with major attractions in Wuhan [6]. - A total of 150 million yuan in ice and snow consumption vouchers will be distributed to promote youth training and new sports tourism products [6]. - The event will host seven major competitions, including the National Ski Open and Urban Ice Hockey League, along with four fun ice and snow activities [6][9]. Group 3: Strategic Importance - The 2025 Wuhan Public Ice and Snow Season is positioned as a key initiative to support the national goal of engaging 300 million people in winter sports and to enhance Wuhan's status as a national central city [7]. - It aims to strengthen the city's seasonal event branding, contributing to the overall urban influence and vitality [7].
“创新服务+金融活水”双轮驱动 点燃“冰雪经济”热引擎
Yang Shi Wang· 2025-12-01 07:22
Group 1 - The core viewpoint of the articles highlights the rapid growth of winter tourism in China, particularly in regions like Heilongjiang and Xinjiang, driven by special train services and school holidays [1][3][9] - The first winter tourism train to Mohe, Heilongjiang, carried over 300 tourists, emphasizing a "slow travel, deep experience" approach, allowing visitors to enjoy the unique winter landscapes [3][5] - In Xinjiang, the introduction of the first "snow holiday" for students from December 1 to 5, combined with various discounts at ski resorts, is expected to boost local tourism and related economic activities [9][11] Group 2 - The transportation network in Mohe is expanding to meet the demands of the winter tourism peak, with additional train services and increased flight frequencies to connect with other tourist cities [9] - In Alatau, ski resorts are offering significant discounts for students, including free ski passes and reduced prices for rentals and dining, which is anticipated to attract more families and enhance local tourism [11][12] - The "Ice and Snow Go Crazy Festival" launched in Shenyang aims to transform cold resources into a vibrant economy through cross-regional financial collaboration and consumer incentives [13][15][17] Group 3 - The festival connects seven cities, creating a comprehensive service network to promote unique ice and snow experiences across different regions [15] - Financial services are being coordinated to support small and micro enterprises in the tourism sector, while also providing consumers with substantial discounts on travel-related expenses [19]