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雪季“开板”!“冷经济”撬动“热消费”,南北雪场火爆
Nan Fang Du Shi Bao· 2025-10-23 08:45
据10月16日发布的《中国冰雪产业发展研究报告(2025)》(以下简称"报告"),冰雪消费成为扩大内 需和培育新型消费的重要增长点,我国冰雪产业规模有望突破万亿元。从冬奥会到亚冬会,冰雪运动热 潮摆脱自然地理条件和季节的限制,南北雪场皆火爆,"三亿人上冰雪"成为现实。 美团旅行数据显示,2025年10月中旬以来,"室外滑雪场"搜索量同比上涨近900%,开板较早的可可托 海国际滑雪度假区搜索量上涨279%。深圳、北京、上海、哈尔滨、张家口、武汉、广州、杭州、沈 阳、成都为冰雪游Top10客源地城市,一线城市游客冰雪季出行热度领跑全国。一张雪票,对周边餐 饮、住宿等服务消费拉动作用明显。美团"滑雪场附近美食""滑雪场附近酒店"搜索量同比上涨两成多。 "冷经济"撬动"热消费":一张雪票带动周边2公里内住宿、美食热度上涨 报告指出,2024—2025冰雪季,滑雪场周边两公里消费金额增长27.97%,冰雪运动对周边零售、交 通、餐饮等行业拉动作用明显。美团旅行数据进一步表明,冰雪游带热滑雪场周边酒店、美食热度。10 月中旬以来,美团上"滑雪场附近美食"搜索量同比上涨40%,"滑雪场附近酒店"搜索量上涨超20%。其 中, ...
A股异动丨冰雪经济概念股拉升,长白山触及涨停,2025年中国冰雪产业规模将破万亿
Ge Long Hui A P P· 2025-10-20 05:21
Group 1 - The core viewpoint of the news highlights the significant rise in A-share market stocks related to the ice and snow economy, driven by the upcoming 2025 International Winter Sports Expo in Beijing, which is expected to boost the industry significantly [1] - The report released at the expo predicts that China's ice and snow industry will exceed 1 trillion yuan, reaching 1,005.3 billion yuan by 2025, indicating strong growth potential in this sector [1] - The easing of visa policies for certain countries is expected to attract 817,000 inbound visitors to snow resorts during the 2024-2025 snow season, further enhancing the growth prospects of the ice and snow industry [1] Group 2 - Notable stock performances include: - Dalian Shengya with a rise of 10.01% and a market capitalization of 5.381 billion yuan [2] - Ice Mountain Cold with a rise of 7.83% and a market capitalization of 5.574 billion yuan [2] - Tianfu Cultural Tourism with a rise of 5.04% and a market capitalization of 6.988 billion yuan [2] - Other companies such as Tibet Tourism and Sanfu Outdoor also saw increases of over 3%, reflecting a broader positive trend in the sector [1][2] - The overall market sentiment is bolstered by the formation of MACD golden cross signals, indicating a favorable outlook for these stocks [2]