据10月16日发布的《中国冰雪产业发展研究报告（2025）》（以下简称"报告"），冰雪消费成为扩大内 需和培育新型消费的重要增长点，我国冰雪产业规模有望突破万亿元。从冬奥会到亚冬会，冰雪运动热 潮摆脱自然地理条件和季节的限制，南北雪场皆火爆，"三亿人上冰雪"成为现实。 美团旅行数据显示，2025年10月中旬以来，"室外滑雪场"搜索量同比上涨近900%，开板较早的可可托 海国际滑雪度假区搜索量上涨279%。深圳、北京、上海、哈尔滨、张家口、武汉、广州、杭州、沈 阳、成都为冰雪游Top10客源地城市，一线城市游客冰雪季出行热度领跑全国。一张雪票，对周边餐 饮、住宿等服务消费拉动作用明显。美团"滑雪场附近美食""滑雪场附近酒店"搜索量同比上涨两成多。 "冷经济"撬动"热消费"：一张雪票带动周边2公里内住宿、美食热度上涨 报告指出，2024—2025冰雪季，滑雪场周边两公里消费金额增长27.97%，冰雪运动对周边零售、交 通、餐饮等行业拉动作用明显。美团旅行数据进一步表明，冰雪游带热滑雪场周边酒店、美食热度。10 月中旬以来，美团上"滑雪场附近美食"搜索量同比上涨40%，"滑雪场附近酒店"搜索量上涨超20%。其 中， ...

Core Insights - The ice and snow industry in China is expected to exceed 1 trillion yuan, becoming a significant growth point for expanding domestic demand and fostering new consumption [1] - The popularity of ice and snow sports has surged, with a notable increase in outdoor skiing searches and participation across various cities [1][2] - The demand for related services, such as dining and accommodation near ski resorts, has also seen substantial growth [2] Industry Growth - The report indicates that from the 2024 to 2025 ski season, consumption within a two-kilometer radius of ski resorts is projected to grow by 27.97% year-on-year [2] - Search volume for "food near ski resorts" increased by 40%, while "hotels near ski resorts" saw over a 20% rise [2] - Specific ski resorts like Changbai Mountain and Yabuli have experienced significant increases in hotel search volume, with 620% and 447% respectively [2] Regional Insights - Harbin's Ice and Snow World is preparing for its largest-ever construction scale, incorporating more ice sculptures and snow creations, along with enhanced technological elements [2] - The top ten source cities for visitors to Harbin's Ice and Snow World include Liaoning, Beijing, Guangdong, and others, indicating a broad interest in ice tourism [2] Indoor Skiing Trends - Indoor ski resorts in cities like Shanghai and Shenzhen are becoming popular as high-frequency consumption venues, with China leading globally in the number of indoor ski facilities [3] - As of May 2025, China will host seven of the top ten indoor ski resorts worldwide, with Shanghai Yao Snow ranked first [3] Training and Participation - The demand for ice skating training services is on the rise, with significant increases in searches for ice skating and related training programs [3] - The number of participants in ice sports is expected to reach new highs this season, driven by the growing popularity of ice and snow activities [3]

Group 1: Zhuangzhuang Group - Zhuangzhuang Group announced the gradual shutdown of its "Free Market" business to focus on the high-growth "Official Verification" model, which has become the mainstream choice for users on the platform since 2019 [1] - The "Free Market" business currently accounts for less than 3% of the platform's overall GMV (Gross Merchandise Volume) [1] - This strategic decision aims to optimize resource allocation and enhance platform credibility [1] Group 2: Bona Film Group - Bona Film Group reported that CITIC Securities Investment Co., Ltd. and its concerted parties reduced their shareholding to 8.90% after selling a total of 15.17 million shares, representing 1.10% of the company's total equity [2] - The film industry is still in an adjustment period, prompting investors to monitor shareholder movements and improvements in the company's fundamentals [3] Group 3: Changbai Mountain - Changbai Mountain's subsidiary, Yiyou Company, plans to pre-purchase 3.15 million yuan worth of ski tickets from a related party, securing exclusive agency rights for the 2025-2026 winter season [4] - After selling all purchased ski tickets, Yiyou Company expects to achieve a net profit of approximately 330,000 yuan [4] - The company will also pre-purchase 15 million yuan worth of scenic area tickets at a 15% discount, which is expected to enhance profit margins and support long-term profit growth [4]