Core Insights - The winter tourism market in China is experiencing a significant surge, particularly in ice and snow activities, driven by innovative "ice and snow +" scenarios that integrate dining, transportation, accommodation, and sports [1][2] Group 1: Market Trends - The ice and snow consumption market is witnessing a continuous increase in popularity, with various locations across the country seeing a rise in participation and engagement [1] - In the current snow season, the customer flow at ski resorts has increased by over 30% year-on-year, indicating a strong demand for snow sports [2] - Nearly 20 million people have shown interest in ice and snow sports this winter, with popular destinations including Beijing, Zhangjiakou, Harbin, Jilin, Hohhot, Urumqi, and the Altay region [1] Group 2: Consumer Behavior - There is a notable trend of consumers transitioning from trying out snow sports to becoming long-term enthusiasts, particularly through affordable experience tickets and beginner packages [2] - The integration of ice and snow activities with food, events, and performances is attracting international tourists, with inbound travel orders for ice and snow destinations nearly doubling [2][3] Group 3: Economic Impact - The ice and snow economy is projected to generate over 187.5 billion yuan in consumer spending during the 2024-2025 season, reflecting a growth of over 25% compared to the previous season [3] - The development of ice and snow tourism is seen as a new consumption model that merges sports, tourism, and lifestyle, driven by the demand for high-quality and engaging experiences [3]

Core Viewpoint - The introduction of "snow holidays" in various regions, such as Xinjiang and Jilin, aims to enhance student well-being and promote local tourism, creating a positive economic impact through increased family travel and leisure activities [3][5]. Group 1: Implementation of Snow Holidays - Xinjiang's Altay region has established its first "snow holiday" from December 1 to 5, 2025, allowing 73,000 students to enjoy a continuous 9-day break [3]. - Urumqi's education bureau announced the trial of "spring" and "snow" holidays starting in 2025, with Urumqi students also benefiting from a 9-day holiday [3]. - Jilin Province's "ice and snow holiday" is scheduled from December 3 to 7, 2025, ensuring it does not overlap with winter and summer breaks for compulsory education students [3]. Group 2: Impact on Tourism - Jilin's local tourism saw a significant increase, with a 6.5-fold week-on-week rise in bookings for one to three-day tours during the snow holiday period [4]. - The introduction of ticket discounts for students in Jilin has boosted family travel, leading to increased hotel and attraction bookings across various cities [4]. - In Altay, ski resorts offered free tickets and half-price equipment rentals for students, resulting in a surge of families visiting ski areas [5]. Group 3: Economic and Social Benefits - The snow holiday initiative is seen as a way to promote student health and well-being while also stimulating off-peak tourism, thereby enhancing local economic sustainability [5]. - Experts believe that these holidays can help cultivate the market and promote the development of the ice and snow economy, making tourism more sustainable [5].

Core Insights - The introduction of "snow holidays" in various regions is expected to boost local tourism and enhance family travel experiences [2][3][4] Group 1: Snow Holidays Implementation - Xinjiang's Altay region will implement its first "snow holiday" from December 1 to 5, 2025, providing a continuous 9-day break for 73,000 students [2] - Jilin Province has scheduled its "ice and snow holiday" from December 3 to 7, 2025, ensuring it does not overlap with summer and winter vacations [2] - The implementation of these holidays is part of a broader initiative to promote student well-being and educational practices [2][3] Group 2: Impact on Tourism - Jilin's local tourism saw a significant increase, with daily visitors to the Songhua Lake Resort exceeding 3,000 during the snow holiday, and ski trail usage rising by 60% compared to regular days [2][3] - The booking volume for local tours in Jilin surged over 6.5 times week-on-week during the snow holiday, driven by promotional ticket offers for students [3] - In regions like Urumqi and Altay, ski resorts offered discounts on lift tickets and equipment rentals, attracting many families to the slopes [3] Group 3: Economic and Social Benefits - Experts suggest that the establishment of snow holidays can cultivate the market and promote the development of the ice and snow economy [4] - These holidays encourage off-peak travel, which can sustain tourism consumption during traditionally slower periods [4]

Group 1 - The core viewpoint of the articles highlights the significant growth and popularity of the ice and snow tourism industry in China, driven by government initiatives and consumer interest in winter sports [1][2][3] - Regions like Jilin and Xinjiang have announced extended winter holidays, encouraging families to engage in ice and snow activities, which has led to a surge in tourism and related spending [1] - The ice and snow industry in China is projected to exceed 1 trillion yuan, reaching 1,005.3 billion yuan this year, indicating a robust market expansion since the successful bid for the 2022 Winter Olympics [1] Group 2 - Recent data shows a remarkable increase in interest for ice and snow activities, with searches for nearby ski resorts up by 87% year-on-year, and ticket bookings for certain scenic spots doubling [2] - The quality of ski resorts in regions like Jilin, Hebei, and Heilongjiang is becoming more attractive due to their favorable geographical advantages, service upgrades, and competitive pricing [2] - Ski resorts are enhancing their services, such as introducing smart photography technology and free shuttle services, which are expected to improve the overall visitor experience and increase tourism flow [2][3] Group 3 - Various ski resorts are implementing service upgrades, including pet-friendly areas and unique entertainment events, which are expected to attract more visitors and enhance the overall appeal of the ice and snow tourism experience [3] - The economic impact of ski resorts extends beyond direct tourism revenue, with a reported 27.97% increase in consumer spending within a two-kilometer radius of ski areas, benefiting local businesses [3] - The development of the ice and snow economy is seen as a catalyst for regional growth, positively affecting surrounding industries and contributing to overall economic prosperity [3]

Core Insights - The new snow season has begun, with various regions innovating and enhancing services to maximize the economic benefits of snow resources [1] Group 1: Regional Initiatives - Urumqi and Altay regions are offering a five-day snow holiday for middle and primary school students from December 1 to 5 [1] - Ski resorts, hotels, and guesthouses in Urumqi are providing discounts, including free ski passes and half-price equipment rentals for students [2] - Altay's cultural and tourism bureau is promoting free skiing at four ski resorts, half-price winter camps, and free public transport for students [2] Group 2: Facility Developments - A new indoor ski facility in Jiangxi has become popular, with a total area of 20,000 square meters, making it the largest indoor ski area in the province [3] - The facility has generated over 2 million yuan in online ticket sales within its first month of operation [3] - The facility combines skiing with local red culture, offering themed activities and educational programs [3] Group 3: Educational Programs - In Inner Mongolia, over 270 local students participated in a skiing experience as part of an educational program [4] - The 21st Inner Mongolia Ice and Snow Nadam will take place in December, coinciding with various ice and snow tourism activities [4]

Core Insights - The ice and snow industry in China is projected to exceed 1 trillion yuan, driven by the growing popularity of winter sports and events like the Winter Olympics and Asian Winter Games [1] - The surge in ice and snow consumption is becoming a significant growth point for domestic demand and new consumption patterns [1] Group 1: Industry Growth and Trends - The report indicates that from October 2024 to 2025, spending around ski resorts is expected to increase by 27.97%, highlighting the positive impact of winter sports on surrounding retail, transportation, and dining sectors [1] - The search volume for outdoor ski resorts has increased by nearly 900% year-on-year, with specific resorts like Keketohai International Ski Resort seeing a 279% rise [1] - The top ten cities for ice and snow tourism include major urban centers such as Shenzhen, Beijing, and Shanghai, indicating a strong interest from first-tier cities [1] Group 2: Regional Highlights - Harbin Ice and Snow World is set to have its largest construction scale ever, incorporating more ice sculptures and diverse technological elements, with a 163% increase in daily search volume on Meituan since mid-October [2] - The proportion of post-2000 generation visitors to Harbin Ice and Snow World has grown by 32% year-on-year, reflecting a shift in demographic interest [2] - Hotel bookings in Harbin have seen a 122% increase, indicating a robust demand for accommodation during the winter season [2] Group 3: Indoor Skiing and Training Services - Indoor ski resorts in southern cities like Shanghai and Shenzhen are becoming popular, with Shanghai's Yao Xue Ice and Snow World ranking first globally among indoor ski resorts [3] - The search volume for indoor ice skating venues has increased by over 207%, with significant growth in interest for figure skating and children's training programs [4] - The overall participation in ice and snow activities is expected to reach new highs this season, as the industry continues to evolve from niche to mainstream [4]

Core Insights - The ice and snow industry in China is expected to exceed 1 trillion yuan, becoming a significant growth point for expanding domestic demand and fostering new consumption [1] - The popularity of ice and snow sports has surged, with a notable increase in outdoor skiing searches and participation across various cities [1][2] - The demand for related services, such as dining and accommodation near ski resorts, has also seen substantial growth [2] Industry Growth - The report indicates that from the 2024 to 2025 ski season, consumption within a two-kilometer radius of ski resorts is projected to grow by 27.97% year-on-year [2] - Search volume for "food near ski resorts" increased by 40%, while "hotels near ski resorts" saw over a 20% rise [2] - Specific ski resorts like Changbai Mountain and Yabuli have experienced significant increases in hotel search volume, with 620% and 447% respectively [2] Regional Insights - Harbin's Ice and Snow World is preparing for its largest-ever construction scale, incorporating more ice sculptures and snow creations, along with enhanced technological elements [2] - The top ten source cities for visitors to Harbin's Ice and Snow World include Liaoning, Beijing, Guangdong, and others, indicating a broad interest in ice tourism [2] Indoor Skiing Trends - Indoor ski resorts in cities like Shanghai and Shenzhen are becoming popular as high-frequency consumption venues, with China leading globally in the number of indoor ski facilities [3] - As of May 2025, China will host seven of the top ten indoor ski resorts worldwide, with Shanghai Yao Snow ranked first [3] Training and Participation - The demand for ice skating training services is on the rise, with significant increases in searches for ice skating and related training programs [3] - The number of participants in ice sports is expected to reach new highs this season, driven by the growing popularity of ice and snow activities [3]

Group 1: Zhuangzhuang Group - Zhuangzhuang Group announced the gradual shutdown of its "Free Market" business to focus on the high-growth "Official Verification" model, which has become the mainstream choice for users on the platform since 2019 [1] - The "Free Market" business currently accounts for less than 3% of the platform's overall GMV (Gross Merchandise Volume) [1] - This strategic decision aims to optimize resource allocation and enhance platform credibility [1] Group 2: Bona Film Group - Bona Film Group reported that CITIC Securities Investment Co., Ltd. and its concerted parties reduced their shareholding to 8.90% after selling a total of 15.17 million shares, representing 1.10% of the company's total equity [2] - The film industry is still in an adjustment period, prompting investors to monitor shareholder movements and improvements in the company's fundamentals [3] Group 3: Changbai Mountain - Changbai Mountain's subsidiary, Yiyou Company, plans to pre-purchase 3.15 million yuan worth of ski tickets from a related party, securing exclusive agency rights for the 2025-2026 winter season [4] - After selling all purchased ski tickets, Yiyou Company expects to achieve a net profit of approximately 330,000 yuan [4] - The company will also pre-purchase 15 million yuan worth of scenic area tickets at a 15% discount, which is expected to enhance profit margins and support long-term profit growth [4]