Core Viewpoint - The introduction of "snow holidays" in various regions, such as Xinjiang and Jilin, aims to enhance student well-being and promote local tourism, creating a positive economic impact through increased family travel and leisure activities [3][5]. Group 1: Implementation of Snow Holidays - Xinjiang's Altay region has established its first "snow holiday" from December 1 to 5, 2025, allowing 73,000 students to enjoy a continuous 9-day break [3]. - Urumqi's education bureau announced the trial of "spring" and "snow" holidays starting in 2025, with Urumqi students also benefiting from a 9-day holiday [3]. - Jilin Province's "ice and snow holiday" is scheduled from December 3 to 7, 2025, ensuring it does not overlap with winter and summer breaks for compulsory education students [3]. Group 2: Impact on Tourism - Jilin's local tourism saw a significant increase, with a 6.5-fold week-on-week rise in bookings for one to three-day tours during the snow holiday period [4]. - The introduction of ticket discounts for students in Jilin has boosted family travel, leading to increased hotel and attraction bookings across various cities [4]. - In Altay, ski resorts offered free tickets and half-price equipment rentals for students, resulting in a surge of families visiting ski areas [5]. Group 3: Economic and Social Benefits - The snow holiday initiative is seen as a way to promote student health and well-being while also stimulating off-peak tourism, thereby enhancing local economic sustainability [5]. - Experts believe that these holidays can help cultivate the market and promote the development of the ice and snow economy, making tourism more sustainable [5].

Core Insights - The introduction of "snow holidays" in various regions is expected to boost local tourism and enhance family travel experiences [2][3][4] Group 1: Snow Holidays Implementation - Xinjiang's Altay region will implement its first "snow holiday" from December 1 to 5, 2025, providing a continuous 9-day break for 73,000 students [2] - Jilin Province has scheduled its "ice and snow holiday" from December 3 to 7, 2025, ensuring it does not overlap with summer and winter vacations [2] - The implementation of these holidays is part of a broader initiative to promote student well-being and educational practices [2][3] Group 2: Impact on Tourism - Jilin's local tourism saw a significant increase, with daily visitors to the Songhua Lake Resort exceeding 3,000 during the snow holiday, and ski trail usage rising by 60% compared to regular days [2][3] - The booking volume for local tours in Jilin surged over 6.5 times week-on-week during the snow holiday, driven by promotional ticket offers for students [3] - In regions like Urumqi and Altay, ski resorts offered discounts on lift tickets and equipment rentals, attracting many families to the slopes [3] Group 3: Economic and Social Benefits - Experts suggest that the establishment of snow holidays can cultivate the market and promote the development of the ice and snow economy [4] - These holidays encourage off-peak travel, which can sustain tourism consumption during traditionally slower periods [4]

人民网记者杨虞波罗马俊华 日前，我国吉林、新疆等地已宣布放五天的冰雪假期，最长可连休9天，鼓励学生外出游玩，参与冬令 营、文化研学等活动。 各地相应推出的配套政策也十分"给力"：吉林全省发放1亿元冰雪消费券，学生可免费体验滑雪和滑 冰，陪同家长享受雪票和门票7折优惠；乌鲁木齐、阿勒泰等地中小学生可在指定雪场免费滑雪2天，并 享受住宿、交通等优惠。 雪假政策创造了"亲子冰雪游"的消费契机，有效避开了元旦、春节等传统旅游高峰，推动了以家庭为单 位的冰雪旅游消费，为今冬文旅市场带来了热度。 自2015年北京成功申办2022年冬奥会以来，我国冰雪产业规模显著增长。《中国冰雪产业发展研究报告 (2025)》(以下简称《报告》)显示，今年我国冰雪产业规模将突破万亿元大关，达到10053亿元。在冰雪 经济热潮下，我国冰雪运动消费群体不断扩大，更多人将冰雪运动纳入旅游计划。 "第一次来东北滑雪，感觉很不错。开板仪式和'顶门'首滑的氛围非常热烈，完全不觉得冷，只想赶紧 去雪道上畅滑。"来自上海的唐女士在开板首日早早来到滑雪场排队。 随着国内各大滑雪场相继"开板"，冰雪游热度持续攀升。美团数据显示，近一周，"附近的滑雪场"搜索 ...

Core Insights - The new snow season has begun, with various regions innovating and enhancing services to maximize the economic benefits of snow resources [1] Group 1: Regional Initiatives - Urumqi and Altay regions are offering a five-day snow holiday for middle and primary school students from December 1 to 5 [1] - Ski resorts, hotels, and guesthouses in Urumqi are providing discounts, including free ski passes and half-price equipment rentals for students [2] - Altay's cultural and tourism bureau is promoting free skiing at four ski resorts, half-price winter camps, and free public transport for students [2] Group 2: Facility Developments - A new indoor ski facility in Jiangxi has become popular, with a total area of 20,000 square meters, making it the largest indoor ski area in the province [3] - The facility has generated over 2 million yuan in online ticket sales within its first month of operation [3] - The facility combines skiing with local red culture, offering themed activities and educational programs [3] Group 3: Educational Programs - In Inner Mongolia, over 270 local students participated in a skiing experience as part of an educational program [4] - The 21st Inner Mongolia Ice and Snow Nadam will take place in December, coinciding with various ice and snow tourism activities [4]

Core Insights - The ice and snow industry in China is projected to exceed 1 trillion yuan, driven by the growing popularity of winter sports and events like the Winter Olympics and Asian Winter Games [1] - The surge in ice and snow consumption is becoming a significant growth point for domestic demand and new consumption patterns [1] Group 1: Industry Growth and Trends - The report indicates that from October 2024 to 2025, spending around ski resorts is expected to increase by 27.97%, highlighting the positive impact of winter sports on surrounding retail, transportation, and dining sectors [1] - The search volume for outdoor ski resorts has increased by nearly 900% year-on-year, with specific resorts like Keketohai International Ski Resort seeing a 279% rise [1] - The top ten cities for ice and snow tourism include major urban centers such as Shenzhen, Beijing, and Shanghai, indicating a strong interest from first-tier cities [1] Group 2: Regional Highlights - Harbin Ice and Snow World is set to have its largest construction scale ever, incorporating more ice sculptures and diverse technological elements, with a 163% increase in daily search volume on Meituan since mid-October [2] - The proportion of post-2000 generation visitors to Harbin Ice and Snow World has grown by 32% year-on-year, reflecting a shift in demographic interest [2] - Hotel bookings in Harbin have seen a 122% increase, indicating a robust demand for accommodation during the winter season [2] Group 3: Indoor Skiing and Training Services - Indoor ski resorts in southern cities like Shanghai and Shenzhen are becoming popular, with Shanghai's Yao Xue Ice and Snow World ranking first globally among indoor ski resorts [3] - The search volume for indoor ice skating venues has increased by over 207%, with significant growth in interest for figure skating and children's training programs [4] - The overall participation in ice and snow activities is expected to reach new highs this season, as the industry continues to evolve from niche to mainstream [4]

Core Insights - The ice and snow industry in China is expected to exceed 1 trillion yuan, becoming a significant growth point for expanding domestic demand and fostering new consumption [1] - The popularity of ice and snow sports has surged, with a notable increase in outdoor skiing searches and participation across various cities [1][2] - The demand for related services, such as dining and accommodation near ski resorts, has also seen substantial growth [2] Industry Growth - The report indicates that from the 2024 to 2025 ski season, consumption within a two-kilometer radius of ski resorts is projected to grow by 27.97% year-on-year [2] - Search volume for "food near ski resorts" increased by 40%, while "hotels near ski resorts" saw over a 20% rise [2] - Specific ski resorts like Changbai Mountain and Yabuli have experienced significant increases in hotel search volume, with 620% and 447% respectively [2] Regional Insights - Harbin's Ice and Snow World is preparing for its largest-ever construction scale, incorporating more ice sculptures and snow creations, along with enhanced technological elements [2] - The top ten source cities for visitors to Harbin's Ice and Snow World include Liaoning, Beijing, Guangdong, and others, indicating a broad interest in ice tourism [2] Indoor Skiing Trends - Indoor ski resorts in cities like Shanghai and Shenzhen are becoming popular as high-frequency consumption venues, with China leading globally in the number of indoor ski facilities [3] - As of May 2025, China will host seven of the top ten indoor ski resorts worldwide, with Shanghai Yao Snow ranked first [3] Training and Participation - The demand for ice skating training services is on the rise, with significant increases in searches for ice skating and related training programs [3] - The number of participants in ice sports is expected to reach new highs this season, driven by the growing popularity of ice and snow activities [3]

Group 1: Zhuangzhuang Group - Zhuangzhuang Group announced the gradual shutdown of its "Free Market" business to focus on the high-growth "Official Verification" model, which has become the mainstream choice for users on the platform since 2019 [1] - The "Free Market" business currently accounts for less than 3% of the platform's overall GMV (Gross Merchandise Volume) [1] - This strategic decision aims to optimize resource allocation and enhance platform credibility [1] Group 2: Bona Film Group - Bona Film Group reported that CITIC Securities Investment Co., Ltd. and its concerted parties reduced their shareholding to 8.90% after selling a total of 15.17 million shares, representing 1.10% of the company's total equity [2] - The film industry is still in an adjustment period, prompting investors to monitor shareholder movements and improvements in the company's fundamentals [3] Group 3: Changbai Mountain - Changbai Mountain's subsidiary, Yiyou Company, plans to pre-purchase 3.15 million yuan worth of ski tickets from a related party, securing exclusive agency rights for the 2025-2026 winter season [4] - After selling all purchased ski tickets, Yiyou Company expects to achieve a net profit of approximately 330,000 yuan [4] - The company will also pre-purchase 15 million yuan worth of scenic area tickets at a 15% discount, which is expected to enhance profit margins and support long-term profit growth [4]