Core Insights - The transformation of China's railway system from a transportation tool to an immersive consumption platform is highlighted, focusing on the creation of themed trains that cater to specific consumer interests [1][2] - The railway industry is actively identifying and aggregating consumer groups with shared interests, turning traditional passengers into target consumers through specialized services [1] - The journey itself is becoming a part of the consumption experience, with the railway offering various themed trains that enhance passenger engagement and spending [2] Group 1 - The railway is evolving from an efficient transportation channel to a consumption platform that activates demand [1] - The introduction of themed trains, such as those for concerts and skiing, allows for the aggregation of passengers with common interests, enhancing their travel experience [1] - The deep integration of services into the travel experience transforms the journey into a participatory event, blurring the lines between travel and consumption [2] Group 2 - As of the first ten months of this year, the number of tourist trains operated nationwide reached 2,049, marking an increase of over 28.1% [2] - Themed trains like the "Yichun" movie train and "Ice and Snow" train are designed to enhance passenger experience and willingness to spend by incorporating entertainment elements [2] - The railway's transformation is contributing to a more vibrant and meaningful "flowing China," where the journey itself is considered part of the destination [2]

Group 1 - The core viewpoint of the article highlights that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, indicating a strong growth trend in the ice and snow economy [1] - The number of ski resorts in China is expected to increase from 1,133 in 2018 to 2,678 by 2024, representing a growth rate of 136% [1] - The consumption amount at ski resorts is projected to reach 78.613 billion yuan during the 2024-2025 winter season, with a year-on-year increase of 27.97% in spending within two kilometers of ski resorts [1] Group 2 - Ice and snow sports are expanding beyond northern regions, with a 17,500 square meter ski resort in Ningbo attracting hundreds of visitors daily, 70% of whom come from the Yangtze River Delta [2] - Shenzhen has built the world's largest indoor ski center, allowing southern residents to enjoy snow activities regardless of the outdoor temperature [2] - Cities like Wuhan, Guangzhou, and Chengdu are introducing ice and snow parks in central business districts, offering various winter activities such as ice slides and snow camping [2] Group 3 - The "Ice and Snow + Research" initiative encourages students to participate in winter sports and cultural activities during school breaks, with discounts and free entry to ski resorts [3] - Harbin has launched a themed "ice and snow tourism train" to promote cultural experiences and interactions during travel, enhancing the appeal of northern landscapes [3] - The combination of "Ice and Snow + Entertainment" is becoming a trend, with destinations like Changbai Mountain and Zhangjiakou offering skiing during the day and hot springs at night [3] Group 4 - Unique hot spring accommodations are being developed to meet diverse tourist needs, with regions like Qinghai leveraging local resources for new winter experiences [4] - The article suggests that a new map of winter activities has been created, showcasing various innovative combinations for winter tourism [4]

Group 1: Snow Tourism in Mohe - Mohe, Heilongjiang, experienced snowfall on November 25, attracting a large number of tourists from southern regions to enjoy the winter scenery [2][3] - Tour operators from regions like the Yangtze River Delta and Pearl River Delta are visiting Mohe to explore and prepare for upcoming travel packages [3] - Popular attractions for families include the Northernmost Reindeer Park, Mohe Polar Museum, and Shenlu Aurora Museum, which are favored by parents bringing their children for winter activities [5] Group 2: Winter Events and Train Services - In 2025, Mohe plans to leverage its "northernmost" and "coldest" features to host various winter events, including a Winter Solstice Cultural Festival and ice dragon boat races, to attract domestic and international tourists [8] - The first winter ice tourism train, Y783, departed from Harbin on November 26, carrying over 300 tourists on a six-day journey to explore northern attractions [8] - The train promotes a "slow travel, deep experience" concept, featuring themed decorations and cultural activities that highlight the unique characteristics of Northeast China [10][12] Group 3: Indoor Skiing in Guangzhou - In Guangzhou, indoor ski resorts are experiencing increased foot traffic, which is boosting surrounding dining and shopping activities [14] - A major indoor ski resort in Huadu has become the largest in South China, attracting over 1 million visitors annually [16] - The resort recently opened new facilities, including a slope with various obstacles and diverse terrain, enhancing the skiing experience for enthusiasts [19][21]