冰雪温泉季活动
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京津冀联合发布文旅消费惠民举措,“打包”推多条冰雪游、入境游线路
Bei Jing Shang Bao· 2025-11-28 09:21
Core Viewpoint - The coordinated development of cultural and tourism consumption in the Beijing-Tianjin-Hebei region has been upgraded, with the launch of various consumer-friendly measures and premium tourism routes aimed at revitalizing the industry [1][4]. Group 1: Consumer-Friendly Measures - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments in the Beijing-Tianjin-Hebei region have released a series of high-value and wide-ranging consumer-friendly measures [3]. - Specific initiatives include China Bank's "Enjoy Hebei" subsidy for tourism and leisure districts, and the Hebei Airport Group's focus on six themes including senior travel and inbound tourism [3]. - Meituan has launched various promotional activities such as "Ice and Snow Hot Spring Season" and "Weekend 48-Hour Relaxation Plan" to stimulate cultural tourism consumption [3]. Group 2: New Tourism Routes - The region has introduced five premium ice and snow tourism routes and eight inbound tourism routes, integrating high-quality tourist attractions and popular destinations [4]. - The new ice and snow routes include themes like "Ice and Snow Just Right" and "Immersive Wonderful Night," while inbound routes feature experiences like "Encountering the Great Wall" and "Encountering Chinese Medicine" [4]. - The initiative aims to deepen cooperation among the three regions in resource integration, tourism consumption, and market expansion, injecting new momentum into the coordinated development of cultural tourism [4][5]. Group 3: Future Development - The event serves as a catalyst for enhancing the quality and expansion of cultural tourism consumption in the region, with a focus on achieving higher quality and broader fields of collaboration [5]. - Suggestions for further development include creating world-class tourist cities and addressing challenges in inbound tourism [5].
京津冀联合发布文旅消费惠民举措,“打包”推出多条冰雪游、入境游线路
Bei Jing Shang Bao· 2025-11-27 13:39
Core Viewpoint - The coordinated development of cultural and tourism consumption in the Beijing-Tianjin-Hebei region has been upgraded, with the launch of various consumer-friendly measures and premium tourism routes aimed at revitalizing the industry [1][4]. Group 1: Consumer-Friendly Measures - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments in the Beijing-Tianjin-Hebei region have released a series of high-value and wide-ranging consumer-friendly measures [3]. - Specific initiatives include the "Travel Enjoyment in Hebei" subsidy program by the Bank of China, targeting tourism and cultural consumption areas [3]. - The Hebei Airport Group has introduced innovative travel products combining flights with scenic spots and hotels, focusing on themes like senior travel, family travel, and inbound tourism [3]. Group 2: Premium Tourism Routes - Five premium ice and snow tourism routes and eight inbound tourism routes have been launched, integrating high-quality tourist attractions and popular destinations [4]. - The new routes include themes such as "Ice and Snow is Just Right," "Recharge with Parents," and "Immersive Wonderful Night," among others [4]. - The initiative aims to enhance resource integration, market expansion, and collaborative consumption in the cultural and tourism sectors across the three regions [4][5]. Group 3: Future Development - The event serves as a catalyst for further enhancing the quality and expansion of cultural and tourism consumption in the Beijing-Tianjin-Hebei region [5]. - Recommendations include focusing on building world-class tourist cities and addressing challenges in inbound tourism development [5]. - The coordinated development strategy is expected to elevate cultural and tourism consumption in the region to a new level [5].
美团推出多项专项举措 助力十五运保障工作
Zheng Quan Shi Bao Wang· 2025-11-08 10:08
Group 1 - The core initiative "Rider Service Relay Action" will provide unique support for the successful hosting of the events, with Meituan riders acting as "city guides" to offer precise route guidance for citizens and tourists [1] - The "Information Lightning Hero" team will utilize their familiarity with city traffic conditions to report on the micro-circulation around the event venues, aiding in navigation optimization and congestion relief [1] - Meituan will distribute the "Bay Area Event Civilization Guide" and initiate the "Silver Harbor" special delivery service, while also reporting damaged public facilities and piloting a "Community Emergency Pioneer" mechanism to create a positive event atmosphere [1] Group 2 - Meituan has launched the "Consumption Ecosystem Support Plan" to address the potential surge in local life service demand during the events, investing millions in the "Little Yellow Light" consumption subsidy plan and conducting nationwide live broadcasts in Guangzhou and Shenzhen [2] - The travel sector of Meituan has initiated the "Ice and Snow Hot Spring Season" activity, integrating AI assistant features to meet the consumption needs for scenic spots and hotels [2] - Meituan's Vice President Zhang Hongwei emphasized the company's commitment to corporate social responsibility, aiming to contribute to a "wonderful, excellent, and extraordinary" sports event through intelligent services, while promoting the integration of culture, commerce, tourism, and sports [2]