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打造具有地域特色的“金字招牌” 贵州地理标志产品年产值达1215.9亿元
Core Insights - Guizhou Province has implemented a geographic indication brand strategy, resulting in 435 geographic indication products and an annual output value exceeding 100 billion yuan by the end of 2024 [1][2] - The geographic indication industry has become a significant engine for integrated development in Guizhou, contributing to economic growth and rural revitalization [1][3] Geographic Indication Products - The province has 10 geographic indication products listed in the National Intellectual Property Administration's key guidance directory, and 15 products included in the China-Europe mutual recognition list, covering 9 cities with an annual output value of 121.59 billion yuan [1] - Agricultural geographic indication products account for 76% of the total, with livestock, fruits, and tea being the dominant categories [1] Standardization and Market Development - Guizhou has established 4 demonstration zones for geographic indication product protection, with over 30% coverage of standardized production bases, and sales revenue in these zones has increased by 41.5% over three years [2] - The province has developed a multi-channel marketing network, with an annual export growth rate of 15% for geographic indication products [2] Challenges and Future Plans - The province acknowledges challenges in the industrialization process and plans to implement a policy "combination punch" to enhance geographic indication brand cultivation and establish a comprehensive quality standard system [2][3] - Guizhou aims to cultivate 20 nationally recognized geographic indication brands by 2026, enhancing the income of one million farmers [3]
红绿芳华耀羊城!珠遵协作帮扶促消费活动在广州举行
Nan Fang Nong Cun Bao· 2025-05-01 15:34
Core Viewpoint - The event "Qian Goods Go Out of the Mountain, Eight Immortals Cross the Sea" aims to promote consumption and enhance the sales channels of agricultural products from Zunyi, leveraging the collaboration between Zhuhai and Zunyi to support rural revitalization and poverty alleviation efforts [5][7][51]. Group 1: Event Overview - The event was held in Guangzhou, organized by various agricultural and rural departments from Guangdong and Guizhou provinces [3][5]. - It serves as a platform for product promotion, including competitions, brand storytelling, and product exhibitions to enhance the visibility of Zunyi's agricultural products [8][9]. Group 2: Economic Impact - The collaboration has led to the integration of resources, aiming to improve the economic conditions of rural areas, with a target of receiving 600,000 tourists in 2024 and generating 30 million yuan in consumption [24][26]. - The partnership between Zhuhai and Zunyi is expected to create 1,200 local jobs through tourism and related industries [26]. Group 3: Agricultural Development - Zunyi has a tea plantation area of 2 million mu, producing 160,000 tons annually, making it a significant player in China's tea industry [30][31]. - The launch of a "National New Tea Drink Supply Chain Center" aims to enhance the new tea drink industry, with a focus on creating a strong brand presence [32][34]. Group 4: Product Collaboration - The event resulted in multiple production and sales agreements, with a total signing amount of 33.7 million yuan, covering products such as tea, liquor, and rice [44][45][51]. - The introduction of new tea drinks at the event received positive feedback, showcasing the potential for innovative product development in the region [38][40].