南都讯 1月9日-11日，"珠遵联璧 山海好礼贺新春"名特优产品展销会将在珠海海韵城·华发新天地 （301277）广场举办。活动以珠遵协作为核心，将集结遵义、阳江、茂名、珠海四地特产，为广大市民 带来地道年味。 作为本次展销会的"东道主"，珠海企业也带来了一批特色产品，包括广东横琴悦禾生物科技的生蚝、蚝 干、珠海集元水产的海鲈鱼系列水产品、珠海农控集团的生态大米与特色农产品等，以本土品质为新春 献礼。珠海市珠遵新茶饮研究院、简也茶集饮品店还将带来创新茶饮，将遵义茶叶等原料与珠海茶饮工 艺相结合，打造出独具"山海风味"的新茶饮，为年轻群体带来别样体验。 据悉，活动期间将有书法家现场书写春联赠送市民，企业轮番上台推介产品，并提供专属优惠套餐，同 时还将举行产销对接签约仪式。 作为东西部协作的核心纽带，遵义本次活动期间将以20个展位的"强阵容"亮相，展示习水的黔北麻羊 肉、贵州容成农牧的鲜羊肉、贵州家家农产品的羊肉汤锅礼盒与红汤羊肉粉、凤冈锌硒茶、赤水晟丰农 业的山方竹笋、金钗石斛、黔北黑土猪腊肉、桐梓老高山食品的酸菜、泡豇豆、务川洞家沟农业的牛肉 干、道真汁力源的刺梨饮品等产品。从深山菌菇到高原茶叶，从传统腊味到 ...

Core Viewpoint - The establishment of 10 national geographical indication protection demonstration zones related to tea signifies a new phase in the systematic promotion of geographical indication protection in China, aiming to enhance quality control and brand reputation in the tea industry [3][4][15]. Group 1: Geographical Indication Protection Zones - The 10 selected tea-related national geographical indication protection demonstration zones include: West Lake Longjing, Yuexi Cuilan, Anxi Tieguanyin, Fuding White Tea, Gougu Brain, Anhua Black Tea, Baojing Golden Tea, Liubao Tea, Fenggang Zinc Selenium Tea, and Hanzhong Xianhao [5][9][13]. - These zones are distributed across eight provinces and autonomous regions: Zhejiang, Anhui, Fujian, Jiangxi, Hunan, Guangxi, Guizhou, and Shaanxi [11][12]. Group 2: Objectives and Benefits - The construction of these demonstration zones aims to establish high standards for protection, management, and development, creating benchmarks for geographical indication protection [14]. - This initiative will provide systematic support for the tea industry, including unified production standards, enhanced quality control, standardized mark usage, and strengthened market supervision, effectively curbing counterfeiting and protecting brand reputation and consumer rights [15][16]. Group 3: Impact on the Tea Industry - The establishment of these zones is expected to release market potential for geographical indication products by improving standard systems, quality supervision, and brand operations [22]. - The initiative not only recognizes traditional production techniques and superior quality but also promotes high-quality development in the local tea industry, providing continuous momentum for farmers' income growth and rural revitalization [23][24].

Core Insights - Guizhou Province has implemented a geographic indication brand strategy, resulting in 435 geographic indication products and an annual output value exceeding 100 billion yuan by the end of 2024 [1][2] - The geographic indication industry has become a significant engine for integrated development in Guizhou, contributing to economic growth and rural revitalization [1][3] Geographic Indication Products - The province has 10 geographic indication products listed in the National Intellectual Property Administration's key guidance directory, and 15 products included in the China-Europe mutual recognition list, covering 9 cities with an annual output value of 121.59 billion yuan [1] - Agricultural geographic indication products account for 76% of the total, with livestock, fruits, and tea being the dominant categories [1] Standardization and Market Development - Guizhou has established 4 demonstration zones for geographic indication product protection, with over 30% coverage of standardized production bases, and sales revenue in these zones has increased by 41.5% over three years [2] - The province has developed a multi-channel marketing network, with an annual export growth rate of 15% for geographic indication products [2] Challenges and Future Plans - The province acknowledges challenges in the industrialization process and plans to implement a policy "combination punch" to enhance geographic indication brand cultivation and establish a comprehensive quality standard system [2][3] - Guizhou aims to cultivate 20 nationally recognized geographic indication brands by 2026, enhancing the income of one million farmers [3]

Core Viewpoint - The event "Qian Goods Go Out of the Mountain, Eight Immortals Cross the Sea" aims to promote consumption and enhance the sales channels of agricultural products from Zunyi, leveraging the collaboration between Zhuhai and Zunyi to support rural revitalization and poverty alleviation efforts [5][7][51]. Group 1: Event Overview - The event was held in Guangzhou, organized by various agricultural and rural departments from Guangdong and Guizhou provinces [3][5]. - It serves as a platform for product promotion, including competitions, brand storytelling, and product exhibitions to enhance the visibility of Zunyi's agricultural products [8][9]. Group 2: Economic Impact - The collaboration has led to the integration of resources, aiming to improve the economic conditions of rural areas, with a target of receiving 600,000 tourists in 2024 and generating 30 million yuan in consumption [24][26]. - The partnership between Zhuhai and Zunyi is expected to create 1,200 local jobs through tourism and related industries [26]. Group 3: Agricultural Development - Zunyi has a tea plantation area of 2 million mu, producing 160,000 tons annually, making it a significant player in China's tea industry [30][31]. - The launch of a "National New Tea Drink Supply Chain Center" aims to enhance the new tea drink industry, with a focus on creating a strong brand presence [32][34]. Group 4: Product Collaboration - The event resulted in multiple production and sales agreements, with a total signing amount of 33.7 million yuan, covering products such as tea, liquor, and rice [44][45][51]. - The introduction of new tea drinks at the event received positive feedback, showcasing the potential for innovative product development in the region [38][40].