Core Viewpoint - In the era dominated by participating insurance, the "persona" of insurance companies will become a core competitive advantage that needs to be highly valued [2][5]. Group 1: Regulatory Changes and Market Impact - Starting from September 1, 2025, the preset interest rates for insurance products will be lowered, with the maximum for ordinary life insurance at 2.0%, participating insurance at 1.75%, and universal insurance at 1.0%, representing decreases of 50, 25, and 50 basis points respectively [2]. - This adjustment aligns with the trend of declining interest rates, helping insurance companies mitigate interest rate risk and accelerating industry transformation [2]. Group 2: Shift in Marketing Strategies - Insurance companies are increasingly focusing on marketing participating insurance products, including various types such as participating life insurance and participating critical illness insurance, shifting from merely promoting product returns to emphasizing their operational and investment capabilities [2][4]. - The sales competition for participating insurance is no longer about the highest preset interest rates but rather about future earning capabilities, placing the operational and investment performance of insurance companies under consumer scrutiny [4]. Group 3: Consumer Awareness and Demand Changes - Consumer awareness has increased, leading to a shift in focus from merely comparing product returns to evaluating the reliability of the insurance company, its operational stability, regulatory compliance, and service reputation [4]. - The heightened awareness of risk, especially following the takeover of certain insurance companies, has made consumers more cautious about their wealth planning and the companies they choose to trust [4]. Group 4: Importance of "Persona" in Insurance Companies - The "persona" of an insurance company is not merely self-promotion or branding but a comprehensive representation of its long-term operational capabilities, investment stability, risk management systems, and customer service philosophy [5]. - A trustworthy and stable "persona" serves as a critical competitive advantage for insurance companies in the participating insurance sector, essential for building long-term value contracts with customers [5].