对于长视频行业而言，2025年是冲击进一步加剧的一年。云合数据显示，2025年上新长剧霸屏榜TOP20正片有效播放296亿，同比缩减20%，不仅剧集市 场整体水位加速回落，头部爆款的"天花板"也从集均1亿降低到了6000万。 由此，我们不难理解近两年来几家平台紧锣密鼓的"自救"之举，从全面发力微短剧赛道到去海外市场寻找新增量。如今，爱优腾的改革动作终于开始触及 核心腹地——内容项目的合作模式。 继去年12月优酷宣布逐步接入接入EPI（有效播放指数）评级体系之后，今年一开年爱奇艺、腾讯视频也先后升级分账内容新政，希望与更多内容方建立 利益共享、风险同担的新合作模式。此前作为平台生态补充的分账内容，也有望从市场边缘跻身主流。 分账内容重要性的不断提升，也意味着"流量虚火"的时代有望成为过去。当长视频真正回归内容为王的立身之本，才有机会真正转危为机，重新赢回更多 观众的目光。 爱优腾集体升级合作新政，全面分账时代即将到来？ 就在业内猜测其他长视频平台何时跟进之时，1月23日，腾讯视频发布了横屏分账剧和自制竖屏短剧的全新合作政策。对于横屏分账剧，腾讯视频首次拉 通了长剧、中剧、短剧的分账规则，并对纯分账项目及保底+分 ...

Core Insights - The summer season is concluding with limited hit series, with "Sheng Wan Wu" being a standout, while the split-revenue drama sector has seen several low-cost productions achieving significant returns [1][4] - Key genres driving success in the split-revenue market include male-oriented, suspense, and romance, indicating strong audience demand [1][4][13] Split-Revenue Drama Performance - "I Am Zhao Jia Di Season 2" achieved a split revenue of 50.4 million, leading the long drama category, while other notable performances include "Mian Cheng" at 10 million and "Chun Lai Ding Feng Bo" at 25 million [2] - In the medium and short drama categories, "Zhu Que Tang" stands out with a revenue of 37 million, while "Bi An Deng Ta" and "Xian Xu" also performed well with revenues of 15 million and 16 million respectively [2][11] Genre Trends - Male-oriented dramas are gaining traction, with "I Am Zhao Jia Di Season 2" being the only long drama hit this year, while other successful titles like "Ming Bu Xu Chuan" and "Ni Zai Li Hun Jin Xing Shi" are primarily in medium and short formats [4][6] - Suspense dramas are also thriving, with titles like "Mie Zui" and "Xing Zhen Xian Chang" contributing significantly to the market, showcasing a diverse range of storytelling [8][11] Audience Engagement - The success of male-oriented dramas indicates a growing focus on male audiences, with narratives often centered around themes of empowerment and success [6][14] - Suspense dramas are attracting viewers through engaging plots and character dynamics, with a notable trend towards reducing romantic subplots to enhance narrative focus [16][18] Innovative Storytelling - New narrative frameworks are emerging in both male-oriented and suspense genres, with elements like "rebirth" and "golden finger" becoming prevalent in male-centric stories [14][20] - In romance, innovative settings and unconventional plots are being introduced, such as virtual reality scenarios and dual-time narratives, to captivate audiences [18][20] Conclusion - The split-revenue drama market is evolving, with a mix of traditional and innovative storytelling approaches catering to diverse audience preferences, reflecting a significant shift in viewer engagement and content consumption [20][21]