近日，《无名之辈：否极泰来》（下称《无名之辈2》）在院线下映后，选择于网端二次发行。截至目前，该片以会员分账的模式在爱奇艺独播，上映9天 累计分账近800万。 和院线动辄上亿的票房相比，这一数据确实称不上亮眼，但于影片自身而言，《无名之辈2》累计5191.5万的院线票房中，片方分账金额为1689.7万，按此 计算，该片在网端上线9天近800万的收益，已经接近片方院线分成的一半。 | | | 部分影片会员分账票房表现 | | | --- | --- | --- | --- | | 片名 | 网端分账 | 院线票房 | 院线片方 | | | 票房(万元) | (万元) | 分成(万元) | | 无名之辈 | 792.5 | 5191.5 | 1689.7 | | 大风杀 | 3116.4 | 5646 | 1815.2 | | 陌路狂刀 | 1487.7 | 53.6 | 17.9 | | 真爱找麻烦! | 619.1 | 454.6 | 147.3 | | 非常交易 | 556.4 | 11.5 | 3.9 | | 绑架毛乎乎 | -164.8 | 61.7 | 20.8 | | | 0 | 数据来源：猫眼专业 ...

Group 1 - The core policy aims to support the development of micro-short dramas in Foshan, with eligible companies able to receive up to 1 million yuan per work [1] - The application process for funding has officially started, with a deadline of September 20 for submissions through the "Foshan Support Platform" [1] - Works must meet specific criteria, including a total duration of over 40 minutes and must be released after June 18, 2024 [1] Group 2 - For micro-short dramas produced by Foshan companies that are filmed primarily in Foshan, a reward of up to 370,000 yuan is available [1] - Productions that highlight Foshan's cultural tourism landmarks or promote key initiatives can receive up to 50,000 yuan in support, limited to 20 projects [2] - New or renovated filming bases that primarily serve micro-short drama production can receive a one-time subsidy of up to 1 million yuan, based on a minimum investment of 5 million yuan [2] Group 3 - As of now, Foshan has produced over 300 online films and dramas, with more than 250 released and a total box office exceeding 3 billion yuan [2] - The city will host the "2025 Huayun Audiovisual Conference" in October, aiming to deepen the integration of audiovisual industries with cultural tourism [3] - The conference will utilize an innovative "1+1+N" model to enhance the ecosystem of the audiovisual industry and talent cultivation in Foshan [3]

Core Insights - The "2024 Online Film Creative Youth Program" concluded its final roadshow in Beijing, showcasing six selected projects out of over 440 submissions since its launch on June 24 [1][2] - The suspenseful detective project "The Seven Wonders of the Fire God" won the "Best Project" award, receiving a special development fund of 450,000 yuan, while five other projects received "Preferred Project" honors, each awarded 300,000 yuan [1] Industry Trends - The online film industry is experiencing a positive trend characterized by quality improvement, reduced quantity, diverse genres, and innovative integration, although challenges such as content homogenization and varying production quality persist [2][4] - There is a pressing need for content innovation and nurturing young talent to address these challenges and ensure steady progress under policy guidance [2] Support and Collaboration - The program, supported by various organizations including the National Radio and Television Administration and major streaming platforms, aims to gather excellent online film projects and provide comprehensive support for content creation, production, and funding [2][6] - The initiative has successfully united investors, broadcasting platforms, and creators to foster high-quality films, with a focus on collaboration to cultivate more outstanding works [6][8] Project Highlights - The six selected projects cover a range of genres including martial arts, action, suspense, crime, comedy, and road films, reflecting the latest explorations and practices in online filmmaking [14][16] - "The Seven Wonders of the Fire God" emphasizes deep cultural themes and aims to blend traditional Chinese cultural values with modern storytelling [14] - Other notable projects include "The Last Straw of the Jianghu," which critiques societal realities through a martial arts lens, and "Holiday on the Run," which addresses contemporary social issues through a comedic road trip narrative [16][18] Future Outlook - The online film industry is seen as a vital part of the Chinese film market, with expectations for continued growth and innovation driven by new creative forces and collaboration among experienced teams [4][8] - The commitment from platforms like iQIYI to invest in and support online films is expected to enhance the quality and artistic value of future projects [26][27]

Group 1: Event Highlights - The second Shanghai Cooperation Organization (SCO) National Television Festival opened in Xi'an on July 16, co-hosted by the National Radio and Television Administration and the Shaanxi Provincial Government [5][7] - The festival aims to enhance cooperation in the audiovisual field among SCO member states, promoting cultural exchange and mutual understanding [5][7] Group 2: Regulatory Updates - The National Radio and Television Administration announced the results of the second batch of standardized pilot projects for basic public broadcasting services at the county level, with all 86 participating counties passing the evaluation [10] - A notification was released regarding the evaluation results for the 2024 public service advertising support projects, aimed at improving the quality of public service advertisements [10][11] - A notice was issued about the issuance of licenses for domestic online dramas from April to June 2025, with a total of 357 works and 6,120 episodes approved [12] Group 3: Industry Developments - The National Radio and Television Administration held a meeting to promote the implementation of standards for smart TV source selection convenience [14][16] - The 32nd Beijing International Radio, Film and Television Exhibition (BIRTV2025) is scheduled to take place from July 22 to 26, 2025, focusing on themes of multimedia, ultra-high definition, and strong intelligence [18][19] - Liaoning Province is advancing the construction of high-definition television, aiming for basic HD coverage by the end of the year [20] Group 4: Emergency Broadcasting Initiatives - The National Radio and Television Administration convened a meeting to discuss emergency broadcasting services for flood relief, emphasizing the need for a robust emergency broadcasting system [9][25] - Various provinces, including Shanxi and Yunnan, are conducting training sessions to enhance the operational capabilities of emergency broadcasting systems [19][22][23]

Core Insights - The Third Beijing Network Audio-Visual Art Conference opened on December 2, focusing on key topics such as artificial intelligence, content value, and cultural heritage [1][2] - The conference aims to promote the quality of micro-short dramas and explore cross-industry integration through the "Chasing Light Plan" international micro-short drama competition, which has received 1,070 submissions [1][2] Group 1 - The conference is guided by the Chinese Federation of Literary and Art Circles, the Chinese Writers Association, and the Beijing Municipal Government, with the Beijing Radio and Television Bureau as the organizer [1] - A significant project list titled "2025 'Beijing Big Audio-Visual' Network Audio-Visual Boutique Project" was released, featuring 80 high-quality works to commemorate the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression [1] - The project list is divided into six chapters, including "Passing on the Flame," "Witnessing the River of Civilization," and "Appreciating Diverse Rhythms," covering various formats such as web dramas, web films, micro-short dramas, and web variety shows [1] Group 2 - The opening ceremony included a promotion of key network audio-visual literary works and the release of the "2024 Beijing Micro-Short Drama Report," aimed at empowering industry development from multiple dimensions [2] - The conference features six thematic seminars, a creator's night, and various activities, addressing industry hot topics like web variety shows, web dramas, and new popular literature [3] - The conference's theme is "Waves of Audio-Visual Art, Radiant Literature," focusing on creating platforms for leading audio-visual art value, integrating industry ecology, and empowering creation through technology [3]

Core Viewpoint - Hengdian Film's establishment of a new subsidiary for cinema investment and management is a strategic move to enhance its operational efficiency and strengthen its position in the film industry [2][3]. Group 1: Company Strategy - Hengdian Film plans to set up Zhejiang Hengdian Giant Engine Cinema Development Co., Ltd. with a registered capital of 50 million yuan, where Hengdian Film contributes 45 million yuan and its subsidiary Hengdian Film Industry contributes 5 million yuan [2]. - The new subsidiary aims to optimize the company's management structure and promote the professional development of cinema operations, thereby improving resource allocation efficiency [2]. - The establishment of this subsidiary is viewed as a "chain-supplementing" strategy, reinforcing the "content + channel" dual-driven approach and enhancing control over terminal channels [2][3]. Group 2: Financial Performance - Despite facing pressure in cinema operations due to market fluctuations in 2024, Hengdian Film's overall performance in the cinema sector has declined less than the national average, maintaining its position as the second-largest film investment company in terms of box office and market share [3]. - In 2024, Hengdian Film's revenue from film investment, production, and distribution reached 203 million yuan, a year-on-year increase of 35.48%, with its revenue share rising from 6.58% in 2023 to 10.58% [3]. Group 3: Industry Outlook - The film industry is expected to show positive and diversified development, with short-term growth anticipated as content supply recovers and long-term opportunities arising from breakthroughs in AI technology and the integration with IP trends [4]. - Hengdian Film is encouraged to increase investment in content creation to meet evolving audience demands and to embrace changes by leveraging emerging technologies like AI to enhance production quality and innovation [5].

Core Insights - The online movie market is experiencing a significant downturn in both volume and box office revenue, with a drastic reduction in the number of films generating over 10 million yuan in box office revenue [1][4][9] - The industry is facing increased competition from micro-short dramas, which are gaining popularity and surpassing online movie box office revenues [7][8][13] Production and Revenue Trends - The production of online movies has decreased from over 700 films in 2020 to only 200 in 2023, with projections for 2024 remaining low [1][2] - The number of online films achieving over 10 million yuan in box office revenue has dropped from 50 in 2021 and 2022 to just 15 in 2024 [1][2] - The average number of production companies behind films that grossed over 10 million yuan fell from 14 in 2023 to 7 in 2024, indicating a cooling interest from investors [2][4] Market Dynamics - The traditional formula of "action + comedy" in online movies has led to audience fatigue, making it difficult to attract viewers even with star power [4][9] - The rise of micro-short dramas, with a projected market size of 50.44 billion yuan in 2024, has further squeezed the online movie market [7][8] Strategic Shifts - Some companies are pivoting towards micro-short dramas to seek new opportunities, with notable examples including Qishu Yuying, which plans to significantly increase its output of short dramas in 2025 [7][11] - Despite the downturn, certain companies like Lianrui Film and Qingdao Kuai Ma are maintaining a foothold in the market by focusing on high-quality productions [11][13] Future Outlook - The online movie industry may need to embrace a strategy of creating high-quality, boutique films to survive and thrive in the current landscape [11][13] - Exploring new distribution models, such as simultaneous online and theatrical releases, could provide fresh avenues for growth [13]

Group 1 - The fourth Shandong Network Audio-Visual Conference will be held from May 27 to 29 in Yantai, focusing on the theme "Audio-Visual New Era: Empowering Future" [1] - The conference aims to integrate various resources and promote high-quality development of the network audio-visual industry in Shandong province [1] - A total of nine activities will be organized, including an opening ceremony, a network audio-visual showcase night, a main forum, and a micro-short drama forum [1] Group 2 - The conference will invite experts from universities, research institutions, industry organizations, and major audio-visual platforms to discuss industry trends and innovative technologies [2] - The event will emphasize the advantages of micro-short dramas in empowering various industries and achieving integrated development [2] - The conference will showcase outstanding network audio-visual programs created in the past five years, promoting a clear direction for the development of quality content [1][2]

Core Viewpoint - Shandong province is implementing robust policies to support the film industry, with individual film projects receiving up to 45 million yuan in funding, showcasing a commitment to developing a thriving film economy [2][4]. Group 1: Policy Support - The provincial film fund invests over 50 million yuan annually to reward and support the standardized operation of cinemas [2][4]. - A comprehensive support system has been established through various policy documents aimed at enhancing the film industry's development [3][4]. - The integration of provincial, municipal, and county-level support allows for a maximum funding of 45 million yuan per film project [4][6]. Group 2: Industry Growth - Shandong has seen a significant increase in film production, with the number of registered films and completed projects ranking among the top in the country over the past three years [2][3]. - The province's box office revenue has consistently ranked in the top five nationally, with the recent Spring Festival box office ranking third in the country [2][3]. - The establishment of over 2,600 film production companies and the emergence of differentiated filming clusters across the province highlight the growing film industry [2][3]. Group 3: Efficiency Improvements - The province has streamlined the film project approval process, reducing the initial review period by 50% and eliminating numerous documentation requirements [5][6]. - The introduction of the "Qilu Hi-Pai" WeChat mini-program provides a one-stop service for film institutions, enhancing efficiency in project execution [5][6]. Group 4: Infrastructure and Resources - Shandong boasts a diverse range of filming locations, including the Qingdao Oriental Movie Metropolis and various thematic film bases, making it an attractive destination for film projects [5][6]. - The establishment of the Shandong Film Shooting Service Alliance facilitates resource sharing and collaboration among cities, enhancing the overall filming experience [6].