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江苏“小而美”做成跨国大生意
Xin Hua Ri Bao· 2025-10-14 20:23
Group 1: Overview of Jiangsu Manufacturing - Jiangsu manufacturing is gaining popularity in overseas markets with small yet appealing products like paper, pens, sticky notes, and toothbrushes [1] Group 2: Company Innovations and Market Performance - Jiangsu Huateng Personal Care Products Co., Ltd. has successfully entered the global high-end market by adapting product designs and formulations based on regional preferences, achieving a stable annual growth rate of around 20% in foreign trade orders [2] - Jiangsu Sanxiao Group has implemented intelligent production methods, increasing production efficiency by over 50% and maintaining order volumes while raising product prices [2] - In the first eight months of this year, the export value of oral hygiene products from Yangzhou reached 1.762 billion yuan, with toothbrush exports at 1.476 billion yuan, reflecting a year-on-year growth of 3.5% [2] Group 3: Export Trends in Stationery Products - After September, there has been a surge in exports of stationery products like cartoon sticky notes and colored loose-leaf paper, with Jiangsu Fengxin Stationery Manufacturing Co., Ltd. leveraging its unique IP products to expand its market share [3] - The company has helped importers save approximately 890,000 yuan in tariffs, enhancing its pricing power and market presence [3] - In the first eight months, Lehui Stationery Nantong Co., Ltd. exported over 33 million yuan worth of stationery products to 28 countries and regions [3] Group 4: Trade Policies and Growth in Pen Manufacturing - Jiangsu Xiangzhao Stationery Co., Ltd. has seen its processing trade import and export volume exceed 19 million yuan in the first eight months, a 1.8-fold increase from the previous year, aided by favorable customs policies [4] - The export of pens and their components from Jiangsu Province reached 1.02 billion yuan, marking a year-on-year increase of 10.6% [4] Group 5: Paper Industry Expansion - Jiangsu Bohui Paper Industry Co., Ltd. reported an export value exceeding 500 million yuan in the first eight months, a 67.3% increase year-on-year, driven by strong overseas demand [5] - The company has benefited from RCEP, issuing over 1,072 certificates of origin, which has reduced export costs and enhanced competitiveness in international markets [5] - The establishment of customs supervision sites for imported wood chips has significantly lowered logistics costs for the company, ensuring a stable supply of production materials [5]
“特朗普刚上任,公司就去欧洲开发新客户了” 来自“中国牙刷之都”的这家公司,早已做好关税预案
Mei Ri Jing Ji Xin Wen· 2025-05-09 15:04
Core Viewpoint - The article highlights the resilience and strategic adjustments of Jiangsu Huaten Personal Care Products Co., Ltd. in response to the trade tensions and tariff policies under the Trump administration, showcasing the company's proactive measures to diversify its market and reduce dependency on the U.S. market. Company Development - Jiangsu Huaten was established in 2009 in Yangzhou, specializing initially in the production of dental floss and has since expanded its product line to include toothbrushes, interdental brushes, and tongue scrapers, with 80% of its revenue coming from overseas markets [1][5]. - The company successfully entered Walmart's supply chain in 2015 after a rigorous selection process, which included factory inspections and compliance with U.S. FDA regulations [5][6]. Market Impact - Following the implementation of the "reciprocal tariffs," Jiangsu Huaten experienced a noticeable decline in sales in the U.S. market, with revenue from the U.S. dropping from a peak of 50% to 20% of total revenue [6][10]. - Despite the challenges, Walmart continued to place orders in early 2023, although there was a lack of subsequent orders typically expected in March, indicating a cautious approach from the retailer [6][9]. Strategic Adjustments - The company has been actively working to reduce customer concentration and has made efforts to develop new clients in Europe and South America in anticipation of potential market disruptions [5][9]. - Jiangsu Huaten has also seen a significant increase in domestic demand for oral care products, with sales of specialized products like interdental brushes growing by over 50% annually [9][11]. Future Plans - The company aims to increase its domestic market share to 50% within one to two years, having already begun to adapt its products and packaging for the local market [11].